report by yusuf

8/7/2019 Report by Yusuf

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EXECUTIVE SUMMARY

This project is carried out to study the investment pattern of the clients of Equity

master as well as other investors in stock market.

The other objectives are studying the investors psyche and segmenting the market.

This is a descriptive type of research and Survey Research method is the basic

research design. The questionnaire was prepared and the 100 clients of Equitymaster

in Mumbai and other 100 investors, who were not subscribers were interviewed for

the purpose of collecting relevant data.

The sample size is based on judgement. We use non-probability convenience

sampling.

Data collection is in two parts. Primary data is collected through questionnaire by

conducting interview. Before commencing with the actual interviews we studied the

Warren Buffets investment style and his strategy and Equitymasters approach

towards long term investment. This helped us in knowing the investment pattern of

long term investors and to gain knowledge to carry out our research.

Also this helped us in achieving our sales target.

Secondary dataiscollected through various sites, books and newspapers.

Findings from the research are that

Investors prefer companies with good management and dont pay much attention to

the stock price. Clients generally invest for long term. Segment for Equitymaster to

concentrate is investors of the age more than 25 years and has monthly income of

Rs.25000 to Rs.50000.

On the basis of these findings, suggestions have been made to improve the services

and increase the client base of Equitymaster.

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QUANTUM INFORMATION SERVICES

TOWARDS A MORE INFORMED FINANCIAL FUTURE

Quantum, with a history of compiling and disseminating financial information inselect Indian circles, recognised the power of the Internet early on. A company

promoted by financial experts, Quantum saw the opportunities the medium of the

internet offered to bring the Indian stock markets to ones fingertips.

For the last decade and more, the company has been contributing towards the growth

of the Indian markets by providing reliable financial analysis in addition to a

comprehensive database. This information was available to domestic and international

investors through The Quantum Stock Market Yearbook.

The company's annual publication, The Quantum Stock Market Yearbook, provided a

detailed research database of the country's economic and financial outlook. The

Yearbook reviewed the performances upto 200 Indian companies, the trends in major

industries, and provided details on the foreign markets.

With the arrival of the Internet and its worldwide access, Quantum decided to put its

bank of financial information online in 1996. Today, with www.equitymaster.com ,

the average Indian investor could base his investment decision on a comprehensive

and relevant database. Widely trusted and vouched for as one of the most reliable

databases on the subject, this information is backed by 10 rich years of experience and

expertise. This site was developed and has evolved as the definitive site on Indian

equities and investments with quality information available in easy to read and easy to

access format.

The company also has a personal finance site for individuals- www.personalfn.com .

Individuals can freely access comprehensive and dependable financial information on

personal financial matters. The site's highly interactive format makes it extremely

user-friendly and appealing.

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http://www.equitymaster.com/http://www.equitymaster.com/http://www.personalfn.com/http://www.personalfn.com/http://www.equitymaster.com/http://www.personalfn.com/


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With these two sites, Quantum Information Services has become a leading provider of

Indian corporate information, online. A detailed review of the two sites tells you just

what it is that keeps the investors coming back to Quantum's sites time and time

again.

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www.equitymaster.com

The investor's best friend

Launched in 1998, this website is a one-stop-source for most extensive research and

information on Indian stocks, foreign exchange markets, India-specific and global

indices, the commodity markets, foreign fund flow, etc. It has grown in recognition

as one of the most reputable and reliable websites on Indian finance and is continually

developing new interactive tools to give visitors more power on the market.

THE LINKS BEHIND THE SUCCESS

The people behind the most reliable and dependable financial sites on India, today are

a team of leading financial and IT professionals, highly respected in their respective

industries for their high levels of commitment and competence. To list, they are:

Ajit Dayal, Co-Founder & Chairman: His reputation as the founder of India's first

equity research company as early as 1990 precedes him everywhere he goes. Ajit has

been a broker, a research analyst (top ranked by Asia Money, Institutional Investor)

and a fund manager during his career. He has also been regularly writing articles on

the stock market, for a long time now.

