red bull racing introduction - matthew parker, sales director ‘stormy weather’ perils of the...
TRANSCRIPT
![Page 1: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/1.jpg)
![Page 2: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/2.jpg)
Red Bull Racing
![Page 3: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/3.jpg)
• Introduction - Matthew Parker, Sales Director
• ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director
• Simplifying Application Management – Ralph Lorkins, Solutions Architect Manager
Break
• The changing face of UK connectivity – Martin Saunders, Marketing Director
• Partnering with Claranet – Darren Metherell - Corporate Sales Manager
• Panel Q&A
Lunch
• Red Bull Presentation – Steve Nevey
• Red Bull F1 factory tour
• Summary & Closing statement - Matthew Parker, Sales Director
Agenda
![Page 4: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/4.jpg)
Attendees
![Page 5: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/5.jpg)
Claranet’s market view• We believe:
• Companies will consume more technology over the next 10 years
• Companies’ ability to manage technology internally will decrease
• Providing a wide range of managed services as a single service is key
We make our profits by providing a high quality service that improves efficiency, and enables our customers to focus on their core capabilities.
![Page 6: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/6.jpg)
What the Analyst’s say….
‘These are times of transition. The economy is transitioning from recession to recovery. Enterprises are transitioning their strategies from cost-cutting efficiency to value-creating productivity. Technologies are transitioning from ‘heavy’ owner-operated solutions to ‘lighter-weight’ services. In turn, CIO’s are transitioning IT beyond merely managing resources to taking responsibility for managing results’ Gartner 2010 CIO Report
![Page 7: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/7.jpg)
The opportunity• Mid-market companies need us (or others like us) to
help them• Save money
• Grow their business – quality and flexibility of MSP services as contributor
• Change the game with more relevant SLAs – focus on application availability (connectivity and hosting)
• Build a profitable business based on providing consistent high quality.
• Managed Service provider delivering integrated application and network services under a single, business relevant SLA.
![Page 8: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/8.jpg)
Who are we?
A technically astute partner offering Networks, Hosting and Managed Applications Services
A technically astute partner offering Networks, Hosting and Managed Applications Services
An experienced company with 36,000 business customers An experienced company with 36,000 business customers
With an International footprint across 7 countries With an International footprint across 7 countries
Our Claranet UK revenue in 2009 was £39 million Our Claranet UK revenue in 2009 was £39 million
A Managed Services Provider A Managed Services Provider
![Page 9: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/9.jpg)
International Footprint
• 7 countries• 14 Offices• 520 employees
![Page 10: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/10.jpg)
Our Managed Services Stack
GLOBAL SERVERLOAD BALANCER
CO-LOCATION
SHAREDHOSTING
DISASTERRECOVERY
DATASTORAGE
MONITORING
SOFTWAREENGINE
DATABASEADMINISTRATION
WEB SERVER
MANAGEDEMAIL
ETHERNET
DSL
MPLS
NETWORKMONITORING
NETWORKS HOSTING
APPLICATIONS
MANAGEDSERVICES
![Page 11: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/11.jpg)
Solution Management
![Page 12: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/12.jpg)
Our Customers
![Page 13: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/13.jpg)
Our Vendor Partners
![Page 14: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/14.jpg)
Stormy WeatherThe perils of the ‘cloud’Paul Court - Technical Operations Director - Claranet UK
![Page 15: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/15.jpg)
A technically astute partner offering Networks, Hosting, V Cloud and Managed Applications Services
A technically astute partner offering Networks, Hosting, V Cloud and Managed Applications Services
An experienced company with 36,000 business customers An experienced company with 36,000 business customers
550 employees spread across 7 countries 550 employees spread across 7 countries
A Managed Services Provider A Managed Services Provider
Who are we?
![Page 16: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/16.jpg)
Eyjafjallajokull – Big Clouds
![Page 17: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/17.jpg)
The perils of the ‘cloud’ ?
Unlike children (or Volcano's), it is generally considered a good thing when technology is ‘disruptive’ because, in theory, it has improved a product or service in ways the market did not expect.
