recruiting womenin tech-nov2014
TRANSCRIPT
Using Social Networks and Professional Organizations
to Recruit Women in Business, Technology, and Engineering
Recruiting Women
• In the past, women had limited choices in the job market.
• Recruiting promoted jobs not careers.
• Choices were limited, but STEM programs have changed that outcome.
• Seek out emerging technical talent in programs like STEM and build relationships.
• Encourage current women employees to serve as role models and ambassadors.
• Ask hiring managers and teams not only what they are looking for, but what they are missing on their teams.
It’s time to change recruiting practices
• When possible, establish corporate memberships with key organizations and start building relationships.
• Participate in conferences or
networking events targeted to
women in technology.
• Attract women professionals using a high level of interaction to build “talent communities.” Use tactics like virtual career events, online chat sessions, podcasts, and videos.
Organizations and talent communities for women
• Successful diversity recruitment requires high touch points.
• Make internal networks of technical women a cornerstone of diversity recruitment.
• IBM estimated that close to 30% of their total professional women hires world-wide were made through internal networks.
• Encourage stakeholders to maximize sponsorships and internship opportunities or sponsor scholarships.
Sponsor conferences and network with associations
Seek out job boards for women
• Post on job boards that specifically target diverse populations.
• Positions advertised on these sites will shape the group of candidates who self-select and express interest in positions.
• Job descriptions send
signals that influence
both the recruit and
the recruiter (terms
like competitive or
assertive signal men
to apply).
• Choose sites that are
credible and have a
positive reputation.
• Strategically and selectively choose social networks women in technology are actively using.
• Organizations always offer ways to connect socially on their websites.
• Follow sites and contribute to conversations when it’s appropriate.
• Remember, social identity and cultural background will impact conversations in social media —be genuine and authentic.
• Communicate in a female-friendly way — leverage talent branding and the visible benefits of working for your company.
Engage with social networks to source
• Promote employer brand with your team, and your candidates — it’s critical to the success of your recruiting efforts.
• Talent brand is based on the principle of personal pluscorporate, not personal vs.corporate.
• Think consistency, not conformity, and you’ll follow the path of other companies who have been successful with diversity hiring.
• What you say about your company must be true — talk about things you’re proud of.
• Emphasize that employee culture is a priority and a company-wide initiative.
Promoting the talent brand of your company
• The Passion Projects is a
GitHub recruiting strategy designed to show women
they can have a great
career in technology, and
it’s a great place to work.
25% of the last 60 hires
were women.
• Etsy changed its
interviewing process to be
more female-friendly and
increased the number of
female engineers by
500%.
Be the face of employer brand for your candidates
Forbes, “New recruitment strategies
at GitHub, Etsy attract female
engineers”
• Change the tone of
conversation to be inclusive.
• Successful recruitment for
women candidates requires a
commitment.
• Develop at least a 3-year
diversity and engagement plan.
• Reduce bias in job description
language.
• Make company culture the
number one reason your
candidates should choose your
company over others.
Final tips for finding women in the talent pool
Take advantage of these online communities and job boards that target women in technology. When possible, sign up for memberships to take advantage of conferences and networking events sponsored by these organizations:
Witi – National Women in Technology
http://www.witi.com/
Job board: http://www.witi4hire.com/
Society of Women Engineers
http://societyofwomenengineers.swe.org/
FabFems
http://www.fabfems.org/about
National Conference for College Women Student Leaders
http://www.nccwsl.org/2014/06/02/network-at-nccwsl/
American Society of University Women
http://www.aauw.org/
Anita Borg Institute
http://anitaborg.org/
(continued)
Visit Diversity Job Boards and Organizations for Women in Tech
Elevate (formerly 85 broads)
https://www.ellevatenetwork.com/about
Levo League
http://www.levo.com/employers
Women in Business Industry
http://www.equalitymagazines.com/index.php/services/rates/j
ob-postings#pricing
Women Tech World
http://www.womentechworld.org/links.htm#wtl
National Institute for Women in Trades, Technology and Science
http://www.iwitts.org
LatPro
https://www.latpro.com/cms/recruiter?1414727545
Society for Advancement of Hispanics/Chicanos
and Native Americans in Science
http://sacnas.org/about
National Society of Hispanic MBAs
http://www.nektpro.com/
Society of Asian American Scientists and Engineers
http://www.saseconnect.org/
Center for Minorities and People with Disabilities in Information
Technology (CDM-IT)
http://www.cmd-it.org
Jobs for Mathematicians
http://www.mathjobs.org
National Society of Black Engineers
http://www.nsbe.org/home.aspx
Catalyst: Expanding Opportunities for Women in Business
http://catalyst.org
WomensJobList.com
https://www.womensjoblist.com/account/login
Association for Women in Mathematics
https://sites.google.com/site/awmmath/home
Advancingwomen.com
http://www.advancingwomen.com
Job Accommodation Network
http://askjan.org/empl/index.htm
Association for Women in Mathematics
https://sites.google.com/site/awmmath/home
National Society of Hispanic Engineers
http://national.shpe.org/
American Indian Science and Engineering Society
http://www.aises.org/news/woc
Diversity Job Boards and Organizations for Women in Tech
Contact Amy Albright, Director of Recruiting Operations, North America
Cognizant Technology Solutions
For information about the 2015 Diversity Recruiting Strategy
Carolyn D. Munoz, MA
Social Media Strategist, North America Recruiting
Let’s Connect: LinkedIn Twitter: @carolyndmunoz
Cognizant Technology Solutions
www.cognizant.com/careers
Thank you