Riyaz Ladiwala, Co-Founder & Chief Executive Officer: The company's two

products are under his able care. As the product builder, the look, the feel, the

services, the tools, the working and everything else that the sites denote and present is

the result of uncompromising hard work of this net whiz. As the net heats up, Riyaz

looks forward to giving the users more reasons to keep coming back to the Quantum

sites.

Management Committee:

Ajit Dayal Chairman

Riyaz Ladiwala Chief Executive Officer and Director

Murali Krishnan Vice President (Legal & Compliance)Natraj S Analyst

Payal Tahiliani Vice President (Finance & Administration)

Rahul Goel Vice President (Content) & CEO (Personalfn)

Rakesh Bhuvad Asst. Vice President (Software)

Services Rendered By Equitymaster

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Portfolio tracker

This is a program where an investor can keep a track of his stocks. The service also

allows the subscriber to create his mutual fund portfolio and manage it.

The product has many otherfunctional options like: -

Create multiple portfolios with residential status (for tax calculations)

Get daily High / Low email alerts in your mailbox

Activity Report This feature gives you a detailed information of any kind of event in

the company whosestocks are in your portfolio.

Updated every 15 minutes during market hours

The company also provides its users over 10 reports to analyze portfolio composition

and performance.

StockSelect

Earlier it was know as Quantum View. This product was introduced by the company

in the year 2002. Subscribers to StockSelect get weekly recommendation on the basis

of research done by team of research analysts. In stockselect one gets the

recommended buy price and sell price of the stock. The investment time frame is long

term. Each report provides investment rationale, the investment concerns and

financial analysis with projections. The recommendations given are of fundamentally

strong company. Subscriber can avail either for a softcopy that he/she can receive in

his/her mailbox or can get a hard copy through courier.

Research Reports

Research on India's top 100 companies.

Analysis and Buy/Sell price limits.

The Research Report service from Equitymaster is a great way to start investing in the

stock market. The comprehensive reports on India's leading companies offer not just

valuable analysis, but also provide with buy/sell limits for each stock which updated

regularly to help you identify the right stock for your portfolios.

Equitymaster's Research Reports are conclusive. Using their intelligent query module,

one can screen the universe of companies based on growth and price parameters.

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Equitymaster has been promoted by the people behind Quantum - India's first equity

research house who have over the years provided advice to retail and institutional

investors.

General Features

EPS updated on quarterly basis, P/E ratios updated in real time Fundamental

analysis.

Each report provides an Investment Summary, Background, 'Reasons to Buy' and

'Reasons not to Buy'. Our views are independent, unbiased and balanced.

Query the Universe. Screen the universe of companies on multiple parameters. Know

the most underpriced stock in the sector and also the most underpriced stock from thebasket of 100 stocks.

New features

Buy/sell price limits for 1-year, 2-year and 3-year time horizons, depending on the

investment time frame.

Generally, Equitymaster does its business online. Equitymaster regularly keepsseminars and keeps stalls at stock market fair to create awareness. When customer

visits site, he comes to know about different services provided by the company. If he

is interested in the services, he either makes online payment or couriers the cheque.

The company wanted to increase its consumer base by way of personal sales. This

method direct selling could also help the company in certain areas like increasing

communications with the prospective customers and enhancing confidence of the

existing customers.

We had a very good opportunity to work with Equitymaster. It was a very valuable

and helpful experience for us to work as sales representatives. There are many

competitors of Equitymaster in the market. To differentiate Equitymaster provides

unique attributes in their services mentioned above. We had to make people

understand the services attribute and their relative importance. We conveyed the

benefits of services to the customers. We made them believe in our services and

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created a positive attitude towards company. Also we had to solve their queries. At

the end we had to convince them to subscribe to the service and then get the cheque.

We were given target to get subscription worth Rs 60,000 in 45 days and we

outperformed and did business worth Rs 1,00,000.

In this two months, we met around 150 customers. We got a vast experience to read

mind of various people of different cast, religion and culture.

This experience helped us in carrying the following research.

