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Relevance of business

communication

By:Aabha aggarwalPrachi chaudharyBisma fayaz

Gaurav Saigal

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Communication

Communication is a two way process in whichthere is an exchange and progression of ideas

towards a mutually accepted direction or goal.

It is a process of exchanging information andmeaning between or among individualsthrough a common systems of symbols, signs,and behavior.

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Basic Communication Process

The communication process includes: sender,receiver, m essag e, m edium , feedb ack and

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Business Communication

Studies have found that people spend 70 to 85percent of their work time deliberately communicatingthrough writing, reading, speaking, and listening.

Business communication is neither transmission ofmessage nor message itself. It is mutual exchange ofunderstanding.Communication is the lifeblood of any organization.

The basic function of management cannot beperformed well without effective communication.Business Communication is necessary for making animpact on interpersonal relationships.

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Purpose of business communicatio

To Inform ToPersuade

To ConveyGoodwill

To Establishcredibility

Communication

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Business Communication Helps I

Coordinating

Controlling

IssuingInstruction

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Type Of Business Communication

Oral Written

An oralcommunicationcan be formaland informal.

Written meansof businesscommunication.

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The 7Cs For Effective BusinessCommunication

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1) Clarity :This means that the business message that has to becommunicated should be clear. It should not resolve aroundvague ideas and thoughts.2) Completeness :The message should be complete and fluent. That means thatideas should be expressed in lieu of well connected thoughts in

the form of sentences. It should be framed keeping the audiencein mind.3) Conciseness :The message should be concise i.e it should be short, simple andbrief. Avoid redundant phrases. Brevity is the key to effectivecommunication.4) Consideration :The message should be such that you emphasize on beingempathetic and emphatic both. This means that you should put

yourself in shies of others before commuting a message. Right

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5) Correctness / accuracy:The message should be correct, devoid of any rumors or

biasness and grammatical errors. It should be exact, correctand well timed.6) Concrete :The message should be concrete i.e. it should be crisp and tothe point, further supported by facts and figures in a very easylanguage.7) Courtesy :This implies that both sender and receiver should have goodterms with each other so as to understand each othersthoughts and feelings and respect them.

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Communication Flow In Organizatio

Communicationflow

InternalCommunication

Downwardcommunication

flow

Upwardcommunication

flow

Horizontalcommunication

flow

Externalcommunication

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Downward communication:Communication takes place from upper levels of management tolower levels that exists in an organizational hierarchy. This meansthat all the strategies, policies and procedures that have to befollowed in the organization are communicated to lower levels.Upward communication:Communication takes place from lower to upper levels of the

organizational hierarchy in the form of feedback and performanceappraisals.Lateral/horizontal communication:Communication takes place within the managers or employeesworking in the same level.Example- Marketing manager and production managers as theyare placed on the same designation in their respectivedepartments.Diagonal communication:

Communication takes place within the employees at different

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elevance Of Business CommunicatioCommunication is the key to success of any organization. In

an era where everything is going Global, it is very importantfor all the business houses to communicate very well withits internal and external environment. Internal environment consisting of shareholders,

stockholders, employees, colleagues etc. should be wellnurtured and informed about company policies clearly toreduce ambiguity.External environment consisting of customers etc. should be

communicated well about company policies and procedureswith the help of accurate facts and figures.Humans are an essential asset for any organization andthus human capital these days is given utmost importance.Dynamism id the key to success and it comes along witheffective Business communication.

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