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Tap into the power of social media - discover your strategy and drive results.

Join your marketing peers for an information-packed two-day social media event. The Association of Strategic Marketing has assembled seven industry leaders to discuss how social media continues to influence marketing strategies. Attend this conference to learn how to create a

social media strategy that aligns with an existing online presence, improves the customer experience and increases brand loyalty.

In today’s digital environment, where your customers are price and product savvy, you must stay on top of the latest marketing trends. Are

you ahead of the curve? You will learn how to become a relevant part of customers’ online experience, increase lead generation efforts, uncover proven social SEO tactics, and track as well as measure social media efforts. Discover all of this and more. This is one conference you can’t

afford to miss. Follow us at #SM4MAC.

5 Reasons to Register Today:► Find out which social media options are right for your business

► Increase your search visibility with up-to-date social SEO practices

► Discover the value of online presence - effectively manage online reputation

► Gain new customers and revenue by incorporating a video strategy

► Jump on the bandwagon with a full appreciation of movement marketing

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This two-day seminar qualifies for 2.0 credits toward your CMM certificate.

Join Us on LinkedIn®: @Association of Strategic Marketing

Follow Us on Facebook®: @Association of Strategic Marketing

Follow Us on Twitter®: @MarketingJuice

Register at www.associationofmarketing.org/ID391343 or call 866.266.0828

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Seminar Agenda


8:30 am – 9:00 am Registration

9:00 am – 10:00 am Social Media: State of the Industry — Daniel Beldowicz

• Are You Present?• The Social Media Gap• Social Media BS• What’s Next

10:00 am – 10:15 am Break

10:15 am – 11:15 am Social Media Advertising Worth Investing In — Brittany Elizabeth Richter

• The Advantage of Paid Over Organic Social Marketing

• Top 10 Social Media Advertising Options• When to Invest in Paid Social Media Advertising• How to Choose the Right Options for Your Business• Using Data to Measure Your Success and Make

Decisions

11:15 am – 12:15 pm Digital Marketing Business Strategy — Anthony A. Chiaravallo

• Marketing Paradigm Shift• Push vs. Pull Digital Strategy• Internet/Website Best Practices• Social Media Marketing

12:15 pm – 1:15 pm Lunch (On Your Own)

1:15 pm – 2:15 pm Social SEO — Brittany Elizabeth Richter

• Social SEO 101: What It Is and Why It’s Important• Top 10 Social SEO Tactics• Designing a Plan That Works for Your Business• How to Measure Your Success• Tips and Tricks for Staying Up-To-Date

2:15 pm – 2:30 pm Break

2:30 pm – 3:30 pm Movement Marketing — Anthony A. Chiaravallo

• What is Movement Marketing• Mutual Goals - Triple Bottom Line• Converting Customers to Advocates• Aligning Company with Community

3:30 pm – 4:30 pm The Importance of Online Reputation Management — Stephen Murphy

• Why Online Reputation Management is so Important for Businesses

• How to Claim Your Name in All the Major Online Directories and Review Sites

• How to Build a Process to Collect and Share Reviews at Your Store

• The Best Practices for Responding to Positive and Negative Reviews

• Using Your Reviews as a Marketing Tool to Attract New Customers

8:30 am – 9:00 am Registration

9:00 am – 10:00 am Creating a Total Online Presence — Brad Tornberg

• Content Platform• Organic SEO• Email Marketing• Social Media Marketing• Online Advertising• Mobile and Location• Analytics and Conversion

10:00 am – 10:15 am Break

10:15 am – 12:00 pm Webinar Marketing: Developing a Flood of Leads (in Your Pajamas)

— Ed Andriessen• Why It Is Important to Have a Web Conference

Solution Available Within Your Company• Why Are More Companies Turning to Webinars

and Web Video Conferencing?• What Are Some of the More Popular Webinar

Tools (and What to Avoid)?• What Are the Different Types of Webinars and

How Are the Top Companies Using Them?• What Are Some Effective Webinar Strategies

for Small Businesses?• How Do You Structure a Webinar With

Engaging Content That Keeps People on the Webinar Until the Very End?

• How Do You Implement a Webinar Strategy for Your Company?

• What Are the Ways You Can Reuse and Repurpose a Webinar?

• Are Webinar Replay Services Any Good?