![Page 18: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/18.jpg)
Hosting, Challenges for a new eraStormy Weather
![Page 19: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/19.jpg)
“Cloud Will save you Money”
“Virtualise your estate and Save!”
“Cloud is the future of Services Computing”
“Unrestricted Cloud Computing – All you Can Eat”
“The future is Virtualisation!!!”
The Hype
![Page 20: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/20.jpg)
Back to Basics, What’s Cloud ??Stormy Weather
![Page 21: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/21.jpg)
The Standard Server Model
![Page 22: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/22.jpg)
Virtualising a Server
OptimiseConsolidate
Traditional server can only support a single Operating System and Application
A server running a Hypervisor can support multiple Operating Systems, each supporting a different application
![Page 23: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/23.jpg)
Fault Tolerance
The Virtualised Server Model
![Page 24: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/24.jpg)
Fault Tolerance
![Page 25: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/25.jpg)
The Cloud Services Model
![Page 26: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/26.jpg)
Why Cloud ?• Agile in deployment.• Flexible in resource allocation – i.e. rapid resource
increases/decreases – increased during sale period and decreased after.
• Provides high availability.• Does not inhibit growth.• All for less money, on a pay as you grow basis – i.e. start
small and grow when business does.
![Page 27: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/27.jpg)
Why Cloud ?• To use another analogy, if you as an individual pick up a
telephone, you get the same dial tone and ability to make calls as Barclays or Sainsbury. You just pay less because you use it less.
• Cloud should enable you to affordably have access to, and use of, the same world-class information technology as any FTSE / Fortune company.
![Page 28: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/28.jpg)
Some of the Types of CloudStormy Weather
![Page 29: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/29.jpg)
Private cloud vs. Public cloud• Public Cloud (Contended) – Cloud services that have
contended resources (processing and storage open to all)
• Public Cloud (Shared) – Cloud services that are publicly accessible with shared resources (processing and storage divided into reserved chunks)
• Private Cloud (Dedicated) – Cloud services but all resources dedicated to a single client or company.
![Page 30: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/30.jpg)
What are the Risks ?Stormy Weather
![Page 31: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/31.jpg)
Security Risk Assessment
Virtualisation Model
Standard Model
Cloud Model
LOWRISK
HIGHRISK
![Page 32: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/32.jpg)
Compliance vs PCI StandardPCI Requirment
Standard Virtual Cloud
Requirement 1: Install and maintain a firewall configuration to protect cardholder data
Requirement 2: Do not use vendor-supplied defaults for system passwords and other security parameters
Requirement 3: Protect stored cardholder data
Requirement 4: Encrypt transmission of cardholder data across open, public networks
Requirement 5: Use and regularly update anti-virus software
Requirement 6: Develop and maintain secure systems and applications
Requirement 7: Restrict access to cardholder data by business need-to-know
Requirement 8: Assign a unique ID to each person with computer access
Requirement 9: Restrict physical access to cardholder data
Requirement 10: Track and monitor all access to network resources and cardholder data
Requirement 11: Regularly test security systems and processes
Requirement 12: Maintain a policy that addresses information security
Key:- Compliance Very Diffi cult / impossibleCompliance Requires ThoughtCompliance Possible
Compliance Level
![Page 33: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/33.jpg)
Is it possible to run Compliant Services in the Cloud ?
Stormy Weather
![Page 34: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/34.jpg)
Yes, of Course
• But with Caveats…..
![Page 35: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/35.jpg)
Break Down
As enterprises start to run their systems on the cloud without thinking about the bigger picture, existing certifications and compliances can start to break down and business risks go up.
![Page 36: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/36.jpg)
Some Common Issues
Most certifications assume that the enterprise controls everything, and it's all located within their direct control.
In certain cases, compliance will be impossible, It is difficult with Cloud to take full responsibility for who can access data, who sees it and how it is stored.
Since the premise of the cloud is that customers don't necessarily need to know or care where their data is, this makes compliance “interesting”.
