regenerating connection: storydoing for authenticity and lasting brand value

Ty Montague | @tmontagueAuthorTrue Story: How to Combine Story and Action to Transform Your Business

Regenerating Connection: Storydoing for Authenticity and Lasting Brand Value

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© 2014 Co Collective LLC

Are you a storyteller?Or a storydoer?

Storydoing.com | @tmontague | cocollective.com

© 2014 Co Collective LLC 4

Storytellers

Mercedes-BenzUnited AirlinesMountain DewCloroxReebokLenovo

Storydoers

TeslaJetBlueRed BullMethodToms ShoesApple


Storydoing companies perform better

5Source: Google Finance, Co:collective analysis | *2007-2011


#1 Put your story at the center



#2Be on a Quest



#3Have an enemy



What if?20


The six questions

Story Doing01Do you have a story?

02Does the story define an ambition beyond commercial aspiration?

03Does the story define a clear enemy?

04Is the story being used to drive action throughout the company?

05Have you defined a few iconic, transformative actions to focus on?

06Are people outside the company engaging with and participating in the story?

22


Thank You!



Storydoing company perform better

24Source: Google Finance, Co:collective analysis | *2007-2011

REIMAGINE REDESIGN REGENERATE

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