12:00 pm – 1:00 pm Lunch (On Your Own)

1:00 pm – 3:00 pm Using YouTube® for Business — Luke Glasner

• Why Use YouTube®

• Creating and Optimizing Your Channel• Monetizing Your Channel• Building Viewership• Measuring Results

Social Search Measurement and Optimization• Social Media Optimization: SEO + SM = SMO• Pay-per-Click, It’s Not Just Adwords® Anymore• Social Sharing and Tracking• Changes in Search Algorithms and Tactics

3:00 pm – 3:15 pm Break

3:15 pm – 4:30 pm Creating Your Social Media Business Strategy — Daniel Beldowicz

• Start With Your Target Market• Social Media Time Management• Creating the Right Message• Building Your Content Calendar• The Social Media Conversion Ladder

Friday, September 20, 2013Thursday, September 19, 2013

Featured SpeakersEd Andriessen - CEO Business Training Resource✔ Internet marketing consulting, training and development for

small businesses✔ Practice areas include Wordpress® blog site development, email

marketing, web video marketing and webinar marketing✔ Frequent speaker on technology topics for the Mercer Regional Chamber

of Commerce, The Small Business Development Center at The College of NJ and Mercer County Community College

✔ Member of the Mercer Chamber Technology Committee✔ Can be contacted at 609.531.4776

Daniel Beldowicz - Moderator - Vice president of Business Development and Sales Single Throw Internet Marketing

✔ Has spoken for organizations including, the Business Marketing Association, SCORE, Financial Executive Networking Group, American Society of Media Photographers, Move Ahead One and dozens of chambers of commerce

✔ His articles have been published in NJ Lawyer Magazine, American Liquid Waste and the Newark Examiner

✔ Has more than 10 years of experience focusing on website development, search engine optimization, website conversion and usability optimization, social media marketing, and video marketing

✔ Started his marketing career while in college attending the New Jersey Institute of Technology for a degree in management concentrating on engineering

✔ Can be contacted at 732.451.0820 extension 119 or [email protected]

Anthony A. Chiaravallo - Moderator - Senior consultant Single Throw Internet Marketing✔ Digital marketing business strategy expert✔ Published in Wall Street Journal and USA Today✔ Developed marketing strategy for Fortune 500 companies including

Merck and GE✔ Grew an international publishing house to more than five offices in

North America✔ B.S. degree in business and marketing, Rider University✔ Can be contacted at 732.451.0820 extension 138 or

[email protected]

Luke Glasner - Moderator - Founder and principal Glasner Consulting✔ Glasner Consulting offers analysis, strategy, optimization/integration

services in email, search and social media✔ Helps clients with digital marketing analysis and strategy, primarily in

email search and social media ✔ 2012 and 2011 International ECHO Award Judge at the DMA✔ Co-chair of the Measurement Accuracy Advisor Board of the EEC, leading

the creation of the email industry standards called the SAME Project✔ Nationally recognized speaker appearing at events for the Association of

Strategic Marketing, Ad:Tech, DMA Annual, Email Evolution, Social Media Society and more

✔ Led productions of the Ask the Experts video series on the EEC's YouTube® channel re-launch in 2012

✔ Participated on NYU Team in 2010 Google® Challenge, placing in the Top 10% worldwide

✔ Certified as an Adwords® qualified individual in 2007✔ M.S. degree in integrated marketing, with a concentration in marketing

analytics, New York University; B.B.A. degree in management, University of Massachusetts, Amherst

✔ Can be contacted at 201.885.6245 or [email protected]

Stephen Murphy - Senior marketing manager LocalVox✔ Founder of Get Busy Media, ranked a top 100 small business blog

by Technorati✔ Featured expert in 2012 Awareness report on the future of social media✔ Original contributor to LinkedIn® and Business Magazine, part of the

Social Media Mags with a 13 million circulation✔ Regular LinkedIn® speaker for the NJ DOL for multiple career and social

media related events around the state✔ Featured on top media sites such as Fox Business, The Epoch Times,

Business Insider and more

Brittany Elizabeth Richter - Social SEO lead iProspect✔ Develops strategic direction and implementation of social and SEO

campaigns across paid, earned and owned media channels✔ Experience working in a range of industries from human resources to

hospitality to automotive✔ Presented keynote presentations and workshops on social media and

SEO at nine national and regional events, as well as many smaller, local events over the past year

✔ M.A. degree in communication, University of Delaware, where she also taught public speaking to undergraduate business students for two years

✔ Can be contacted at www.iprospect.com or follow on Twitter® @iprospect

Brad Tornberg - Principal E3 Consulting Partners, LLC✔ Entrepreneur who understands the challenges facing businesses

struggling with technology and lead/sales generation✔ 25 years of working with more than 150 businesses (typically with

C-level executives) to provide consulting, strategy development, project planning/management, business process/workflow evaluation and computer systems/software implementation

✔ Technical and business expert✔ Founder of E3 Consulting and holds Microsoft® certifications for

customer relationship management (CRM) sales, implementation and training

✔ Former senior consultant/project management at Microsoft®; CEO and principal at Front2back Solutions, IMS and Sofsearch; and director of Business Development at Waveband

✔ Certified as a Duct Tape Marketing Consultant and the formation of Market Simplicity as an adjunct of E3 Consulting

✔ E-commerce certification, LaSalle University; programming certification, Chubb Institute and AT&T; Great Plains Dynamics instructor certification; and was the first worldwide Exact/Macola Software certified consultant in manufacturing and distribution

✔ M.B.A. degree in Economics and Finance, Farleigh Dickinson University

Certificate of Marketing Merit™

Distinguish yourself by committing to continued education that will help you sharpen your skills and

excel in the workplace. Set yourself apart and enhance your marketability by earning this professionally

recognized certificate.