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TITLE

Profiling investors in stock market

OBJECTIVES

To study the investment pattern of the investors in stock market

To study investor psyche

Segmentation of customers demographically

LITERATURE REVIEW

Aggressive Investment Strategy

A method of portfolio management that attempts to achieve maximum return

Aggressive investors place a higher percentage of their assets in equities than in safer

debt securities. This type of investor typically has quite a few years before retirement

and takes risks that most of us wouldn't

Balanced Investment Strategy

A portfolio allocation and management method aimed at balancing risk and return.

A balanced portfolio may combine stocks, bonds, packaged products, and cash

equivalents

Defensive Investment Strategy

A method of portfolio allocation and management aimed at minimizing the risk of

losing principal. Defensive investors place a high percentage of their investable assets

in bonds, cash equivalents, and stocks that are less volatile than average

A defensive strategy typically means a low risk/low return investment portfolio

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Investment Philosophy of Warren Buffett

Warren Edward Buffett. Born August 30, 1930, Omaha. Son of Howard and Leila

Buffett.

Warren Buffet, a multi-billionaire and the second richest man in the world, is the mostsuccessful investor in history. Known as the "Oracle of Omaha," he runs Berkshire

Hathaway Inc., the company through which he has made most of his investments.

How Warren Buffett Did It --

In the world of investing, the name Warren Buffett is synonymous with success and

prosperity. Building from the ground up, Buffett chose wisely and picked his stocks

with care, in turn amassing the huge fortune for which he is now famous. Mary

Buffett, former daughter-in-law of this legendary financial genius and a successful

businesswoman in her own right, has teamed up with noted Buffettologist David

Clark to createBuffettolog

The conservative investment philosophy of Warren Buffett

Warren Buffett is the wealthiest investor of the world and his investment philosophy

is adapted from his masters: Benjamin Graham and Philip Fisher.

About his masters Buffett said:" I am 15% Fisher and 85% Graham.

He defined investment conservative philosophy in a different way by its political

meaning: the resistance in front of change.

For Buffett, conservative action came from "facts and reasoning, and it is different

by conventionality that means human action supported by others opinion. There are

many aspects that have created the conservative investment philosophy and must be

reminded.

1. Creation of a methodology of analysis and selection of companies and its

application day by day.

2. The most important three mistakes - the price we pay the management we join and

the economic future of business.

Another aspect is fundamental analysis of a company, neither of its market price, nor

the attention given to the growing of return on equity.

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But the most important factor that defines the conservative investment philosophy is

the attitude in front of the investment environment that will be designed by the

following examples.

In the late 1960s stock market has grown too much and PER was over 50. Buffett

analyzed stock-market situation and wrote to his shareholders the following words:

"On one point, however, I am clear, I will not abandon a previous approach whose

logic I understand, although I find it difficult to apply. Even though it may means

foregoing large and apparently easy profits, to embrace an approach which I dont

fully understand, have not practiced successfully possibly could lead to substantial

permanent loss of capital.

When somebody asked him why didnt buy MICROSOFT, he said that doesnt

understand business very well and cant predict the future cash - flows on a long -term

basis. He said about knowing the business where you invest and the circle of

competence that: "doesnt matter how big is circle, count how well defined its limits

are!

Another popular attitude of Buffett is about Macroeconomy: we dont spend time

analyzing figures about employment rate, interest rate or exchange rate.

These examples and Buffetts attitude conduct us to three elements that define

investment conservative philosophy:

Understanding of business; Dont enter in a business that you dont

understand, even seems to be simple or complicated for others.

Control: Dont be preoccupied about things that you cant control like interest

rate or exchange rate, and try to buy only those companies that are not hurt by

inflation, try to control the business (control position in shareholders meeting)

and capital allocation because youll influence companys future.

Prediction and Counting: This condition is the result of business

understanding that allows prediction and counting of the future cash-flows and

calculation of fundamental value;

Personalized Investment Style

The investment style must represent you as a personality and competence level. The

example with MICROSOFT is essential for this case. The fact that Buffett

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did not understand the Microsoft business and couldnt predict its cash-flows dont

mean that nobody else cant understand and predict it.

Finally, the conservative philosophy is an attitude and philosophy about investment

action based on facts and reasoning and can be defined by four elements:

understanding, control, prediction -counting and subjectivity.

