Regional Food Hub Pilot

Franco Naccarato

Program Manager - Greenbelt Fund@localfoodfranco - @ontariofresh

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Local Food

IF YOU ASK FOR IT

IT WILL COME

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Foundation

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Greenbelt Fund

Greenbelt Fund

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Influence Change

Identify Leaders

Build Champions

Influence Change Makers

Facilitate Knowledge

Transfer

Influence Change

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• Decision Makers– Annual- bi-annual meetings

– Update on big picture

• Enablers– Monthly contact

– Supply chain managers, health/sustainability and marketing managers

• Purchasers– Weekly contact

– Chefs, buyers, F/B managers

Decision Makers

Enablers

Purchasers

A Story of Change

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Challenge

• Internal support driven by

demand from clients

• Friction between

departments

– Goes against the grain of

existing models

• Need to develop universal

solution, not “one off”

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Goals

• Help small and medium sized farms gain

access to larger markets

• Provide large markets with more diverse

and sustainable local food offerings

• Make it EASYer for all sized companies

to access local foods

Regional Food Hub Pilot

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Market Channels

Retail

Farmer’s Markets

Farm Stand

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Market Channels

Retail

Wholesale - Foodservice

Food Hubs

Farmer’s Markets

Farm Stand

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The Challenges

• Supply– Food Safety

– Product mix

– Listings

• Logistics– Products getting lost/not

delivered

• Pricing– Price differentiation

• Sales– Consistent ordering

Hub Pilot

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Supply

Food Safety

BIO, GS1, OMAFRA

Quality Assurance

QA System Research

Sustainable Good Food Consultants

Support

Broker Services

100km Foods

Bruno Scanga

Supply

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• Concern from both distributors and operator about

certifying food safety

• Canada GAP is increasingly entry point

• Small handful of farmers in pilot were GAP certified,

initial survey found another handful that were either in

process, or about to start the process

• Conducted Food Safety and Traceability and intro to

certification workshop

Food Safety

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• Make Food Safety and Traceability EASY

Opportunity

Potential Modules

Quality Assurance

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Intro Slide

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QA Project

Item Brand Price /lb

Cortland Apple Packer $1.29

Royal Gala - Chile Packer $0.99

Ontario Apple Packer $1.99

Apple Packer $0.79

Honey Crisp Packer $3.99

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• System where produce can be graded based on TASTE

• In sync with food safety, can trace where the product

came from, and tell the farmer’s story how they care for

their product

• Create point of difference – reward with higher $

• Opportunity to find common practices that deliver higher

quality levels

Vision

Support

Influence Change

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• Decision Makers– Annual- bi-annual meetings

– Update on big picture

• Enablers– Monthly contact

– Supply chain managers, health/sustainability and marketing managers

• Purchasers– Weekly contact

– Chefs, buyers, F/B managers

Decision Makers

Enablers

Purchasers

Learn More

http://ontariofresh.ca/news-resources/tags/green-papers

Share your story, join the conversation:

#localfoodsolutions

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“If you keep doing what

you’ve always done,

You’ll keep getting what

you’ve always got”

- W.L.Bateman

Thank YouFranco Naccarato

Program Manager

fnaccarato@greenbeltfund.ca

@loocalfoodfranco

www.Ontariofresh.ca

@ontariofresh

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