reframing translation - european commission · reframing translation ... certificate common speed...
TRANSCRIPT
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REFRAMING TRANSLATIONTRANSLATING EUROPE FORUM 2018
KARIM BENAMMARwww.karimbenammar.com / @KBenammar
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HISTORICAL SHIFTS Crisis – underlying wave Length of the timeframe
1. Nature2. Health3. Connections
AnthropoceneHominescence: human flourishing
Michel Serres (1930-)
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THE FUTURE OF PHYSICAL WORK: ROBOTS
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ANTHROPOMORPHISM
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THE FUTURE OF COGNITIVE WORK: ARTIFICIAL INTELLIGENCE
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THE FUTURE OF WORK: RESEARCH
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Do you think you will be replacedby a machine?
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USING A LARGE DATABASE OF FREELANCERS
GUARANTEEING ACCURATE
TRANSLATIONS
80% OF REVENUE COMES FROM
TRANSLATIONS BY FREELANCERS
COMPETITIVE PRICING
PROVIDING MULTIPLE LANGUAGE SOLUTIONS
GOOGLETRANSLATE – A
MASSIVE DATABASE OF TRANSLATIONS
GOOGLE TRANSLATE IS “FREE”
TRANSLATION COMPANY BUSINESS MODEL REFRAME
GOOGLETRANSLATE OFFERS
MULTIPLE LANGUAGE SOLUTIONS
PROVIDE CERTIFICATES FOR ACCURACY AND
RELIABILITY
CERTIFICATES OF ACCURACY
BUSINESS MODEL
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LABOUR PROPERTY
FINANCIALVALUE
LAWS,REGULATIONS
IDEAS,INTELLECTUAL
PROPERTY
WORK AND VALUE
NATURALGROWTH
NATURAL RESOURCES
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Thomas Kuhn(1922-1996)
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CONSUME TO CREATE
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CONSUME TO CREATE
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CONSUME CREATE
Passive ➔ ACTIVE
One-way ➔ RECIPROCAL
Authoritative ➔ EMPOWERED
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UNIVERSAL TO UNIQUE
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UNIVERSAL TO UNIQUE
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UNIVERSAL UNIQUE
One size fits all ➔ INDIVIDUALLY TAILORED
Mass-produced ➔ PERSONAL DESIGN
Average ➔ IDIOSYNCRATIC
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IDENTIFYING PARADIGM SHIFTS
How do these paradigm shifts affect your product or process?
Do you see another paradigm shift in your field – from X to Y ?
Discuss in pairs(5 minutes)
CONSUME CREATE
UNIVERSAL UNIQUE
X Y
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AGE-BASED GROUP
UNIVERSAL
STANDARD CERTIFICATE
COMMONSPEED
ABILITY-BASED TRACK
UNEQUAL TIME ON SUBJECTS
UNIQUE
INDIVIDUAL SPEED
EQUAL TIME ON SUBJECTS
PERSONALIZEDCERTIFICATE
MAPPING ACTIONS TO PARADIGMS: EDUCATION
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CONSCIOUSNESS
HUMAN TRANSLATION
DEVELOPEDSKILLS
MASSIVE DATABASE
MACHINE TRANSLATION
ALGORITHMS
INCREDIBLESPEED
LIVED EXPERIENCE
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REPLACING CHESS WORLD CHAMPIONS?
1997 1998
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CONSCIOUSNESS
DEVELOPEDSKILLS
MASSIVE DATABASE
CENTAUR TRANSLATION ALGORITHMS
INCREDIBLESPEED
LIVED EXPERIENCE
INTELLIGENCE AUGMENTED - IA
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MASSIVE DATABASE
LIVED EXPERIENCE
CONSCIOUSNESS
CENTAUR TRANSLATION ALGORITHMS
DEVELOPEDSKILLS
INCREDIBLESPEED
How could you reframe your work to become a centaur? Discuss in pairs (5 minutes)
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INCOME STRUCTURE
WORK
COLLEAGUES
MEANING
REFRAMING WORK
Which elements matter most to you?
What if these change?
IDENTITY
TALENTS
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reframe.thnk.org
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reframe.thnk.org
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reframing.teachable.com
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REFRAMING TRANSLATIONTRANSLATING EUROPE FORUM 2018
KARIM BENAMMARwww.karimbenammar.com / @KBenammar