Optimizing the User Experience with Over-the-Air (OTA) Updates

Yoram Berholtz, Director of Market AdoptionSep 2013

Introduction Stay Competitive with Updating Software OTA Overview of an OTA Updating System Best Practices in Delivering Software Updates OTA

▪ Planning an OTA Updating System▪ Testing the OTA Updates▪ Operating an Update Campaign▪ Optimizing the User Experience▪ Measuring the Impact of OTA Updating

Red Bend’s OTA Updating Service Summary and Recommendation for OEMs

Agenda

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Red Bend Software, the Leader inMobile Software Update

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1.75 billion devices 1,200+ models

Big Brands Provide OTA Updating

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Over-the-air update is the best approach to get the highest Adoption

Why Update Software OTA?

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Fixing SW defects

Time to marketSafer and secure

Android raceIP Contamination

More functionality

Consumers expect OS to be up-to-date, no matter the device price, brand or retail channel

Commitment to provide OTA updates influences buying decision and builds brand loyalty

Selling thin-margin, mass-market devices mandates a service that’s easy to use, highly reliable and requires minimal customer support

Consumers Demand Latest OS

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All major OEMs and operators are committed to FOTA

Hundreds of millions of OTA software updates are performed every year on smartphones and tablets

The bandwidth consumed by software updates is increasing constantly

Global Adoption and Trends

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When an OEM or an operator wants to start a FOTA service, they should consider a broad range of factors

Red Bend based on its vast experience has gathered those factors into a guide for successful FOTA implementation

Best Practice in Delivering Software Updates Over the Air

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Back-end management

system

Mobile deviceConnectivity

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FOTA Best Practices White Paper

www.redbend.com/en/downloads/white-papers

Backend Consideration

1. Planning an OTA Updating System

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Service area

Trigger methodTransport technologyDevice dependencies

Campaign parametersFirmware Size

Client Consideration

1. Planning an OTA Updating System

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Communication

100% reliabilityFirmware GrowthDelta technology

Time to marketEase of integration

2. Testing the OTA Updates

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Trigger for a new version

OEM creates a new version and the associated delta packages

OEM tests the new version with

FOTA

OEM/Operator performs the

FOTA campaign

Suggested Functionality Verification

2. Testing the OTA Updates

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Silent Download

Ability to manage large FOTA update packages

Server notification during a phone call

Corrupted update package

Postpone/Accept/Reject update

Battery removal during the update process

Mobile originated a voice call during the update process

From the user perspective it should be an easy and secured process

The time of the update should be minimized Background update Vs. download in the background

3. Optimizing the User Experience

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Test and QA are done

The IMEI/IMSI in the database

Generation of the delta packages

Impact estimation

Campaign definition

Monitoring and feedbacks

4. Operating an Update Campaign

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4. Operating an Update Campaign

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Live View From Software Management Server

From a consumer’s point of view, OTA Updates are no longer a special feature of only the highest end devices

“OTA Update reputation” of the OEM can impact a consumer’s next buying decision and loyalty

From the perspective of the OEM, it is important to control the update process

5. Measuring the Impact of OTA Updates

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Recommendation for Android OEMs

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Trusted solutionFast IntegrationWeb-based

ScalabilityAll type of SWUpdates OTA

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Premier OTA solution in easy to implement software as a service model (SaaS)

Suitable for any Android device including tablets and M2M

No hardware investment, no operational expertise,no maintenance fees, unlimited updates

Introducing Red Bend’sOTA Updating Service for Android

Easy Reliable Economical

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How the Service Works

SaaS

Red BendCloud

Infrastructure UPDATE

3G, 4G

Wi-Fi

Source Image

Target Image

Update Generator extracts only the essential differences between versions to create the smallest delta

Update Installer applies the delta to the existing firmware to create an updated version

Red Bend Software Management Center is used to plan, perform, optimize and monitor the update campaign

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Swift on-device client integration

Proven & patented delta-update technology over cellular or Wi-Fi

100% update successin 1.75 billion phones, tablets & wireless devices

Easy-to-use webUI toupdate devices anywhere, anytime

Highly available cloud servicewithexpertlocal support

Red Bend Advantages

Up to Date

The value that consumers see in updating their mobile devices with FOTA is increasing substantially

OTA updates are a must-have feature in Android devices FOTA is a competitive edge and increases the customer loyalty Red Bend’s OTA Updating Service for Android is the most suitable

solution for OEM Red Bend’s OTA Updating Service for Android provides affordable

service with an optimize price point

Summary

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Red Bend Software makes mobile devices and services continuously better in a rapidly changing world.