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An In Depth Study On The ComparativePositioning Of Major Online Share Brokers
REPORT SUBMITTED IN PARTIAL FULFILLMENTOF REQUIREMENT
FORPOST GRADUATE PROGRAMME IN
MANAGEMENT
BYMOHD TAHIR SALEEM
PGPBMP/MN/R/08/232
UNDER THE GUIDANCE OFProf. SUJATA SAHAISB&M, Kolkata
&Ms. GARIMA PARASRAMKA
Area Sales Manager, EQUITY9831000659
IL&FS InvestsmartSecurities Limited
2,Hare Street, Dalhousie,Kolkata 700 001
11 April 2009 to 28June 2009
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Acknowledgement
I would like express my gratitude to all those who
have given me the possibility to complete this project. I
would like to thank my project guide and mentor Ms.
Garima Parasramka, Area Sales Manager, IL&FS
Investsmart Securities Limited for his guidance, help and
cooperation in the execution of this project.
I would like to thank all the faculty members of ISB&M
KOLKATA specially Prof. Sujata Saha , my mentor and
guide, for her constant support and help. Her thoughtful
assistance and guidance has helped me to grow
professionally and as how to approach the management
problems with creative, innovative and disciplined
thoughts.
I express my sincere gratitude to Prof. Gautam
Ghosh,Director, ISB&M & Prof. Nandita Mishra, HOD for
giving me such a bright opportunity to gain practical
experience in the real time Corporate Environment by
undertaking this Summer Internship Project.
I am also very much grateful to all other employees
of IL&FS Investsmart Securities Limited who have come
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forward with their helping hands whenever any assistance
has been sought.
Regards,
Mohd Tahir Saleem
Introduction
Share market is a market where the shares of the
company are traded. Shares are owned by the person
called shareholder means they hold certain stake in the
company. U can trade in it with the help of broker but
should have very good knowledge of it otherwise u may
loose your money. It is the place for transaction of money
with shares where the person can double, triple and even
quadruple his investment just within a few times. On the
other hand, he can also become insolvent within the time.
The place where one has to play strategically to earn a
good and huge amount of profit.
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The topic An in Depth Study on the Comparative
Positioning of Major Online Share Brokers led us to learn
a lot about the procedures of transactions that takes placeon a regular basis all over the world. The competition that
enables an Online Broking Firm to hold its position among
other competitors through its Brokerage charge, After
Sales Service, Brand Value and many more.
The topic helped me to enrich my knowledgeregarding the Equity market, the different types of trading
techniques. Through the journey of my 2 months Summer
Internship Project, I have talked with several clients who
are trading in the equity market or are thinking for
trading. It was quite a good learning session about how
they tactically counter the challenges in Share Market. I
have also made a survey regarding the preferences ofOnline Trading and Offline Trading which also helped me
to understand the benefits and negatives of both the
stratas of Share Trading.
Objective
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We examine the share investor objectives that affecttheir contribution to stock turnover. We control for
transactions costs and information to determine how
different investment objectives of financial institutions
affect turnover.
We find that although all financial institutions haverelatively low transactions costs and broad access to
information, some institutions holdings is associated
with increased stock turnover while others' reduce
turnover.
We visited clients on behalf our company to find outinterest of that person in Trading. We also found the
minimum requirements that the person is opting from
the company in which he is going to open his DEMAT
A/c.
We have talked with different people who trade inshare market about their investment pattern, about
their preferences in different modes of trading like
Online & Offline Trading.
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Our aim is to create awareness among the people
towards Share Market where they can double, triple or
even quadruple their income in just few minutes. It isplace where one can roll on with his money.
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Company Profile :- IL&FS Investsmart
Securities Limited.
IL&FS Investsmart Limited (IIL) is one of Indiasleading financial services organizations providingindividuals and corporate with customized financialmanagement solutions.
It has over 300 offices all over India having a strong teamconsisting of Relationship Managers, Customer ServiceExecutives, Advisory Managers and Research Analysts,offers efficient execution backed by in-depth research,knowledge and expertise to customers across the country.It believes in Realizing our goals together with theirinstitutional expertise, combined with a thorough
understanding of the financial markets results inappropriate investment solutions for us.
They says, All you need to do is drop in at thenearest branch or call us and well be happy to do therest!
ONLINE TRADING
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The online trading account comes with easy-to-usefeatures like 3 in 1 integrated a/c (Trading + Bank +
Demat) that would make investing simple for thecustomers. Whether he/she is a regular investor or new to
investing, the trading product will go a long wayin assisting the customer to achieve theirdesired financial goals.
Hassle free trading Customized TradingPlatforms
An integrated account thatbrings together your bankaccount with our tradingaccount and ISSL demataccount to allow easy
access and seamlesstransfer of funds andshares.
