red yeast rice for hypercholesterolemia treatment
TRANSCRIPT
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Red yeast fermented rice for hypercholesterolemia treatment
Presented by: Sulov Saha Mohsin Ali Klinton Ali
Mawlana Bhashani Science & Technology University
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Brand name: CholessTrice (Life24 pharmacare Ltd.)
Red yeast rice red yeast (Monuscus
purpureus) fermented rice
containing monacolin K cholesterol-lowering
dietary supplements
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Cholesterol facts
High levels of LDL cholesterol (hypercholesterolemia) lead to atherosclerosis increasing the risk of heart attack and ischemic stroke.
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Production procedure
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Financial analysis
For business start up,• Infrastructure development
Tk.1,000,000• Laboratory equipments
Tk.1,500,000• Machinaries set up Tk.1,500,000• Others Tk.7,00,000
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Market opportunity
Product Production unit
Production cost(Tk)
Sell price(Tk) Revenue (Tk)
600 mg/tablet 1 11 12 1
1st year 2nd year 3rd year 4th year 5th year
Target customer
2000 2500 3500 6000 9000
Total revenue (in Tk)
7,00,000 8,75,000 1,225,000 2,100,000 3,150,000
Market growth
25% 40% 72% 50%
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Market competitionProducts in Bangladesh
Price(Tk)/per 30s pack
LDL reduction rate per 20 mg dosage
Side effects
Atorvastatin 10 mg/tablet;300 MRP
45% Allergic reactions, muscle pain, liver damage, neuromascular problem
Fluvastatin 20 mg/tablet;360 MRP
17% Muscle pain, neuromascular problem
Lovastatin 20 mg/tablet;300 MRP
25% Muscle pain, allergic reaction, abdominal pain
Rosuvastatin 10 mg/tablet;750 MRP
50% Neuromascular problem, allergic reactions, muscle pain, constipation, heart burn
Simvastatin 10 mg/tablet;450 MRP
35% Allergic reactions, muscle pain, liver damage, diarrhea, indigestion
Red yeast rice 600 mg/tablet:360 MRP
28% (1.2 g) CoQ10 depletion
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Management
General management
Operations
Human resources
management
Engineering and R&D
management
Financial management
Marketing/sales management
Legal management
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Marketing strategies:
• Representative detailing• Brochures• TV advertising• Scientific symposia• Website
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Risk analysis:
• Proper fermentation• Muscle pain• Increased bleeding risk• Depletion of CoQ10• Pregnant women “Stay with red yeast rice, stay better.”
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