redlink presentation - dotcoms to watch - ape conference 2015
TRANSCRIPT
RedLink’s business analytics tool built specifically for academic publishers
Leverages a sophisticated software in the backend and a simple, intuitive, user-friendly dashboard at the frontend
Gives actionable insights into customers and their behavior
Provides detailed analytics to put data in context
Keeps track of downloads and usage of titles
Allows publishers to stay ahead of the curve and grow business
Specifically for academic publishers
Visualize, analyze and interpret data
Stay on top of your business with powerful data and deep intelligence at your fingertips
Unified and analytics dashboard
Know trends, subscription expiration data and usage history
Customize and download excel reports
Identify new potential and market opportunities
Powerful pug n play software
Works with multiple data types and sources to give flexibility to organizations
Integrates with sales AND customer analysis tools like Salesforce, Omniture
Platform agnostic - Works with any vendor-based ORself-hosting solutions
Value-based technology solutions
Don’t sell a product,
sell a new way of thinking
Measuring publishers’ performance on several metrics vis-à-vis competition, discovering new opportunities
Speeding up and simplifying complex analysis of data of multiple types and sources
Highly accurate data with integrity checks for foolproof analytics
Secure platform that keeps valuable data confidential
Web-based dashboard
with instant access
Data accuracy and
integrity
Security and trust
RedLink Benchmarks
The Evolution of Decision Making: How Leading Organizations Are Adopting a Data-Driven Culture, HBR Analytic Services, 2012
Analytics is
CHANGINGIndividuals
and Organizations
Vision for next 5 years
To be the leader in offering customer insights into every aspect of publishing strategy—from content acquisition to sales
To help publishers know their customers through cutting edge technology solutions to cater to their needs and drive business growth
Publishes world’s highly cited scientific literature - print and online - for 46 focused disciplines in Biomedical, Life, Physical, and Social Sciences (including Economics)
Overload of information about accounts in different geographic locations
Lack of transparency and data integrity checks
Analytics a cumbersome process
More value for customers
Greater dissemination of content
Increased revenue
Reduced cost
Sales teams got fast and easy access to region-specific data of accounts
Sales teams met business targets
AR saved valuable time of internal staff
PR
OB
LEM
SO
LUT
ION
RES
ULT
Helping publishers to stay ahead
Publishes NRC Press journals, a collection of 16 Scientific & Technical subscription-based peer-reviewed journals distributed in more than 175 countries. CSP is also responsible for various workflow components of 13 client journals on a pay-for-service model
Helping publishers to stay ahead
At the time of renewal, a big pharma client notified a decline in usage of its two titles
Client saw no value in considering a multi-year CSP subscription contract
Analytics a cumbersome process
Build a solid case supported by numbers and visual snapshots
Data anaomaly was detected. Normalized numbers instead indicated 4% y-o-y increase in client usage
The client renewed multi-year subscription contract with CSP
Quickly run usage reports
See data in graphical format
Find anomalies in data
PR
OB
LEM
SO
LUT
ION
RES
ULT
enabled CSP to:
RedLink enables academic publishers to know their customer:
A game changer
Unifyinginformation from multiple sources into faceted and intelligent data
Enablingniche analytics and helping create bespoke reports
Enhancingmarket performance and customer satisfaction
Opening upnewer markets - identifying otherwise not visible revenue streams
Identifyingbetter product-market fit
GAME
CHANGER
“Our team has found RedLink very useful…particularly in communication with some of our sales agents around the world. They are telling us that they have never seen reporting like this, and they find it helpful in communicating with customers.
- Charlotte McNaughtonDirector of Publishing TechnologiesAmerican Society of Civil Engineers (ASCE)
Customer Testimonial