Three trading platformsthat cater to differentinvesting needs. Platformsfor beginners, long terminvestors and active
traders.
Advisory offerings RelationshipManager for advisorysupport
Backed by sound advisoryservices, our teams can
assist you in makinginvestment decisionssimple.
To help you take aninformed decision every
time.
Flexible pricing plans Other web servicesCompetitive plans based onyour investingrequirements.
Host of other value addedservices that give you abetter investing experience
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Smart TRADE
Smart Trade is an EXE based desktop softwaredesigned for active traders who transact frequently tocapture favorable short-term price movements. Theplatform offers active traders the tools they need to makecritical decisions with confidence.
Smart INVEST
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Smart Invest is a browser-based system designedfor customers who transact occasionally. It is ideal for
investors who believe in the Buy and Hold approachtowards investment in equities.
Smart START
Smart Start is a powerful browser based trading
system for those who are relatively new to onlineinvesting. A unique integrated account, which integratesyour banking, broking, and demat accounts. Acomprehensive trading service, which allows you to investin equities and derivatives.
It provides several Retail facilities to the customers whichincludes,
Mutual Fund Advisory Services
The team of experts across India helps in selectingthe right scheme from over 500 offerings, matching the
needs, goals and risks. In addition to this, they also help
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to monitor MF portfolio constantly, making changesaccording to customers changing needs as per the market
scenario, in order to make the money work. The expertteams of relationship managers interact on a regular basisto discern the changing needs, in tune with the changingenvironment.
Portfolio Management Services (PMS)
Managing ones investments has become nearly afull-time affair that requires considerable time and
expertise. IL&FS Investsmart, offers just the solution thatallows to relax as one put his money to work through theIIL-PMS, a Discretionary Portfolio Management Service.Itoffers a choice of two types of PMS schemes.
IPO Advisory & Distribution Services
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IL&FS Investsmart (IIL) is one of India's leadingcompanies engaged in the activity IPO Advisory and
Distribution. Their pan India reach helps them inmobilizing large number of applications across Indiaduring public offerings, thishas ensured that theyconstantly figure amongst the top ranking performers inthe primary market distribution space. As a part of theironline offering, customers can invest in IPO's not onlythrough their branches but also through their website,which also provides customers with regular on the IPO
scenario.
Insurance Advisory Services
IL&FS Investsmart (IIL) is your one stop shop for allInsurance & Retirement needs. They have also beenrecognized as Best Retail Financial Advisor by CNBC
TV 18 for two years in a row 2005-06 and 2006-07 forboth corporate as well as individuals. Their solutions
include identification, measurement and assessment ofthe risk and handling of the risk, of which insurance is anintegral part. They deal into both life insurance andgeneral insurance products for all insurance companiesacross India.
It also provides several Institutional offerings to thecustomers which includes,
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Investment Banking Services
IL&FS Investsmart (IIL) offers customers extensiverange of Investment Banking Services for equity relatedproducts and instruments. Their team advises people ontransactions like business structuring and capital raisingopportunities based on their corporate needs and state of
capital markets. They have been structuring anddelivering financial solutions geared towards customerneeds. This is implemented through an understanding oftheir business needs and investor preferences.
Institutional Equity Broking Services
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IL&FS Investsmart (IIL) focuses on identifying
undiscovered value stocks to investors. Their Institutional
Equity Business (IEB) is well positioned to offer support fora complete range of investment banking service to
corporate. They offer a wide array of products and
services, specifically aimed at improving market
capitalization of forward looking companies. They work
closely with institutional investors, private equity
investors and corporate. Their research division has a
designated team for each asset class and consists ofqualified professionals who evaluate market trends and
make unbiased and objective reports.
Institutional Debt Broking Services
It includes secondary market broking, primary marketdebt placement & distribution and provident fund advisory
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services. Secondary debt broking is the principle serviceprovided by this division. The clients mainly comprise of
institutional debt players, such as banks, primary dealers,mutual funds, large provident funds and in some casescorporate treasuries. The division empanelled with almostall banks, primary dealers and mutual funds, on whosebehalf it actseither on the buying or selling side. All typesof debt papers are covered, including governmentsecurities, treasury bills, public sector bonds, corporatebonds etc.
NIFTY
4356.15 | -161.65 (-3.58% )
as of June 17,200904:32
SENSEX
14522.84 | -435.07 (-2.91% )
as of June 17,200904:00
Mutual Fund
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Weekly Market Snapshot Round-up of global as wellas domestic market including the mutual fund industry.
