CODES AND CONVENTIONSOF REGIONAL MAGAZINES

Chloe Read

LINCOLNSHIRE LIFEMASTHEAD - The name of the magazine is ‘Lincolnshire Life’ which is shown in a large bold font so it is clear to the reader. This helps the reader to establish the genre of the magazine which encourages readers interested in Lincolnshire to buy and read the magazine. The font is in a formal, newspaper style which will attract an older audience. The colour is gold which suggest the socio-economics of the readers, they are likely to be wealthy and the masthead shows this.

COVER LINE - A cover story is the main story of a magazine usually involving an interview inside on a full page spread. This cover story - ‘A longwool story’ - The county’s rare breed enthusiast - This cover story is relevant to Lincolnshire which entices people who are interested in Lincolnshire to read the magazine.

SELLING LINE - The selling line for this magazine is ‘FULL OF LINCOLNSHIRE FULL OF LIFE’ - This entices anyone who is interested in Lincolnshire to read the magazine as it says Lincolnshire in bold writing. Furthermore, this selling line immediately suggests that Lincolnshire is an interesting place to be as it says ‘full of life’

LINCOLNSHIRE LIFE- The main coverline is ‘Honey, I found a new

career, The Artisan Honey Company’ - This is in big, bold writing which makes it really stand out on the page. The play on words and the fact the ‘Artisan Honey Company’ is in red writing also makes it stand out as the main coverline.

- Barcode - Identification of the magazine

- Screamer - The screamer on this magazine could be the same as the main coverline ‘Honey, I found a new career’ followed with the ‘Artisan Honey Company’. This is for the same reason, it uses a big, bold font which shouts at you on the page encouraging you to read the magazine. However, this magazine is for a predominantly older audience and therefore does not have a strong example of a screamer like a perhaps more enthusiastic, exciting magazine aimed at a young target audience.

LINCOLNSHIRE LIFEPromotional Panel - The promotional panel is featured at the bottom of this magazine and is used to show the content of the magazine which is used to persuade people to read the magazine as they may like what is featured. For example, ‘motoring, equestrian, fashion, business news.’ This gives people a taste at first site of what is inside the magazine and therefore is an important convention of a magazine.

LINCOLNSHIRE LIFE- COVER PHOTO - The cover photo of

this regional magazine is a house which is likely located in the countryside due to the fact the magazine focuses on Lincolnshire which is mainly countryside. The main colour is green due to the garden featured which suggests the magazine will be focused on nature and scenery in Lincolnshire and therefore will persuade anyone who is interested in Lincolnshire to read the magazine, this will generally be an older audience. The house featured on this front cover is likely to be owned by a wealthy family which suggests the socio economic background of the target audience, readers of this magazine are likely to be of high class and be very wealthy.

LINCOLNSHIRE LIFE DOUBLE PAGE SPREAD - A LONGWOOL STORY

CODES AND CONVENTIONS OF A DOUBLE PAGE SPREADHeadline

The headline of this double page spread is ‘a longwool story’ which is also featured as one of the main cover lines of the front cover. The font is formal to reflect the older target audience that the magazine is aimed at which is also the same font which is featured on the front cover. The subheadline underneath is used as a general summary of what the double page cover story will be about, in this instance the story is focused on the farming industry in Lincolnshire which reflects the target audience of the magazine.

CODES AND CONVENTIONS OF A DOUBLE PAGE SPREADPictures

The pictures on this double page spread are highly related to Lincolnshire as they show the countryside and farming/agricultural industry which is associated with Lincolnshire. This helps the reader to identify the region of the magazine and persuades anyone initially interested in the magazine who like Lincolnshire to read the double page spread.

CODES AND CONVENTIONS OF THE CONTENTS PAGE- The contents page gives a brief overview of what is included

on the magazine pages. This is a way to persuade the audience to read the magazine as it gives a sneak peek of what will be included.

- The contents page also features pictures making the contents page look exciting and interesting for viewers and also giving more detail to what will be featured in the magazine. This contents page featured in the Lincolnshire Life magazine is split into sections which are ‘Cover Stories, Life Visits, Features, Regulars, Dining Out, and Social Life’. Under these headings are the different pages and their content which gives the audience a real overview of the magazine without giving away too much information which persuades the audience to read on.

- They also give page numbers on the pictures making it easier for the audience to skip to the pages that they may be most interested in.

- The font is the same as the font used on the cover of the magazine which makes it look professional and shows continuity and brand identity.