![Page 37: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/37.jpg)
Some Common Issues
Virtual servers will typically have multiple functions running on a single physical server. Section 2.2.1 of the PCI DSS, for example, states that a server should perform only one primary function. ?!
Companies looking to reduce their IT costs and complexity by tapping into Cloud computing services should first make sure that they won't be stepping on any privacy land mines in the process…
![Page 38: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/38.jpg)
What do I need to know / ask ?Stormy Weather
![Page 39: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/39.jpg)
Check List
What are the goals of the project ?
What compliance do I need ?
Where is my data ?
How does the system currently work ?
How am I connecting to it ?
![Page 40: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/40.jpg)
What are the goals of the project ?
• Increased abilities ?• Outsource responsibility ?• Reduce Capex and/or Opex ? • Simplify management ?• Reduce risk ?
![Page 41: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/41.jpg)
What compliance do I need ?
• PCI-DSS for merchants with card data• FISMA, HIPAA and SOX etc for financial data• DPA for systems storing customer data • ISO 9000 / ISO 27001 for business compliance
![Page 42: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/42.jpg)
Where’s my data?• Some may already be with a 3rd party (Payment
Provider)• If it’s on your systems, is it encrypted/encryptable• Who / What needs access to it ?• How Dangerous is the data ?
![Page 43: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/43.jpg)
How does my system work ?• Can system elements be separated ?
• Website can normally be sliced by element type – Graphics, HTML, Scripts, Downloads – can any of these be placed on the Cloud ?
• It there a reliance on other systems / places• From a line to the office to 3rd party data providers
• Does the system naturally Cloud ?
![Page 44: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/44.jpg)
IaaS vs. PaaS
• Two Levels of Service• IaaS – Infrastructure As A Service
– Colo infrastructure replacement with the availability and manageability advantages of the Cloud
• PaaS – Platform As A Service – servers + OS + managed software engine / DB engine with
the availability advantages of the Cloud
![Page 45: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/45.jpg)
Which Bits ?
Database
Virtual Servers
Physical Firewall
Physical Firewall
![Page 46: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/46.jpg)
How am I connecting to it ?• Connectivity will now become a Major factor in
uptime.• Is that old single ADSL still viable?• Should I look at new gen products.
• Ethernet
• FTTC
• FTTP
• What resilience do I have ?
![Page 47: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/47.jpg)
TasksStormy Weather
![Page 48: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/48.jpg)
Cloud Computing tasks
• Here are the new Cloud Computing tasks that are coming your way that you’re going to have to find ways to staff or find partners who can help you with and or take ownership of:
![Page 49: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/49.jpg)
Cloud Computing tasks• Extend: you’re going to have to come up with ways to create
bridges between your existing network environment and the cloud. then you’re going to have to maintain those bridges.
• Pick: you’re going to have to pick a couple of cloud service providers. Once you’re in bed with them, you are going to have to have staff to monitor how they are performing and to provide the human interface to fix the issues that always show up.
• Monitor: forget outages, what about day-to-day issues? You are going to need staff to monitor and mange the apps that you have running “in the cloud”.
![Page 50: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/50.jpg)
Cloud Computing tasks• Identify: who on your staff is allowed to do what? Since
the old rules about getting access to boxes no longer apply, you’re going to need new rules and new staff to enforce and update them.
• Encrypt: since you are now going to be storing data off site and “out there, where ever There is”, encryption becomes more than a nice-to-have, now it’s a necessity. Somebody on your staff is going to have to be double checking everything all the time to make sure that it REALLY IS encrypted.
![Page 51: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/51.jpg)
Cloud Computing tasks• Plan: for the worst. Data link outages are going to be a much
bigger deal then they ever used to be. How will you handle being disconnected from your cloud for an hour, a day, a week? Somebody had better be put in charge of solving this problem and keeping this solution updated.
• Mange: your bandwidth. Now that the link between you and your cloud has become critical to how the business runs, you had better have someone on it at all times.