No one has had Warren Buffet's level of success when it comes to investing in the

stock market. For over 30 years, Warren Buffet has obtained unparalleled results

while sticking to his time-tested approach of investing in solid stocks at attractive

prices.

WARREN BUFFETT HAS PROVEN THAT THE ONLY WAY TO ACHIEVE

LONG-TERM SUCCESS IN THE MARKET IS BY INVESTING AND NOT BY

GAMBLING. NO ONE COULD REALLY ARGUE WITH THAT .

Buffetts Investment Style and Equitymasters approach

_ Strong business fundamentals

_ Buy low, sell high

_ Traits of a good investor

_ Intrinsic value Vs stock price

_ Invest for the long term

_ Circle of Competence

_ Minimize risks

Strong Business Fundamentals: -stable company having strong management team

with certainty of future cash flows

Buy Low, Sell High

Usually Investors get cold feet (i.e.) sell or Herd instinct (i.e.) buy

_ The result is buying high, selling low!

However, Buffett says

_ BUYS LOW, SELLS HIGH

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_ SHORT-TERM MARKET VOLATILITY DOES NOT CONCERN HIM

_ DAY-TO-DAY STOCK QUOTES ARE MEANINGLESS

Traits of a Good Investor

According to Buffet the difference between investors and speculators is attitudes

toward stock pricing. Investors master their emotions, not get caught up in the market

momentum, discipline, patience, flexibility, courage, confidence, decisiveness

Intrinsic Value Vs Stock Price

Some of the Critical Investment Factors are determining the intrinsic value of a

business and paying a fair or bargain price for it

Intrinsic Value is discounted value of cash that can be taken out of a business during

its remaining life

Buffett values a company on the basis of return on beginning shareholders equity,

Change in operating margins, debt levels & capital expenditure needs of the company.

He also considers the Company's cash generating ability

Invest for the Long Term

Buffet says Market is for buying & selling. Short term fluctuations do not bother him.

But in general Investors overreact when the Stock prices are too high or low, which in

no respect reflect true value of company

How ever in long run, price = true value

Circle of Competence

_ Draw a circle only around businesses that one understands, do not bother about

those outside this circle

_ Never invests in businesses which cannot be understood.

Minimize Risks

_ Searches for investments in which risk is eliminated or minimized. Only take risks

where the chances of total loss are low and gains are substantial

_ Minimize risks greatly by concentrating on only a few holdings (opp. of

diversification) invest over long term & in stable companies

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Rule-of-Thumb

_ Think of owning stock as being an owner of the company. Study that

company and its competition thoroughly, when invest in the same for the long haul

(> 5 years),

_ Do not use leverage, and do not be led by the market's moves or by what other

investors do.

Buffetts Success

Buffetts success is not a matter of luck. But for a success like this, one should have a

clear perception, discipline about his stocks. He should treat his stock as a business

and not a mere stock. Same as one invests in a business for long term he should also

hold the stock for long term & must a complete knowledge of management of

company, the stocks hold should not be diversified much (Circle of Competence).

General Soundness of Strategy

a) Looking for bargain companies, with good management

b) Invest for the long term

c) Ignore stock market

d) Holding on to a falling company

e) Buying businesses with .strong histories of profitability and with a dominant

business franchise.

f) Focusing on only a few holdings

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17th may 2004 -The BLACK DAY in Stock Market

Yeh kya Hua

Kab Hua

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Kyun Hua

Lessons from the crash

It is very hard to learn and to change; history should keep on repeating itself as far

as investing behavior of masses is concerned. The nature of equities Equities are

slaves of earnings over long periods and

Equity returns = profit growth + dividends

Over short periods they are fluctuating

In the short term market is like a voting machine but in the long term it is

like a weighing machine

Warren Buffett

The voting machine & the weighing scales(short term volatility & long term returns)

Common investing behavior

Equities are unique assets that investors feel more comfortable buying at higher prices

and selling at lower prices

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Investor psyche - wrong emotion dominates at the wrong time

Investors Psyche - At Work

Till December 1999, all private sector equity funds put together collected roughly

1500 croresDuring the quarter Jan-March, 2000, technology / tech heavy funds mobilised around

5000 crores

This was nothing but a repetition of history. In 1992 UTI Mastergain mopped up 4000

crores and In 1994 Morgan Stanley mobilised 980 crores

More investments at 6000 than at 3000 !

