red one pricing $17,500 (body only) $33,000 (fully configured)
Post on 21-Dec-2015
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RED ONERED ONE
PPRRIICCIINNGG
$17,500$17,500(Body Only)(Body Only)
$33,000$33,000(Fully Configured)(Fully Configured)
ThompsonThompsonViperViper
SonySonyF23 CinealtaF23 Cinealta
PanavisionPanavisionGenesisGenesis$33,000$33,000
(Fully Configured)(Fully Configured)
VSVS
$250,000+$250,000+
ComparisonComparison
Red HistoryRed History
TTIIMMEELLIINNEE
Early 2006 – Red AnnouncedEarly 2006 – Red AnnouncedVaporware?Vaporware?
Late 2007 – Red DeliversLate 2007 – Red DeliversNaysayers SilencedNaysayers Silenced
11/13/08 – Scarlet Officially Announced11/13/08 – Scarlet Officially AnnouncedThe Industry WILL Be ChangedThe Industry WILL Be Changed
What is Prosumer?What is Prosumer?
Prosumer is smaller format professional video. Independent Prosumer is smaller format professional video. Independent movies, short films, TV shows, and music videos are shot on movies, short films, TV shows, and music videos are shot on
prosumer cameras.prosumer cameras.
Panasonic HVX200 on the set of CloverfieldPanasonic HVX200 on the set of Cloverfield
Resolution DefinedResolution Defined
With RED, Filmmakers are able to achieve the HIGHEST quality footage at With RED, Filmmakers are able to achieve the HIGHEST quality footage at a dirt cheap prices. a dirt cheap prices.
How is this possible?How is this possible?
Jim JannardJim JannardFounder of OakleyFounder of Oakley
Photographer + FilmmakerPhotographer + Filmmaker
Frustrated with the lack of quality seen by so-called Frustrated with the lack of quality seen by so-called “Professional” cameras,“Professional” cameras,
He decided to forge his own company, “Red Digital Cinema”He decided to forge his own company, “Red Digital Cinema”
Red’s aggressive pricing, and approach of reaching out to Red’s aggressive pricing, and approach of reaching out to potential customers through online forums—unusual in the potential customers through online forums—unusual in the
traditionally small digital cinematography market—have traditionally small digital cinematography market—have generated considerable industry attention.generated considerable industry attention.
It’s up to YOU!It’s up to YOU!
Scarlet is fully customizable, interchangeable, and upgradable. You Scarlet is fully customizable, interchangeable, and upgradable. You basically build the camera up according to how you will use it, you basically build the camera up according to how you will use it, you
decide how mild or wild you want to go.decide how mild or wild you want to go.
Multiple accessoriesMultiple accessories Limitless possibilitiesLimitless possibilities
What does this mean?What does this mean?
Change in the Digital Change in the Digital CinemaCinema
CheaperCheaper
FilmFilm TVTV
Change 2 Change 2 MarketsMarkets
TV Shows, Commercials,TV Shows, Commercials,Music Videos…Music Videos…
Studio Pictures, DocumentariesStudio Pictures, DocumentariesIndie Movies…Indie Movies…