![Page 52: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/52.jpg)
Final words of wisdom• Gartner predicts that by 2012, 20 percent of
businesses will own virtually no IT assets. • Your IT department will eventually use cloud
computing. it makes good economic sense and so all other objections will be worked out over time.
• If your vendors can’t give you their opinion or strategy in relation to your Applications, Cloud and Compliance, should they be your vendors ?
![Page 53: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/53.jpg)
Claranet Solutions• Shared Virtual Platform (IaaS)
– This is where Claranet provides the physical infrastructure and enable clients to purchase slices of said infrastructure.
• Private Virtual Platform (Iaas)– This is where a client has a dedicated Virtual Platform
(exactly the same as SVP but dedicated) and can utilise the whole infrastructure themselves.
• Shared Virtual Cloud (PaaS)– Built on top of the SVP above, with client solutions
compartmentalised and managed to maintain security.
• Private Virtual Cloud (PaaS)– Built on top of the PVP above.
![Page 54: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/54.jpg)
And Finally
We’re looking at a brave new future.
Do you have the right staff with the right set of skills together with the right partners in order to make the most of it?
![Page 55: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/55.jpg)
Any questions?
![Page 56: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/56.jpg)
Ralph Lorkins - Solution Architects Manager
Claranet Managed Application Hosting:Simplifying Application Management
![Page 57: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/57.jpg)
What are applications?• Formerly - client-server model
• Now - era of web-enabled applications
• 3 tier stack
• Line between back office and web less distinct
![Page 58: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/58.jpg)
Single SLA and MSA Contract
Application Management
OS Management
OS Support
Hardware Support
Datacentre Infrastructure
Network Infrastructure
Claranet Managed Application Hosting
![Page 59: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/59.jpg)
Single SLA and MSA Contract
Application Management
OS Management
OS Support
Hardware Support
Datacentre Infrastructure
Network Infrastructure
Claranet Managed Application Hosting
Platform as a Service
Wrapped into a comprehensive SLA
![Page 60: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/60.jpg)
Technologies - snapshot
• Windows & Linux. IIS/Apache
• .NET, Java EE, ColdFusion, PHP, Python +
• MS SQL Server, MySQL, PostgreSQL, Oracle
• Microsoft suite: Exchange, SharePoint
• VMWare, Hyper-V
![Page 61: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/61.jpg)
Why use MAH?
Of all the businesses who undertake software development projects...only 34% deploy successfully.
Source: Standish Group Report
SUCCESSFUL34%
FAILED15%
CHALLENGED51%
![Page 62: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/62.jpg)
Application Deployment Challenges
• Inadequate scope – functional and technical
• Focus on the service, not the application
• Services to do not exist in a vacuum
• The “Technology Trap”
• Application Development is not Application Management
![Page 63: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/63.jpg)
Claranet Managed Application System
How we do it - overview
BUSINESS DRIVERS
SLA
SOW
RUN BOOK
TIME SCALE IN MINUTES
AlertESCALATION
Fix FAQ
DOCUMENTATIONCHANGE MANAGEMENT
REPORT & APPLICATION
OPTIMISATION
Real Time Monitoring
Application
Network
Infrastructure
![Page 64: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/64.jpg)
How we do it – application platform
Pre Production
DEVELOPMENT VERSIONING
TEST
PRE PRODUCTIONCHECK OUT
CHECK IN
Fix FAQCMS PRODUCTIONROLLBACK
CUTOVER
DEPLOYPATCHING
CONFIG CHANGES
CUSTOMER
CLARANET
RELEASE
CHANGE MANAGEMENT
DEPLOY
![Page 65: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/65.jpg)
What about developers?• Communication and collaboration
• Testing, Operational Support Plan, initial Runbook
• Examples:• CDS. In house team. SaaS
• Ann Summers. 3rd party developer. Two platforms.
