redbrick health confidential – not for unauthorized distribution1 5 th annual employer leadership...
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RedBrick Health Confidential – not for unauthorized distribution 1
5th ANNUAL EMPLOYER LEADERSHIP SUMMIT
BHCAG | FEBRUARY 2012
RedBrick HealthA Leader in Health Engagement Technology
• We help employers reinvigorate health and wellness initiatives
• We create personalized and persuasive consumer experience delivered through web, mobile and live interactions
• Our technology platform blends financial accountability, clinical and behavioral insight, social and game mechanics, and powerful data analytics
• We drive healthy behaviors, better outcomes, and stronger returns on everyone’s investment in health
RedBrick Health Confidential – not for unauthorized distribution2
CargillIncorporated
The Key to Our Engagement Success:Recognizing that, for consumers, health is…
RedBrick Health Confidential – not for unauthorized distribution3
PERSONALPERSONAL FINANCIALFINANCIAL SOCIALSOCIAL
We Achieve a Better Return on Everyone’s Investment in Health
RedBrick Health Confidential – not for unauthorized distribution7
Sources:1. RedBrick book-of-business engagement and risk reduction results through December 31, 2010.2. Engagement comparisons based on 2010 national employee health engagement survey by SNG Research. 3. ROI study white paper available upon request.
Speed to ROI(~3:1)3
3–5Years
Industry RedBrick
2Years
$443 Savings PPPY
SuperiorEngagement1
10–40%
Others2
55–90%
RedBrick
Higher than
Industry
Significant RiskReduction1
Year 2
% At Risk
% At Risk
Year 1
HTNCHOLBMI
Nutrition
Down2–27%
What’s Next?
RedBrick Health Confidential – not for unauthorized distribution8
RE
DB
RIC
K L
IFE
…
Persistent elements:• Rewards • Friends• Trackers • Challenges• Resources
Our Adaptive Behavior Change Engine is predicated on a few simple but powerful ideas:
• Behaviors aren’t all the same
• Habits are best formed (or re-shaped) in small reinforced steps
• The key to behavior is aligning motivation with ability and well-timed triggers