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Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest www.briantempest.com Vidya Pratishthan’s School of Biotechnology , Baramati, India October 10 th 2007

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Page 1: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Reflections on the Global Generic Pharmaceuticals Market place

Dr. Brian W Tempest

www.briantempest.com

Vidya Pratishthan’s School of Biotechnology , Baramati, India

October 10th 2007

Page 2: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

DR. BRIAN W. TEMPEST CSci, CChem, MRSC, BSc, PhD

Dr. Brian Tempest has worked in the pharma industry for the last 36 years. During this time he has worked for several pharma majors, including Glaxo & Searle,

around the world and joined Ranbaxy 12 years ago. During this period Ranbaxy has transformed from a small company focused on the India domestic market, to a top 10 global generic company. Dr. Tempest has lived in New Delhi, India for the

last 8 years, and has been President, Managing Director & Chief Executive Officer and, until recently, the Chief Mentor & Executive Vice Chairman of the Board. Dr.

Tempest retired from Ranbaxy in December 2007, when he reached 60. Dr. Tempest is one of a few westerners to have held a leadership position in an Indian

blue chip MNC, and has an unusual insight into India.Dr Tempest is also a Honorary Professor of the Management School at Lancaster

University, UK, and he sits on the Editorial Board of the Journal of Generic Medicines and on the Advisory Board of the India Fund held by JM Financial

Investment Managers Ltd in Mumbai.Dr. Tempest will be available from Hale & Tempest Co. Ltd from January 1st 2008

[email protected] / [email protected] +91-98100-91192 / Tel:+44 1753 864 616

Page 3: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Asia’s Share of the World GDP (at PPP in %)

Year 1870 1913 1950 1973 2001 China 17% 9% 5% 5% 12% India 12% 8% 4% 3% 5% Japan 2% 3% 3% 8% 7%

Rest of Asia 7% 5% 7% 9% 13% Total Asia 38% 25% 19% 25% 37%

Source – WEF

- was 59% in 1820 with India 16%, China 33%

Page 4: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Asia on the Rise

Source – FT

Page 5: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

The Global Challenge from Asia

Page 6: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

The Asian Race to Prosperity

Page 7: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Reflections

Market drivers Competition is rising Why Branded generics IP changes in USA & India M&A and Private Equity East-West Alliances

Page 8: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

The Productivity Advantage

India a usa Pharma view USA India a usa Pharma view USA

1 chemist Better education x 1.3 1 chemist 1 chemist Better education x 1.3 1 chemist

70 hours/week Longer working time x 1.3 50 hours/week 70 hours/week Longer working time x 1.3 50 hours/week

$ 800 monthly Lower cost x 20 $ 12,000 monthly $ 800 monthly Lower cost x 20 $ 12,000 monthly

Sources: IPHMR Conferences, New Delhi August 2004

Page 9: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

India’s Youthful Advantage

Percentage of Population aged 65 and older

6.9

5

8.3

14.714.8

21.5

29.2

12.3

18.7

21.4

13.2

22.7

China India Europe North America

2000 A

2025 E

2050 E

Page 10: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Median Age in Asia

India 24 31 38

China 30 39 44

Japan 41 50 53

2000 2025 2050

Sources: Rand Corporation

Years

Page 11: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

The Education Advantage

Page 12: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

The Education Advantage

Engineers/Science graduates p.a – India 0.7m, China 0.5m, EU 0.5m, USA 0.4m, Japan 0.3m

Page 13: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Japan’s Wealth Advantage

Canada2%

Rest of World10%

Japan27%

Germany4% Italy

4%

France5%

UK6%

USA37%

Netherlands2%

Spain1%

Switzerland1%Taiwan

1%

Source: The World Distribution of Household Wealth

Page 14: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Sources: Goldman Sachs 2007

Top 5 Global Pharmaceutical Markets 2020

Rank Country Size

1.

2.

3.

4.

5.

USA

China

Japan

France

India

$ 475b

$ 125b

$ 61b

$ 51b

$ 43b

Page 15: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Sources: AXA Framlington

Company Expiry2010

Expiry2012

Expiry2011

Pfizer Aricept - $800m Lipitor - $12.1bn

Xalatan - $1.6bn

Viagra - $1.7bn

Detrol - $860m

Geodon - $1.1bn

Astra Zeneca Arimidex - $2.2bn Seroquel - $4.7bn Symbicort - $3.7bn

Sanofi-Aventis Taxotere - $2bn US Plavix - $3.8bn

Avapro - $2.1bn

Lovenox - $3.1bn

BMS US Plavix - $4.8bn

Avapro - $1.3bn

Abilify - $2.1bn

GSK Advair - $3.8bn Avandia - $2.5bn

Patent Expiry Dates

41%

38%

34%

30%

23%

% at Risk

Page 16: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Competition is Rising CPHI Attendees, Milan, 2nd – 4th Oct’07