• Five TV. Silos. Expanding requirements
• Allows them to focus on development
![Page 66: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/66.jpg)
Foundations of Service Management
• Process• Operational Support Plan
• ITIL-based runbook
• People• Skills
• 24/7 support, holiday cover
• Technology• Vendor agnosticism
![Page 67: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/67.jpg)
CSI
• Continual Service Improvement• Availability Management
• Capacity Management
• Data Management – Security
• Integration
• Consolidation
• Partnership
![Page 68: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/68.jpg)
Summary – Managed Application Hosting
• What is it?• Reduced costs.
• Peace of mind.
• How do we do it?• People. Processes. Technology.
• Why use it?• Allows all parties to focus on their core strengths
![Page 69: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/69.jpg)
Click icon to add picture
Click icon to add picture
The changing face of UK connectivity
Martin Saunders – Marketing Director
![Page 70: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/70.jpg)
Agenda• Trends of the past• Service developments for the next 12 months• How this might effect the applications
![Page 71: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/71.jpg)
Increasing speeds• 1996
• Small business – 33.6Kbps – V34
• Big business – 128Kbps – ISDN• 2000
• Small business – 512Kbps – ADSL
• Big business – 2mbps – E1 leased line• 2004
• Small business – 8mbps - ADSL
• Big business – 10mbps – Ethernet• 2008
• Small business – 16mbps – ADSL 2+
• Big business – 100mbps – Fast Ethernet• 2012
• Small business – 40mbps – VDSL2
• Big business – 1Gbps – Gigabit Ethernet
1
10
100
1,000
10,000
100,000
1,000,000
1996 2000 2004 2008 2012
Business
Residential
![Page 72: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/72.jpg)
Increasing reliability
1996 2000 2004 2008 2012
V34 –modem# of Engaged
tone
Sm
all
b
usi
nes
sB
ig
bu
sin
ess
ADSLContention
ADSL MaxUpload Speed
ADSL 2+Latency and packet loss
VDSL2Quality of Service
128K ISDNContention
2mb LeasedUpload Speed
10mb EthernetLatency and packet loss
100mb Fast EthernetQuality of Service
1Gbps EthernetApplication awareness
![Page 73: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/73.jpg)
Increasing reach of next gen networks
Next Generation networks
Legacy networks
1996-2005 National networks only went to Metro PoPs, all further connectivity provided by BT legacy networks
2005-2010 National networks extending to exchanges through LLU and 21CN, rest still on legacy networks
2010 - 2015 National networks extend further again to Cabinets, legacy now only for last 400m
London Metro PoPs Local Exchanges Street Cabinet Customer sites
1 ~120 ~5500 ~100k ~3m
2012 - 2020 National networks extend all the way to individual customer sites
![Page 74: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/74.jpg)
Local Exchanges Street Cabinet Customer sites
FTTC – VDSL2• BT’s first service based on ‘Sub-loop
unbundling’ – Fibre to the ‘Cabinet’• Speeds up to 40mb down and 10mb up• Currently limited availability (10m homes by 2012)• Service levels same as DSL (contention/Time to fix etc.
Local Loop Unbundling
Sub Loop Unbundling
Ethernet fibre backhaul
![Page 75: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/75.jpg)
• BT’s alternative to FTTC where there is no Cabinet• Speeds of +100mb down and possibly up to 40mb up• Currently very limited availability (2.5m homes by 2012)• Service levels same as DSL (contention/Time to fix etc.