THE NATURE OF EVENTS

Two types of events:

1. That impact sentiment and not profits of companies, e.g. elections, wars,

floods, terrorist attacks, etc (news value)

2. That impact profits are demographics, purchasing power, interest rates,

commodity prices, leverage etc ( profit value)

Impact of events News value events have temporary impact on stock prices

provide opportunity to buy or to sell.

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ZurichIndiaMutual Fund

Thecycleof fear, greed and hope

Fear Greed Hope


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Large fall in the BSE Sensex in recent memory

News events are forgotten very fast Kargil war, Iraq war, Sept 11, fall in

governments ; have temporary impact on prices

Profit events have lasting impact on share prices; though often have less news value.

For those who are still not convinced

In the last 20 years,

weve seen .

Two/ three wars

At least three major financial scandals

Assassination of 2 prime ministers

At least 3 recessionary periods11 different governments and

An unfair share of natural disasters,

Yet GDP has grown by 15.6% p.a. and the Sensex by 19% p.a.

Elections are a routine; some changes are inevitable but no material impact on

growth prospects of economy or corporates

The fall has reduced the actual risk, though perceived risk is high at such times

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Date Sensex % Fall Reasons Date Sensex yr chang

4/4/00 5052.94 7.15 Technology crash 4/4/01 3605 -29%

4/11/01 3458.39 4.26 Tehelka Scandal 4/11/02 3479.6 1%

9/12/01 3150.40 3.73 9/11 WTC attacks 9/12/02 3125.7 -1%

9/14/01 2987.50 5.27 9/11 WTC attacks 9/14/02 3098.9 4%

9/17/01 2830.12 5.27 9/11 WTC attacks 9/17/02 3076 9%

3/31/97 3666.34 8.26 Sitaram Kesri withdraws sup 3/31/98 3896.9 6%

6/10/98 3469.17 4.52 Pokhran nuclear tests 6/10/99 4041.9 17%

6/15/98 3349.85 5.81 Pokhran nuclear tests 6/15/99 3951 18%

4/26/99 3406.59 4.74 Jayalaitha withdraws support 4/26/00 4534 33%


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There are other risks that are more important e,g., global sentiment towards equities

etc

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RESEARCH METHODOLOGY

SAMPLE DESIGN:

Sample Population

Clients of Equitymaster and investors in stock market

Sample Unit

Mumbai

Sampling Method

We used Non-probability Convenience sampling.

SAMPLE SIZE ESTIMATION:

Sample size estimation was based on judgement. Sample size of 200 including 100

clients and 100 investors in stockmarket (non subscribers) was chosen.

RESEARCH DESIGN:A research design is the specification of the methods and procedures for acquiring the

information needed. It is the over all operational pattern or framework of the project

that stipulates what information is to be collected from which sources, by what

procedures.

The type of research design to be used here is:

Descriptive research.

Once the purpose of the research is defined, the research would begin with a

literature review. With the help of literature review, we found different variables that

will help in framing the questionnaire.

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DATA ANALYSIS AND INTERPRETATIONS

The Data collected was then analyzed on the basis of Age & Income as for the

purpose of finding the most attractive segment.

AGE wise Analysis(1) Companies preferred for investment

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(4)Value of your investment in shares

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(7) Reasons for Investment

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(10) Financial web sites visited

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Income Wise Analysis(1) Companies preferred for investment

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(6) Basis of investment

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(9)Reading pattern

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So the segment for Equitymaster to concentrate is investors of the age more than 25

years and having income of Rs25000-50000 per month .

Having defined the group the data was further scrutinized to learn more about

the investing habits of the target group.

ANALYSIS OF THE DATA AFTER DEFINING THE TARGET GROUP

ALONG WITH THE NON SUBCRIBERS

Companies you prefer to invest in?