How Does It Work? All you have to do is complete 3.0 CMM credits within a

2-year period to qualify for your certificate.

Earn your Certificate of Marketing Merit™ today! To learn more about earning CMM credits visit

www.associationofmarketing.org/cmm

This two-day seminar qualifies for 2.0 credits toward your CMM certificate.

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Save Money - Train your whole staff for the price of ONE registrationBrainstorming & Staff Interaction - A conference room setting will allow your staff to discuss concepts and strategies during the trainingNo Travel Cost - There are no additional costs that can be associated with a live training eventTraining Flexibility - Half of your staff can join for Day One and the other half can join for Day TwoConvenience - It doesn't get more convenient than accessing high quality content from your desk

Can't Join Us in Person? Choose the Live Streaming Video Option!

Bronze Plus

$295 per year/person

✔ Unlimited OnDemand Webinars

✔ 10% OFF Training and Materials

✔ Affiliate Discounts

✔ Industry White Papers

✔ Monthly eNewsletter

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SilverMost Popular

$395 per year/person






✔ Member Logo

✔ 2 FREE Live Webinars

Gold $495 per year/person






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✔ 4 FREE Live Webinars

✔ Unlimited ExecutiveReports

Purchase Options - Check All That Apply☐ Yes! I would like to attend - $429 (includes free manual with attendance)☐ Add a CD recording of this program - $149*☐ Bring a colleague - $329 per each additional registrant☐ Streaming video option - $429 (includes free manual download)☐ Become a Silver Member ($395) and attend for 25% OFF! ($321.75) = $716.75

I am unable to attend, please send me:☐ CD/Manual Package - $449* ☐ Manual Only - $149*

Amount Enclosed:$_________ Tuition Subtotal$_________ Shipping & Handling ($8.95 first item, $3.00 each additional)$_________ Sales Tax (if tax-exempt, please include your certificate)$_________ TOTAL

*Add $8.95 shipping & handling plus applicable sales tax to product orders. Please allow four to six weeks after the date of the seminar for delivery.

Who Should Attend?This seminar is designed for marketing directors,

marketing managers, CMOs, social media directors,

social media marketers and other business professionals involved with their company's

social media efforts.

Social Media Strategy: From Reputation Management to Conversions ... and BeyondSeptember 19 and 20, 2013 | Atlantic City, NJ | Two-Day Seminar

General Information:• This seminar may be recorded.• If you need special accomodations, please contact us two weeks in advance of the program.

Cancellations: Substitute registrants can be named at any time. A full refund, less a $40 service charge, will be given if notification is provided six or more business days in advance. Notification of less than six business days will result in a credit that can be applied to any of The Association of Strategic Marketing products or services. If you do not cancel or attend, you are responsible for the entire payment.

It's Easy to Enroll!Online: www.associationofmarketing.org/ID391343

Email: [email protected]

Telephone: 866.226.0828

Fax: 715.833.3953

Mail: Send registration form with payment to: The Association of Strategic Marketing Dept. 5382, P.O. Box 2933 Milwaukee, WI 53201-2933

Where Is It? The Atlantic Club Casino Hotel3400 Pacific Avenue(Boston Ave. & the Boardwalk)Atlantic City, NJ | 609.347.7111

Special Rate: $65/nightReserve by September 9, 2013Call 800.257.8677 or Visit: www.AtlanticClubCasino.com/meetings/group-reservations

Reference Code: JASMBook Now - Limited Number of Rooms Available!

© 2013 The Association of Strategic Marketing, a division of Lorman Business Center. All rights reserved.

GOOGLE, ADWORDS and YOUTUBE are registered trademarks of Google Inc. and this event is not sponsored by or affiliated with Google. GOOGLE’s web-based messaging and collaboration apps are trademarks of Google Inc.

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Social Media Strategy: From Reputation Management to Conversions ... and BeyondSeptember 19 and 20, 2013 | Atlantic City, NJ | Two-Day Seminar

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register at …les.brochure.s3.amazonaws.com/391343.pdfsolution available within your company •...

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