No CabinetLocal Exchanges Customer sites
Ethernet fibre backhaul
FTTP
![Page 76: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/76.jpg)
Summary of access optionsIn
cre
as
ing
lin
e s
pe
ed
Dis
tan
ce
fro
m t
he
ex
ch
an
ge
ADSL1 ADSL 2+FTTC
15M - 40Mbit/sFTTP
up to 100Mbit/s
0 – 4Mbit/s 44% of ADSL1 EU’s see no increase by moving to ADSL2+
Likely to see significant benefit up
to 40Mbit/sNot available
4 – 7Mbit/s39% likely to see
increase of ~1 – 3Mbit/s
Likely to see significant benefit up
to 40Mbit/sNot available
7+Mbit/s6% likely to see
increase of ~ 3 – 6Mbit/s
Likely to see significant benefit up
to 40Mbit/sNot available
‘Exchange only’ lines11% lines are all likely to see increase of up
to ~13Mbit/sNot available
Likely to see significant benefit up
to 100Mb
![Page 77: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/77.jpg)
Service Harmonisation• Industry lead program to simplify
and improve copper repair levels• Care Level 4 - game changer
CARE LEVEL 1 - BASIC ANALOGUE LINES ONLY
1CARE LEVEL 2 - BB STANDARD CARE
CARE LEVEL 3 - BB ENHANCED CARE
CARE LEVEL 4 - BB ENHANCED CARE +
4End of next working day +1 working day, fix Monday – Friday
2End of next working day, fix Monday – Saturday
3Report am fix pm. Monday-sunday
6 hours repair
![Page 78: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/78.jpg)
Impact on applications• Higher availability and
reliability = good news• More reliable and faster network
access enables consolidation / cloud
• Use of QoS and Care Level 4 makes low cost connections more dependable
• Lower cost of bandwidth enables bandwidth hungry applications,e.g. Video
• Greater ‘digital divide’ = bad news• Many customers will never get
FTTC or FTTP
• Postcode lottery will becoming increasingly important in site selection
• Applications will need to be designed to cater for multiple levels of connectivity
![Page 79: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/79.jpg)
Any questions?
![Page 80: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/80.jpg)
Click icon to add picture
Click icon to add picture
Claranet Your IT Partner
Darren Metherell – Corporate Sales Manager
![Page 81: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/81.jpg)
Questions• Can you meet current and pending Regulatory
compliance requirements – such as PCI?• Has your IT network or hosted infrastructure
caused you to lose revenues as a result of unplanned downtime?
• Do you have access to on demand computing power as you require it for unforeseen requirements or short term projects?
• Is retention of key IT staff a challenge?
![Page 82: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/82.jpg)
Click icon to add picture
Click icon to add picture
Established Business Approach
![Page 83: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/83.jpg)
CUSTOMER
Traditional Direct
CLARANETAggregated services from multiple suppliers wrapped into single contract and SLA
Provides cost effective business solutionwith single contract and supplier relationship
![Page 84: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/84.jpg)
Reseller/Partner Approach
RESELLER
CUSTOMER
CLARANET
ClaranetService
Value Added Service
£££
£££ Reseller
Terms
![Page 85: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/85.jpg)
Composite Solution Offerings allow you to choose what’s right for your business/client Wrapped into a comprehensive SLA
Single SLA and MSA Contract
Application Management
3-tier (presentation, Application engine, Database)
OS Management
Tuning, security, Troubleshooting
OS Support
Patch Management, Monitoring
Hardware Support
Firewall, Load-balancers, storage, backup, servers,...
Datacentre Infrastructure
Floor, Cooling, Power, Physical security
Network Infrastructure
WAN, Private Network, Security
Composite Solution
![Page 86: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/86.jpg)
Types of Managed Applications
Web Applications• Extranet Web sites• Ecommerce sites• SaaS• Managed Security• Portals• Web 2.0 / Mashups /
Folksonomies
Business Applications• CRM• DBA• Content Management
Systems• Managed Exchange• Managed Archiving• Staging & Testing
environment
![Page 87: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/87.jpg)
Claranet Managed Application System
Proactive Monitoring & Fixing - 24/7
BUSINESS DRIVERS
SLA
SOW
RUN BOOK
TIME SCALE IN MINUTES
AlertESCALATION
Fix FAQ
DOCUMENTATIONCHANGE MANAGEMENT
REPORT & APPLICATION
OPTIMISATION
Real Time Monitoring
Application
Network
Infrastructure
![Page 88: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/88.jpg)
Staging Environment
Pre Production
DEVELOPMENT VERSIONING
TEST
PRE PRODUCTIONCHECK OUT
CHECK IN
Fix FAQCMS PRODUCTIONROLLBACK
CUTOVER
DEPLOYPATCHING
CONFIG CHANGES
CUSTOMER
CLARANET
RELEASE
CHANGE MANAGEMENT
DEPLOY
![Page 89: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/89.jpg)
• Established Managed Services Provider
• Supplier Aggregator - use best of the best
• Dedicated Account Management team - not just sales
• Flexible commercial approach - single SLA and MSA
• Proven ROI Vs In House projects
Summarising
![Page 90: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/90.jpg)
Any questions?