1. China 467 – 33%

2. India 189 – 13%

3. Germany 96

4. Italy 80

5. USA 75

6. UK 55

7. France 55

8. ROW 387

Total 1404

As registered on July 25, 2007

Page 17: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Generics – API’s

USA DMF filings by India % Share of USA DMF filings

India China 2004 27% 9% 2005 37% 10% 2006 44% 14%

Q1’07 48% 17%

Source: US FDA / J P Morgan, 2 may 2007

Source: US FDA, Credit Suisse

India China 2004 187 48 2005 252 87 2006 357 128

Source: US FDA / J P Morgan, 6th August 2006

Page 18: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

- One in every four ANDAs filed by Indian Companies in top USA FDA filers Source: KPMG

- No Chinese generic company has yet filed a USA FDA ANDAbut expected in 2008

Generics - ANDAs

0

50

100

150

200

250

300

2002 2003 2004 2005 2006

2446

64

144

ANDA Filings in USA by Indian Companies

250

Page 19: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

R&D Productivity is Falling

Page 20: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Global Pharmaceuticals Sales Trends

Page 21: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Global Pharmaceuticals Equity Trends

Page 22: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Speed of Clinical Trials in India

EU India

Patients 85 650 Sites 22 5 Time 36m 18m

Neck Cancer CT

Plan Actual

Patients 100 130 Sites 10 9 Time 5m 2.5m

Overactive bladder CT

300 patients, 30 sites$5.6m EU/USA vs $ 1.8m plus

30% faster at $800K per day savings

No. of USA investigators: 2001 - 2006 26,000 18,000

Sources: CT Outsourcing Conference, 24th July 2007, Mumbai

Page 23: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Electronic Data Capture in India

% Trials in EDC

2005 2007 25% 45%

Savings

Paper EDC

$2.8m $ 0.5m

2004 data

Sources: CT Outsourcing Conference, 24th July 2007, Mumbai

Accuracy

- 300 GSK Staff

- 2.2m Clinical Data sheets

- 450 Trials

- No data security issues

- Error rate <0.01 / 100k

Source: BCG report “Looking Eastward, Sept’2006”

Page 24: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Branded Generics

Promotion to doctors rather than pharmacists Consistent sales year on year No huge highs & lows for sales and profits Need field force to promote products Tend to be profitable Promoted in conventional manner Global generic brands Relevant to Central Europe, East Europe, Latam, Asia Ranbaxy 50% branded generics & 50% commodity

generics

Page 25: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Branded Generics - the Analyst’s view

“Branded Generics are the most profitable place to be in generics and there are a few markets with better branded characteristics than those of the Middle East and North Africa region”

Frances Cloud Nomura September 14 2007

Page 26: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Different Global Generic Market Sizes $bn

Region Sandoz

2006

IMS

2008USA 23 68

West Europe 14 19

East Europe 13 NA

Japan 3 3

Latam/Canada 10 3 (Canada only)

ROW 37 7

Total 100 100

Page 27: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Ranbaxy 2006 Sales by Geography

Europe & CIS25%

API8%

Americas33%

Asia27%

Africa7%

$ 1.34b

Page 28: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Ranbaxy H1 2007 Sales by Market

Emerging Markets

54%

Developed Markets

40%

Other6%

Page 29: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

ROW Top 10 Generic Markets - $bn

Page 30: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

IP – USA Pendulum

“A key USA Supreme Court ruling KSR VS Teleflex led to Pharmaceutical patents being more easily challenged on the grounds of obviousness, a ruling which immediately came into play when J&J & Merck had a US patent for Pepcid Complete (Famotodine) found to be obvious”.

Scrip, July 6th 2007, p3

The full beneficial impact of this ruling on the generic industry is yet to be seen eg Sanofi-Aventis Ramipril was invalidated as obvious by Lupin in September 2007.

Page 31: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Bilateral FTAs - USA Pendulum

Democrats now chair the Ways & Means Committee USTR legally required to work within TRIPS Up till now the USA has been incorporating TRIPS PLUS IP

protection into bilateral free trade agreements Corrections to bilateral trade agreements e.g. Peru, Columbia,

Panama FTAs now being made

TRIPS

Basic product patent

Data protection

PLUS TRIPS + Data exclusivity

+ New forms, isomers etc

+ New Indications

+ New Combinations

Page 32: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Should IP be the same across all Countries?

