build: optimizing your job board for better performance lessons learned from 2014 design updates to...
TRANSCRIPT
Build: Optimizing Your Job Board For Better PerformanceLessons learned from 2014 design updates to CorridorCareers.com
Original Design
•Default widgets
•Featured jobs - Right Rail
•Low contrast on Category browse
•Only one way to search
Job Rush
• Early 2014• Partnership with Economic Alliance
• Wanted a vibrant campaign• Focus on young job-seekers• New search experience• Alternate content
Original Components
RealMatch API
• JSON based API• JSON = JavaScript Object
Notation (Like XML or CSV)• API = Application
Programming Interface• All Jobs available
https://api.realmatch.com/RMAPI/JobSeeker/4.0/Data.svc/GetJobDetails?JobId=10251028&ApiKey=&AffiliateId=
Workflow
Internal Ad
System
Real Match
InternalWebSite
API
Job Rush
Outcome
• The API allowed us to get the jobs into our custom built website
• New possibilities open up• Heat Mapping• A/B Testing• Alternate content on the same domain
Heat Mapping
• Click density
• Pinpoints most popular elements
CrazyEgg
A/B Testing
• Split traffic between two options
• Create goals
• Measure which performs better
• Most popular elements
Optimizely
Alternate Content
• Highlight the local area
• Attract younger job seekers
• SEO benefits
What about Corridor Careers?
• Job Rush proved concept• Next Steps
• Do the same for Corridor Careers• Even more search options• Test Featured Jobs, Categories, and Featured Employers
CorridorCareers.com
Homepage - Search
Relevant Locations
Category Selection
Clear Call to Action
Homepage - Featured Jobs
• More prominence
• Drives more applications
Homepage - Category List
• Browsing by category is very popular
Homepage - Featured Employers
• Additional company exposure and branding
Results
74% Increase in Pageviews130% Increase in Pages per Session33% Reduction in Bounce Rate
Results
Current Redesign