Subscribers Non Subscribers

Index stock 43.2 40

Large Caps 40.5 35

Mid caps 43.2 40

F & O 8.1 5

Any 27 25

While referring to the response received form the sample for the 1st question it can be

stated that majority of the people are more interested in investing in

Index stock

Large Caps

Mid caps

A very small percentage of the sample is interested in investing in f&o the main

reason being lack of knowledge with regards to the trading process.

You prefer to buy stocks having Market price of

Subscribers Non SubscribersLess than Rs 20 0 0

20-100 16.2 45

100-500 10.8 30

more than 500 2.7 5

Any 72.9 35

When it came to the market value of shares in which the sample would invest it was

clear that stocks having a market value of less than Rs. 20 did not attracted them at

all, they also were not much interested in investing in stocks having a market price of

more than Rs 500.

For how long do you stay invested in a stock?

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< 3 Months 8.1 15

3-12 Months 35.1 15

1-3 Years 27 65

> 3 Years 8.1 5

Day trading 16.2 10Any 13.5 5

In reference to the timeframe of there investment it can be seen that not much of the

investors prefer to stay invested in a stock for not more than 3 years. Also it reveals

that a good number of people prefer day trading in comparison to the other options

available. This phenomenon is mainly due to lack of knowledge in respect to the

benefits one can derive by staying invest for a long time rather than day trading.

(4)What is the value of your investment in shares? (Size of your Portfolio)

Subscribers Non Subscribers< 1 lacs 5.4 30

1-5 lacs 24.3 45

5-10 lacs 21.6 20

>10 lacs 45.9 5

donot disclose 5.4 0

What returns do you expect from your investments in shares, annually?


50% 8.1 0

Donot consider 0 0

It can be seen that a very minute number of investor invest in stock for a return of less

than 10% this can be justified by saying no one would like to take risk for such a

small reward. As when we can see that majority of the sample expect return in

between 10-25% from investment in equityshares.

On what basis do you invest


Fundamental 81 85Technicals 18.9 0

Tips 21.6 60

Others 10.8 15

Considering the basis of investment it is crystal clear that fundamentals of a company

play a major role for decision making to an investor . it can be also seen that the

general public also take in to consideration the tips received from their brokers. This

is mainly because of the trust in the brokers/friends which has been developed due to

past experience.

Why do you invest in Shares?

Subscribers Non SubscribersInvestment 32.4 45

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avenue

Passion 27 15

high returns 64.8 80

Friends 2.7 15

Others 0 0

Higher returns are on the top of the ladder when it comes to reasons for investment inthe markets. We can also look at the trend in the interest rate (Continuously falling)

because of which the people are forced to take the risk. A noticeable percentage of the

sample also consider the same investment option as a good investment avenue

through which they can diversify there risk. Where as a very miniscule percentage of

the subscriber sample invest because of social need in the market but the same is high

in case of the non subscribers.

If Given a sum of Rs.100/- how would you invest it in all of the following


Equity 1965 920

Mutual Fund 410 225

fixed deposit 385 405

Cash 690 325

Others 260 125

For an investor it is very crucial how he bifurcates his funds so as to maximizes

returns but at the same time try and keep the risk factor as low as possible. Thus from

the above distribution it can be seen that the sample uses a 50-50 method of

investment in general.

They are ready to invest 50% of the amount in the stocks so as to maximize profit but

at the same time also investin other options where there is low returns but more ofgurantee.

Which financial magazine/newspaper do you read ?


dalal Street 10.8 20

Capital Market 18.9 15

Business India 13.5 20

Eco times 86.4 85

Business Std 35.1 40

Outlook Money 16.2 10

Business line 10.8 10

Oth 35.1 20

None 5.4 0

In terms of readership Economics Times is the undisputed leader both with the

subscribers & general sample. But we can see that Capital Market, Business India,

Business Standard, Business line can also not be neglected while making decisions in

terms of selecting tools for advertisement as a good amount of the people also read

this papers and magazines.