![Page 91: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/91.jpg)
![Page 92: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/92.jpg)
• Introduction - Matthew Parker, Sales Director
• ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director
• Simplifying Application Management – Ralph Lorkins, Solutions Architect Manager
Break
• The changing face of UK connectivity – Martin Saunders, Marketing Director
• Partnering with Claranet – Darren Metherell - Corporate Sales Manager
• Panel Q&A
Lunch
• Red Bull Presentation – Steve Nevey
• Red Bull F1 factory tour
• Summary & Closing statement - Matthew Parker, Sales Director
Agenda
![Page 93: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/93.jpg)
Claranet’s market view• We believe:
• Companies will consume more technology over the next 10 years
• Companies’ ability to manage technology internally will decrease
• Providing a wide range of managed services as a single service is key
We make our profits by providing a high quality service that improves efficiency, and enables our customers to focus on their core capabilities.
![Page 94: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/94.jpg)
What the Analyst’s say….
‘These are times of transition. The economy is transitioning from recession to recovery. Enterprises are transitioning their strategies from cost-cutting efficiency to value-creating productivity. Technologies are transitioning from ‘heavy’ owner-operated solutions to ‘lighter-weight’ services. In turn, CIO’s are transitioning IT beyond merely managing resources to taking responsibility for managing results’ Gartner 2010 CIO Report
![Page 95: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/95.jpg)
Fault Tolerance
The Virtualised Server Model
![Page 96: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/96.jpg)
The Cloud Services Model
![Page 97: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/97.jpg)
Final words of wisdom• Gartner predicts that by 2012, 20 percent of
businesses will own virtually no IT assets. • Your IT department will eventually use cloud
computing. it makes good economic sense and so all other objections will be worked out over time.
• If your vendors can’t give you their opinion or strategy in relation to your Applications, Cloud and Compliance, should they be your vendors ?
![Page 98: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/98.jpg)
Impact on applications• Higher availability and
reliability = good news• More reliable and faster network
access enables consolidation / cloud
• Use of QoS and Care Level 4 makes low cost connections more dependable
• Lower cost of bandwidth enables bandwidth hungry applications,e.g. Video
• Greater ‘digital divide’ = bad news• Many customers will never get
FTTC or FTTP
• Postcode lottery will becoming increasingly important in site selection
• Applications will need to be designed to cater for multiple levels of connectivity
![Page 99: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/99.jpg)
InformationUser
DATA CENTRE SERVERCONNECTIVITYROUTER SECURITY
END-TO-END SLA
APPLICATIONOPTIMISATION SECURITY
End-to-end Service ManagementMonitoring Reporting Service Management Support
End-to-end Service Management
![Page 100: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/100.jpg)
Why use MAH?
Of all the businesses who undertake software development projects...only 34% deploy successfully.
Source: Standish Group Report
SUCCESSFUL34%
FAILED15%
CHALLENGED51%
![Page 101: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/101.jpg)
CUSTOMER
Traditional Direct
CLARANETAggregated services from multiple suppliers wrapped into single contract and SLA
Provides cost effective business solutionwith single contract and supplier relationship
![Page 102: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/102.jpg)
Reseller/Partner Approach
RESELLER
CUSTOMER
CLARANET
ClaranetService
Value Added Service
£££
£££ Reseller
Terms
![Page 103: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/103.jpg)
Red Bull Racing
![Page 104: Red Bull Racing Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application](https://reader037.vdocument.in/reader037/viewer/2022110116/551c05fe550346a84f8b4e92/html5/thumbnails/104.jpg)
Any questions?