red rock - online acceleration

Online introduction

RED ROCKBRAND BUILDINGUNIFYSIMPLIFYAMPLIFY


OnlineAcceleration

@redrockbranding

linkedin.com/in/glenmcdermott

Glen McDermottredrockbranding.com

CO

NN

ECT

Online Ecosystem


Offlinedecrease in response rate of credit card direct mail offers

of businesses reported that trade-shows became less important over the last 6 months.

of direct mail is never opened

of people skip direct mail ads

decrease in % of budget allocated to telemarketing

9x

28%

44%

86%

2x

OnlineUS users spend 2.7 times more time onsocial media and blogs than e-mail

of US adults use social media at leastmonthly

of US internet users read blogs

say their company blog is important orcritical

of marketing budgets is allocated to SEO

2.7x

91%

64%

62%

13%

Latest Marketing Trends


78% TrustSlow Exposure

Full EngagementBased to “Sharing”

Segmented Population

Online14% TrustRapid ExposureLittle EngagementDifficult to “Share”General Population

Offline

Offline vs. Online

Online Ecosystem

SIMPLIFY


Create a Clear &Compelling Message

Use words, pictures or both, so that everyone–from your

employees to your customers to your mother–can easily

understand your brand promise and why they should care

about it. The more memorable this message and image is,

the easier it is for "believers" to become "ambassadors" and

communicate it to others. The result: They will love you for

your clarity.


Stand forSomething

The best brands stand for something: a big idea, a

strategic position, a de#ned set of values, a voice that

stands apart. Symbols are vessels for meaning. They

become more powerful with frequent use and when

people understand what they stand for. They are the

fastest form of communication known to man

SIMPLIFY

AMPLIFY Integrated Advertising


Today’sConsumers

Today’s consumers are much more connected and involved as technology, the Internet and social media are a great part of the consumers’ lives.

Today’s consumers lose interest very quickly as they are looking for something beyond the marketing message and ask themselves the question: “What’s in it for me?”

Integrated advertising adds value and lets consumers take part in an experience that they want to be involved in and share with their friends.

The big idea has to integrate with media tools that link to each other and not just stand alone.


AMPLIFY The Brand Funnel

Know

Like

Trust

Try

Buy

Advocate


AMPLIFY Fan Engagement Spectrum

BRAND

Super FanAdvocate TeamPurchasing FanEngaged FanPotential Fan

250 PROSPECTS

BUT THEREAL OPPORTUNITYIS THEIR NETWORKOF FRIENDS

AMPLIFY

Keepin Mind

When friends endorse a product or service,you are more likely to trust it.



AMPLIFY

KeyOnline Trends

• The future web is being rebuilt around people

• Social technology is being adopted by consumers before brands

• Consumers now expect real time, and personalized engagement

• The amount of information consumers can access is increasing

• Competition for consumer attention is increasing

• All of this information and our relationships are everywhere

• Brands will be distinguished by the quality of their social listening

• Consumer activism about brand behavior is rising

COMPANIES WILL THRIVEON THE BASIS OF THEIRSTORIES & MYTHS


AMPLIFY

BrandReputation

Negative online reviews should be your best PR tool

Social Media is vital source of industry intelligence if you care to listen

It used to be about who you know not what you knowNow it is about what people know about you

Social media populations are your full time focus group


OnlineAcceleration

@redrockbranding

linkedin.com/in/glenmcdermott

Glen McDermottredrockbranding.com

CO

NN

ECT

red rock - online acceleration

Business