INTRODUCTION

“HEALTH WITH BENEFITS”

BCG MODELMarke

t Growth

Star ALPINO NESTLE a+ MILKMAID NESLAC EVERYDAY NESCAFE GOLD NESCAFE CAPPUCCINO

? ? ? MILO MILKMAID-creations NESTEA MAGGI SOUP

C a s h C o w MAGGI NODDLE MAGGI SAUCE KIT KAT MUNCH POLO MILKYBAR ÉCLAIR NESCAFE SUNRISE

D o g NESTLE RAITA NESTLE FRUITY YOGURT NESTLE ACTIPLUS PROBIOTIC DAHI BARONE

Relative Market Share

Market studyFINDINGS AND OBSERVATIONS

TASTE/FLAVOR95%

APPEARANCE5%

LIKELINESSPREFERENCE

BOURVITAHORLICKSBOOSTCOMPLAINANY OTHER

BRAND EXTENSION

SNACK BARMILKSHAKE CANSTICKSICECREAM

SEGMENTATION

GEOGRAPHIC

•MUMBAI•DELHI•KOLKATA•CHENNAI

DEMOGRAPHIC

•KIDS•TEENAGERS•FAMILIES•WORKING CLASS

PSYCHOGRAPHIC

•SOCIAL CLASS•LIFE STAGE

BEHAVIOURAL

TARGETING PRODUCT

MILO strong

MILO rich

MILO snack bar

MILO can

TARGET AUDIENCE

Kids aging from 5-19 & all chocolate lovers

Health Conscious , dry fruit & white chocolate lovers irrespective of any age group

Kids, office goers, sportsmenAbove 12

POSITIONINGMILO Strong - “It’s Time for my MILO”

MILO RICH - “Enrich your Day”

MILO Snack Bar – “I Win Pack!!”

MILO Can – “Sip Healthy Sip Tasty”.

4Ps OF MARKETING

PRODUCTWhat are we

selling?

PRICEHow much are

we selling it for?

PROMOTIONHow will we let

people know we are selling

it?

PLACEWhere and how will we

sell it?

PRODUCTS

“It’s Time for my MILO”

Available:200gm500gm1kgRefill pouches

PRODUCTS

“Enrich your Day”

Available:200gm500gm1kgRefill pouches

PRODUCTS

“I Win Pack!!”

Available:Pack of 6- 100gm eachSingle bar

PRODUCTS

“Sip Healthy Sip Tasty”.

Available:220ml can180ml c

FUTURE PROSPECTS

MILO Ice cream MILO Sandwich Cookies

MILO Cereals

PRODUCT NUTRITION

PRODUCT PACKAGING

ACTIGEN-e

8 vitamins + 4 minerals

PROTOMALTVitamin Bvitamin CCalciumGlucose

• Food safety

• Avoids wastage

• Maintains freshness

• Providing meaningful information

•Recycling and dispose

PLACE•Malls,Stations,Theatres, Corporate Canteens, Supermarkets,College Campuses, near Playgrounds,Schools Bus stops Cafe's.Mumbai•Railway Stations, Cafe's, Malls, schools and colleges, Bus stations. Kolkata•Colleges, Malls, Super markets Corporate canteens, bus stops, Cafe's.Delhi•Malls, Super stores, Bus stops, Educational Institutes, Office canteens, Cafe's.Pune•Malls, Railway Stations, Colleges and Institutes Cafe's.Chennai•Malls, Educational Institutes, Office Canteen, Bus stops.Bengaluru•.Railway Stations , Malls , Schools , Cafe's.Ahemdabad

PROMOTION•1 cup or jar free on 1kg Milo strong or rich pack.•Free Hercules cartoon action with Milo strong.•Get offers if you buy 6cans of Milo strong•Provide large pack benefits.•Free Milo sachet with kids comics & magazine or newspaper as samples.•Visit schools and colleges and advertise Milo strong and snack bar( Campaign) • free sampling.•Organizing sports competitions in school. •Free sports gears•Winners of scratch card contest will win sports accessories such as caps, tee’s, and wrist bands.•Marketing the brand by collaborating with cafes like Bru world cafe, cafe coffee day and barista

PRICINGMILO Product

Qty Package Price

MILO Strong

200gm Bottle 95/-**

500gm BottlePouch

185/-**180/-**

1 kg BottlePouch

333/-**318/-**

MILO Rich

200gm BottlePouch

118/-**108/-**

500gm BottlePouch

228/-**218/-**

Rival Product

Qty Package Price

Bournvita 200gm Bottle 90/-

Horlicks 200gm Bottle 90/-

Bournvita 500gm BottlePouch

185/-178/-

Horlicks 500gm BottlePouch

182/-175/-

Bournvita 1 kg BottlePouch

335/-315/-

Horlicks 1 kg BottlePouch

350/-340/-

NO COMPETITION

MILO Product

Qty Package

Price

MILO Rich 1 kg BottlePouch

412/-**404/-**

MILO Can 220ml180ml

Can 28/-**18/-**

MILO Snackbar

100gm Pack of 1

20/-**

Rival Product

Qty Package Price

NO COMPETITION

Amul Kool

220ml180ml

Can 25/-

Snickers 54gm Pack of 1

30/-

**- All our product contain SWISS chocolate. **- Prices subject to change as per company policy.

DISTRIBUTION CHANNEL

ADVERTISING BUDGET DESCRIPTION

RADIO CampaignCost: 9-11lakhs

NEWSPAPERS & MAGAZINECost : 60 lakhs

E-AdvertisingCost: 5-6 lakh

JWT

EXECUTIVE OVERVIEWAt the core of a new product launch pays a fundamental point of tension between how business and market behave.

Although Nestle relies on new product launch to increase customer relationship and boost revenue, market is more likely that not to reject new offerings.

Regardless of how innovative or break through MILO be, to deliver revenue for Nestle, the launch focuses on communicating the product’s and promise and convert buzz into revenue.

In that sense Nestlé’s MILO launch is perhaps the most sensitive step in achieving for the growth.

LAUNCHED BY:SONY MATHEWS- 68

SUDIPTO HIZLI- 70

TANAY SHAH- 73

Rahul Jain-64

Jayesh Porwal -66