0

1000

2000

3000

4000

5000

6000

USA Thai China IndiaBrazil

USD

Sources: World Health Report 2005

Per Capita Expenditure on Healthcare 2002

Page 33: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Sources: 1. IMS Midas, March 20052. Earth Trend Data Tables 2005

82% of the world population accounts for only 12% of the Global pharmaceutical sales

Region Pharma Sales Population

North America

Europe

Japan

$255 b 47%

$158 b 30%

$59 b 11%

332 5%

725 11%

128 2%

Asia/Africa/Aus

Latam

88%

$41 b 8%

$20 b 4%

18%

4711 73%

558 9%

12% 82%

Worldwide $533 b 100% 6454 100%

Page 34: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Enforcement versus Evergreeningin Developing Countries

India IP 02/03 06//07 Filed 11466 28882 Examined 9538 14119 Granted 1379 7359

- 140 patent examiners 2007- 600 more planned- Attrition an issue- Weekly patent journal- IP Appellate Court

Source: Business Standard, 16th Aug’2007

• 1995 – 2005 FDA cleared 327 drugs

• 95% pre 1995 – before WTO deal

• 16 basic patent molecules possible

• However 9000 Pharma applications - for evergreen changes

- for new indications

Source: Gopa Kumar “Centre for Trade & Development, Delhi”

Page 35: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

PCT Filings

PCT Files from Developing Countries 2006

1. Huawei - China2. LG - Korea3. Samsung - Korea4. LG Cem - Korea5. Elec Telecom – Korea6. 2TE – China7. STR – Singapore8. Ranbaxy – India9. CSIR – India10. NHN - Korea

Ranbaxy Patent Filings

24 32 49 86 146 170 185

Page 36: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

M&A Building the Top Players in the Global Generic Market

Page 37: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

PE Deals in Asia (ex-Japan) in H1 2007

Country No. of deals Sum Invested - $mChina 103 1489

India 90 1369

Hong Kong 5 186

Australia 26 71

Taiwan 6 33

S.Korea 30 29

Thailand 2 29

Singapore 4 16

New Zealand 9 3

Total 278 3233

Sources: Thomson Financial

Page 38: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

% PE/VC Share of all Global M&A Deals

0

5

10

15

20

25

2000 2001 2002 2003 2004 2005

5%6%

9%

16%17%

21%

Sources: Thomson One Banker, BCG Analysis

Page 39: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

PE Investment in India is rising

Page 40: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,
Page 41: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Key Challenges to the Asian Scenario

Page 42: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Potential Challenge – Asian Flu*

*50% of world chickens bred in Asia

Page 43: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

CO2 emission - % of World total in 1990-2000

USA 23%EU 25 17%China 14%Russia 7%Japan 5%India 4%

– source: WRI, EIA

Potential Challenge – Climate Change

Page 44: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Potential Challenge – Infrastructure

Source – Manmohan Singh

“Our greatest potential will be realised only if we can ensure that ourInfrastructure does not become a severe and critical handicap”

Page 45: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Corruption - Perception Index

Rank Country

1 Finland, Iceland, NZ5 Singapore11 Austria, Luxemburg, UK16 Germany20 Belgium, Chile, USA42 Mauritius, S.Korea51 South Africa, Tunisia70 Brazil, China, India, Mexico121 Philippines, Russia

163 Haiti

Sources: Transparency International 2006, selected countries only

Page 46: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Potential challenge – Oil prices

Source – Assocham

• A war against Iran could drive oil > $200 a barrel - ‘Times’ 22nd June 2006• India is expected to import 85% of crude oil by 2012 from 70% today

Source – BP

Page 47: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Potential Challenge – over the border

Page 48: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Potential Challenge - Currency Volatility

Page 49: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

The Tempest Crystal Ball

•India will continue to be a Key Driver in the Global Generic Industry

•Competition is rising – Post TRIPs Indian companies will evolve

•Discovery companies will continue to be attracted to India for CT, EDC, MO. China will be perceived to be stronger in biology/ toxicology

•IP changes in US & India will slowly favor Generics

•Alliances between Western Biotech and Asians companies will expand. M&A PE deals will grow

•How to use Asia will become the key opportunity

Page 50: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

- Assumes GDP growth of 7.3% for next 20 years with no profound shift in economic policy

Sources: McKinsey Quarterly, 3rd November 2007

The rise of the Indian Middle Class

Annual Income < Rs. 90k Rs. 90 k - Rs.2L > Rs. 2L

1985 A

1995 A

2005 E

2015 F

2025 F

702 m

742 m

598 m

447 m

314 m

45 m

167 m

454 m

550 m

514 m

8 m

19 m

55 m

281 m

600 m

Page 51: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

“The Indian System looks ramshackleand improvised. But at its best it is capable of brilliance”

“When we say the Silicon Valley isbuilt on ICs we don’t mean integratedcircuits – we mean Indians & Chinese”

“The UK needs to wake up to whatIndia is becoming”

Source: DEMOS report – January 2007

Perceptions of Asia

Page 52: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Asia economic strength is returning to levels seen in the past

Many advantages for India with some challenges India is a global strategic asset for developed markets India is a rich location for R&D alliances and CT outsourcing

MNCs will dip in & out of India & China South East Asian economies will be driven by India & China

Japan will continue to represent a huge share of global wealth

“China & India represent the future of Asia and quite possibly the future for

the global economy” – Steve Roach, Morgan Stanley

Summary

Page 53: Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest  Vidya Pratishthan’s School of Biotechnology, Baramati,

Thank You