Which financial websites do you visit? RankingSubscribers Non Subscribers

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eqtm 75.6 30

moneycontrol 51.3 80

myiris 5.4 5

indiainfoline 16.2 15

capitolmktg 27 5

yahoo 0 10Oth 37.8 25

None 16.2 0

In terms of financial web sites visited there is a disparity mainly because subscribers

have paid to equitymaster and will prefer to visit the site more than any other site of

the same nature.

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Observations

People invest in the companies with good management and dont pay much

attention to the stock price.

There is a good enough segment of long term investors. Also day traders and short

term investors play safe game by investing some capital in long term and

minimizing risk.

Short term market volatility does not concern them. Day to day sock quotes

are meaningless for them.

Difference between investors and speculators is attitudes toward stock pricing.

Investors master their emotions and dont get caught up in the market momentum.

A long term investor posses traits like discipline, patience, flexibility, courage,

confidence

Segment for Equitymaster to concentrate is investors of the age more than 25

years and having income of Rs25000-50000 per month.

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RECOMMENDATIONS

Increase Visibility

when the non subscribers were asked about www.equitymaster.com

it can be clearly seen that the visibility was low as compared to

www.moneycontrol.com thus the company should take dinosaur steps to increase it

by advertising in magazines & news papers. The location of the office can also be

used by putting sign boards on the walls of the office facing the road.

BSE and NSE live quotes on the web page ofwww.equitymaster.com

While operating his/her portfolio on www.equitymaster.com a client has to open

other sites like www.yahoo.com to see live quotes. This feature can add lot of value to

the site as the client does not have to log on to any other site for viewing the live

quotes.

Sponsored links

Equitymaster can pay search engines like google to put sponsored link of

Equitymaster for the publicity purpose and to increase the number of hits.

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http://www.equitymaster.com/http://www.equitymaster.com/http://www.equitymaster.com/http://www.yahoo.com/http://www.equitymaster.com/http://www.equitymaster.com/http://www.equitymaster.com/http://www.yahoo.com/


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APPENDIX

Questionnaire

(1) Companies you prefer to invest in?

Index Stocks Large Caps Mid Caps Futures & Options Any

(2) You prefer to buy stocks having Market price of

< Rs 20 Rs 20 -100 Rs 100 - 500 >Rs 500 Any

(3) For how long do you stay invested in a stock?

< 3 months 3-12 months 1-3 Years > 3 Years Day Trading

(4) What is the value of your investment in shares? (Size of your Portfolio)

< 1 lacs 1 lacs to 5 lacs 5 lacs to 10 lacs > 10 lacs

(5) What returns do you expect from your investments in shares, annually?

50%

(6) On what basis do you invest

Fundamentals Technicals Tips Others

(7) Why do you invest in Shares?

A good investment avenue Passion

High Returns Because my friends/ other people invest Other

(8) If Given a sum of Rs.100/- how would you invest it in all of the following

Equity Shares

Mutual Funds

Fixed Deposits

Cash

Others

(9) Which financial magazine/newspaper do you read ? Dalal Street Journal / Flash News

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Capital Markets Business India Economic Times Business Standard Outlook Money

Business LineOthers Please Specify______________________________

(10) Which financial websites do you visit? Ranking

Equitymaster.com Moneycontrol.com Myiris.com Indiainfoline.com Capitalmarkets.com Yahoo.com

Others Please Specify______________________________

(11) How Often do you visit Equitymaster?

Daily Once a Week Rarely

(12) Which Section do you visit on Equitymaster?

Stock Quotes/Mystocks Views on News Todays Market Stock Market Specials Bulletin Board Gainers/losers Outlook Arena Other

(13) Age:

(14) Occupation: ___________________

(15) Organisation ___________________

(16) Designation ___________________

(17) Income

< 20,000 20,000-50,000 50,000+

BIBLIOGRAPHY

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Books and journals

Buffettology Warren Buffett

Business Standard

Websites

www.equitymaster.com

www.bseindia.com

Events

Equitymasters seminar What next?
http://www.equitymaster.com/http://www.bseindia.com/http://www.equitymaster.com/http://www.bseindia.com/

report by yusuf

Documents