Consulting – strategic, communication, process and technology consultancy;

System Integration – full exploitation of the technology potential combining business consultancy with innovative and high value-added technological solutions;

Application Management – monitoring, management and on-going innovation of technological assets.

_Telco & Media_Banking & Insurance_Manufacturing_Utilities_Healthcare & Government

Based on a network of highly focused companies working on the hype of the technology, Reply translates complex business and technology requirements into state-of-the-art, world-class solutions.

From 1997 (the first complete financial year after its constitution) Reply has achieved important economic-financial results, with constant and significant growth.

The sustained increase in sales, which went from 5.9 million in 1997 to 230.1 million in 2006, has been accompanied by equally important growth in the dimensions of the company, which has gone from a staff of 83 employees in 1997 to over 1900 in December 2006.

In particular, in 2006 Reply reached consolidated sales of 230.1 million (+59.1%), EBITDA was 31.3 million (+49.1%) and EBIT 27.7 million (+47.3%), while the result before taxes was 28.0 million (+48.8%).

Reply [Rey.MI] is listed on the Italian Stock Exchange.

Reply - Living Network

Services Focus On:

Facts & Figures

REPLY C.so Francia, 11010143 Turin - Italytel. +39 011.7711594fax +39 011.7495416www.reply.eumarketing@reply.eu

ReplyReply is a European network of highly focused companies working on the hype of the technology.Reply is specializedin building value added services for Telco and Media companies.www.reply.eu

MR ReplyMR Reply is always connected, enabling users to stay in touch with him everywhere and every time.

Discovery Reply ™ CAPTUREwww.discoveryreply.eu/capture

Discovery Reply ™ CATALOGUEwww.discoveryreply.eu/catalogue

Discovery Reply ™ Media Asset Managementwww.discoveryreply.eu/MAM

Our playlist:

_IM & IM ROBOTS_MOBILE BLOGGING_MEDIA SHARING_WEB SITES ADAPTATION _CONTENT CREATION _MESSAGING

Plus web-mobile cross services:

_UPLOAD WITH A CLICK YOUR VIDEOS OR PHOTOS TO YOUR PREFERRED MEDIA SHARING WEB SERVICE_SHARE YOUR MEDIA_BUILD YOUR MOBILE CONTENTS

MDU: a ready to use set of mobile 2.0 services.

MR Reply: your virtual assistant.

GAIA: a flexible, scalable and economic solution for contents and services distribution on different mobile devices.

DISCOVERY: a comprehensive suite to manage large media catalogues and distribute media contents over the web or digital tv.

GAIA IMAGE TRANSCODERThe image transcoder for mobile applications GIT is an open source module. Please visit: www.gaia-git.sourceforge.net

_Heterogeneous Data Source Integration _Protocol Management _Device Detection_Device Management

01. Lightweight Browsing EditionAllows to develop and execute mobile synchronous services through WAP and XHTML browsers. Thanks to the Browsing Sync Edition features a Mobile Web rich experience can be developed and delivered, offering multimedia content and access to corporate applications as the Web does. Mobile services developed with GAIA can “live” stand alone or can be integrated into mobile operator portals. 02. Advanced EditionThe Advanced Edition has the same features as the Lightweight Browsing Edition plus specific functionalities to interact also with rich client applications (i.e., Java MIDlets, Symbian applications, Windows Mobile applications).

03. Messaging EditionThe Messaging Edition offers all the necessary functionalities to implement mobile asynchronous services, through SMS, MMS and WAP Push notifications. Network operators, MVNOs and content providers can utilize the Messaging Edition to supply users with premium messaging services: GAIA can deliver both push and pull services with a high level throughput. 04. Full Features EditionThe Full Features Edition includes all the available functionalities (Lightweight Browsing Edition, Advanced Edition, Messaging Edition), but its value is greater than the simple sum of the benefits of each single edition: cross channel mobile services developed and delivered, the user can start the service interaction on a channel and seamlessly continue the session on another one.

www.gaiareply.eu

Discovery Reply ™ is a comprehensive suite based on open standards to manage, organize and distribute rich media contents either on digital television or online tv channels.Discovery Reply ™ is designed for digital broadcasters and is adopted by major European players. _Content Selection, Adaptation and Protection.

01. Discovery Video & Audio Galleries Build your own web 2.0 user generated video & audio gallery.Rich in access methods.Rich in publishing methods.

02. CaptureBased on two different modules and dedicated to digitize video and audio contents, Discovery Reply ™ Capture is designed for television and radio broadcasters, production environments and in general for any digital archiving need. The system offers a wide range of format compatibility and configurations, together with connectivity and control flexibility.

03. CatalogueIt extends and complements the content documentation and browsing capability of Discovery Reply ™ Multimedia by means of advanced tools for analytical documentation, linking, aggregation, cataloguing and navigation of very large media archives.

04. Media Asset ManagementAn integrated tool that supports the complex processes of ingest, documentation, cataloguing, editing, processing and management of digital contents and media.

www.discoveryreply.eu

MDUA new innovative mobile tool for audio & video blogging.

MDUPublish, share and store multimedia contents from your mobile device directly into a full mobile album.

MR ReplyMR Reply mixes Instant Messages advantages with typical robot features.

Mobile Direct Upload Solution.A new mobile service that allows users to publish, store and share media contents directly from their mobile devices. MDU is made of connected applications with advanced sharing and uploading functionalities completely based on open standards. A new appending functionality allowsusers to easily build Audio and Video blogs using their mobile devices’ multimedia capabilities.

Users can take photos or make movies with their mobile devices, tagthem and then easily upload their media contents to their preferred web gallery, through an http connection.

Do you want to add mobile capabilities to your web 2.0 service? MDU makes it easy.

MR Reply allows to easily build IM personal assistants, available 24 hours a day directly on users' devices, through easy to configure software robot functionalities.

MR Reply is completely based on standards: _J2SE _IMPS protocol_OMA standard for mobile IM

MR Reply is compatible with all mobiledevices and IM platforms. It allows users to receive personalizedinformations directly over theirmobile device or in the e-mail inbox.

For more information about mobile 2.0 services: web20@reply.eu

Mobile 2.0

MDU MR Reply

Discovery Gaia