reiwa property management breakfast
DESCRIPTION
Presentation to the REIWA property management chapter meetingTRANSCRIPT
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Growing your network.
Safely.
Peter Fletcher
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Why use Facebook?
Keep in touch with family, friends, school mates
Share photos
And stories
Have fun
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Why Facebook for work
Develop your profile – Nikki D’Agostino
Build your network – Rob Ham
Leading to new managements
Career opportunities
Support when life is tough – sacked and single
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The problem
Status updates can get you sacked
So can photos or comments
You might be stalked
Or harassed
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Be proactive with privacy
Create a professional impression AND have fun
Interact with clients safely
Avoid conflict with your boss
Get into good habits early
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Who gets to see your profile?
Work mates?
Owners?
Tenants?
Boss?
Other PM’s?
What parts of your profile do you want visible?
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Who do you add?
Work mates?
Boss?
The gardener?
Owners?
Tenants?
Maybe the answer is everyone. Say what?
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Managing your privacy
Create Friend lists e.g. owners, tenants
Used to include or exclude who sees what
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Four main privacy controls
Profile – who gets to see the info on your profile
Search – who can find you and what they can see
Newsfeed and Wall
Applications
First two are the most important
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Who can find you?
Adjust your Search visibility
Adjust Search result content
Decide if you want to be found in a public (Google, Yahoo, Bing) search
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Adjust Profile privacy
Problems are caused by:
Status and Links
Photos Tagged of You
Videos Tagged of You
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Customise Status and Links
Use Customise to include or exclude
Can include or exclude based on lists or name
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Customise albums
Create albums based on content
Choose one of the defaults or,
Include or exclude lists or people with the customise function
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In conclusion
Facebook brings lots of opportunities
But a number of risks
Be proactive with your privacy
Especially with Status, photos and videos
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About Peter Fletcher
peterfletcher.com.au
therealestatemarketingmaven.com
The Real Estate Marketing Maven on Facebook
Twitter.com/peterfletcher
LinkedIn/in/peterfletcher
0419 538 838
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What’s the big deal?
200+ million on Facebook
5th biggest nation on earth
Michael Jackson 9.3m fans
Barack Obama 6.5m fans
Altitude 2000+
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Loyal Fans with Pages
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Fan Pages – an overview
Functions like a personal profile
Wall
Tabs
Reviews, discussions, notes
Applications
Fans
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Similar rules
Add value
Create engaging content
Keep it light
Sell only as a service – like Andy
Respond and engage
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Building fan community
Recommend to your friends
Promote with Facebook ads
Hyper-targeted campaigns
Ask friends to recommend
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First impressions count
Blurb
Info
Post consistently
Create a landing tab
Manage wall and news feed settings
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Creating fan interactions
Upload and tag pics
Create an event
Create and tag a note
Post interesting/entertaining links
Create a discussion
Ask for reviews of your service
Add an application