reimagining & transforming the digital travelling experience / sneha khullar
TRANSCRIPT
Reimagining & transforming the digital travelling experience
Sneha Khullar, UX Lead, Ryanair
Ryanair founded1985
First low fare airlines1995
Be ready to go wrong
Opportunity in disaster
1 2 3Always keep
going
1
New website launch1
DelightfulEasy to use Transparent
Right CUSTOMER
Right PRODUCT
Right TIME
2
Agile
Quick releases
Cross-functional teams
Self-Organising
Scaling Design & Development
3
Paris / Brussels attacks, Air Traffic Controllers Strikes
Over 50% flights cancelled
1000s of people effected
Flight disruption customer experience
CommunicationLive refunds Staff training
NOT a start-up…
Always keep going
Be ready to go wrong
Opportunity in disaster
1 2 3
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better
- Samuel Beckett
Thanks!
@snehakhullar