relay tv overview.demo.monetization europe (liberty global)
TRANSCRIPT
RelayTV Overview, Monetization, and Technical Points
Prepared for:
LiveRelay Confidential 2 © 2013-2014 RelayTV and/or its affiliates. All rights reserved.
Provides the architecture that allows operators to monetize the phenomenon of SocialTV
Allows viewers to find content based on what their friends are watching at that moment
Friends can join and watch TV together in a Virtual Living Room
Users interact with each other about the content directly on the TV, or from any device
Creates a new depth of Social Media integration with the TV watching experience
Select a video to learn about the different RelayTV features: Social Search & Discovery: Surf by Friends Virtual Living Room Social Features: Virtual Living Room Funimoticons Voice Chat Post to Facebook Live Twitter Feeds
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Relay TV Solution
5
Monetization Solutions
with RelayTV Architecture
6
A banner ad shows
up whenever surfing
on friend’s bar
Advertising on Friends Bar
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• You are watching
comedy channel
• You accept Miquel’s
invitation to watch his
free channel
• His channel
provider pays your
operator for
increase in your
viewership (and
commercial
exposure)
Pay Per Click
Your movie is starting soon. Would you like to invite friends to watch with you? Get Reward Points when they join!
You’ve earned 100 Reward points
You’ve earned 200 Reward points
You’ve earned 400 Reward points
Upsell premium content
Viewers invite
friends to watch and
you upsell Pay-Per-
View or Mini-
Subscription
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Reach New Subscriber with Social Network
HiKari Social TV
User can post TV
activity to
Facebook wall
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Monetization – Group Watch to Group Buy
• Find out how low
you can get after
next person join!
2x $19.95
• Better bargains
offered when you
invite friends to
watch
Your Special
Group Purchase
Price
4x $15.95 • Buy together to get
group discount on
merchandize 3x $17.95
Special Group
Discount Price
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Samsung Galaxy $50 off!!!
Monetization – Group Watch Coupon
Mexico vs Camerún
Example 7:
• Get group discount
for the movie or
premium program
you want to watch,
when you invite
more friends to
watch with you
$50 OFF Samsung Galaxy
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Sponsorship Advertized Gamification
• Advertisers can
better target
groups of viewers
watching a
program together
through creative
commercial
sponsorships
• For ex: Competing
Virtual Living
Room groups who
answer trivia for
prize
• Using voice feature
to choose best
answers
What year did Meryl Streep win her second oscar? A) 1995 B) 1997 C) 1982 D) 2010 E)1999
Sponsored by:
To discuss implementation, other monetization cases, or business
model, please contact us:
Philip Amend BD Project Manager, Europe [email protected] Franz Elizondo VP, Business Development [email protected]
Contact Us
Thank you for your time