DIFFERENT APPEALS IN DIFFERENT APPEALS IN ADVERTISEMENTADVERTISEMENT

Submitted to:-

Prof. Vivek Sahni

Submitted by:-Rishabh KhullarMBA 1st YearEmail – rishabh44@yahoo.inContact No. - 9023478781

Definition of Advertisement Definition of Advertisement

Advertisement is any Advertisement is any paid formpaid form of of non-non-personalpersonal presentationpresentation and promotion of and promotion of Ideas , goods, services by an Ideas , goods, services by an identified identified sponsorsponsor

Sources of advertisementSources of advertisement

PostersPosters Television media Television media NewspaperNewspaper RadioRadio MagazinesMagazines Advertisement in moviesAdvertisement in movies InternetInternet

Different Appeals in AdvertisementDifferent Appeals in Advertisement

Slice of lifeSlice of life

Life styleLife style

Emotion –happiness and funEmotion –happiness and fun

Personality symbol Personality symbol

Musical AppealMusical Appeal

Technical expertiseTechnical expertise

Scientific evidenceScientific evidence

Testimony evidenceTestimony evidence

Examples Examples

Slice of life - Common purposeSlice of life - Common purpose

e.g Harpic Challenge e.g Harpic Challenge

Life style –complete life style of personLife style –complete life style of person

e.g Raymonde.g Raymond

Emotion –happiness and funEmotion –happiness and fun e.g Chloromint e.g Chloromint

Vodafone –Zoo ZooVodafone –Zoo Zoo Personality symbol Personality symbol e.g Sachin Tendulkar e.g Sachin Tendulkar

Musical Appeal –Advertisements related to Musical Appeal –Advertisements related to music.music.

e.g Airtel , Nirma e.g Airtel , Nirma

Technical expertise-Shehnaz Hussain andTechnical expertise-Shehnaz Hussain and

Sanjeev Kapoor.Sanjeev Kapoor.

Scientific evidence- It gives Scientific Scientific evidence- It gives Scientific evidence evidence

e.g Orbite.g Orbit

Testimony evidence- Testimony evidence-

e.g celebrities like Dhoni, Katrina Kaife.g celebrities like Dhoni, Katrina Kaif

SOURCESSOURCES

GOOGLE IMAGESGOOGLE IMAGES YOU TUBEYOU TUBE Marketing Management – Philip KotlerMarketing Management – Philip Kotler

THANK YOUTHANK YOU