Scheme Name Type of scheme
Open
Date
CloseDate
Tata InfrastructureTax Savings Fund
Closeendedequity fund
17-12-2008
16-03-2009
UTI Wealth Builder
Fund Series II
Open
EndedEquityScheme
21-10-
2008
19-11-
2008
Reliance NaturalResources Fund
Openendedequity fund
01-01-2008
30-01-2008
JM Agri & Infra Fund Closeended
equity fund
19-11-2007
18-12-2007
Sundaram BNPParibas EnergyOpportunities Fund
Closeendedequityscheme
12-11-2007
11-12-2007
JP Morgan SmallerCompanies Fund
Openendedequity fund
09-11-2007
30-11-2007
Lotus India AGILEFund Openended
equity fund
25-10-2007 23-11-2007
UTI InfrastructureAdvantantage Fund-Series I
Closeendedequity fund
12-11-2007
19-11-2007
Reliance GoldExchange Traded
Openended
15-10-2007
01-11-2007
http://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReports -
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Fund exchangetraded fund
Birla SunlifeInternational EquityFund
Openendeddiversifiedequity fund
17-09-2007
16-10-2007
Why should one Invest?
Saving V/s Investing
Savings is normally the moneythat is put away for short termperiods and is associated withlow risk and low return.
The after tax returns generatedfrom savings rarely outpaceinflation.
Investing on the other hand is aconscious decision.
Moneys are invested for a
longer duration of time, over 3-5 years.
The returns generated aregenerally higher whencompared to the returns fromsavings.
http://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReportshttp://www.investsmartindia.com/ilfs-webapp/Research/Reports/ResearchAction.do?reqCode=mutualFundReports -
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Why one should choose Investsmart forInvestment in Share Trading?
Customisation Expertise One-stop-shop
Trust Personalised ServiceUnbiased & objective advice
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Extensive Reach
Methodology:
The study essentially exploratory in nature. We prepared
2 types of survey forms-
A) For customers and B) For share broking
companies
Customer survey is based on a field survey having
mainly close ended questions (only a few questions were
open ended). The study is actually qualitative and survey
is focused on understanding the consumers viewpoints
regarding DEMAT accounts and their interest in share
market as well as online trading and equity market.
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Actually, the aim was to know the attitude, psychology
and behavior of respondents for various share trading
companies.
Sample area : Kolkata
Sample size : 150
Segments covered: Customers of Religare, IL & FS
Investsmart, ICICI, and
Random surveying ofcustomers from the premises of
Calcutta Stock Exchange.
Name of the sharebrokingcompanies
Respondents
IL & FS Investsmart 18Relligare 28ICICI 32Motilal Oswal 24Angel Broking 21Others (HDFC
,RELLIANCE MONEY,Indiabulls, KOTAK,UTI)
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Numbers of customers of other firms are expressedhere by pie-chart-
K.S. =Kotak Securities, I.B.= Indiabulls, R.M.=
Relliance Money
Parameters Number of Customers of Share BrokingFirmsIL &FSInvest-smart
ICICI
Relligare
MotilalOswal
AngelBroking
Others
T-otal
Timedurationofonline
0 1yr.
9 12 9 10 7 14 61
1-4yrs
5 11 7 7 6 6 42
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sharetrading
4 7yrs
3 6 7 5 4 5 30
7 &above
1 3 5 2 4 2 17
Preference fortrading
Online 16 21 18 11 9 12 87
Offline 2 11 10 13 12 15 63
TradeFrequency
Daily 4 11 8 7 6 12 48
Weekly
6 8 12 10 9 10 55
Monthly
5 7 5 5 4 3 29
Quarterly
3 4 2 1 2 1 13
Yearly 0 2 1 1 0 1 5EconomicStatus(lakh/annum)
Lessthan 2
2 6 3 3 5 7 26
2- >5 7 11 14 11 8 12 63
5 - >8 8 12 9 8 7 7 51
8 and
above
1 3 2 2 1 1 1
0
To understand more accurately, the present trend of
customers for online, we have expressed it graphically.
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0
5
10
15
20
25
IL & FS ICICI Relligare M.O. A.B. Others
Online
Offline
Name of
share
brokering
firms
Parameters for opting any share
broking firm
Broker
age
charge
Brand
name
Customer
care
Updated
informati
on
IL & FS
Investsmart
0 11 8 7
ICICI Direct 15 20 23 19
Relligare 14 10 11 13
Motilal
Oswal
11 9 14 12
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Angel
Broking
14 12 12 11
Others 12 9 14 16
Data analysis of above chart using Venn Diagram-
1) IL&FS Investsmart:-Customer
-Brand
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Analysis:
We have found in comparison to other 4 majorshare broking firms , number of customers of IL &FS Investsmart is less. Here customers have givenleast number of votes to brokerage charge. Actually
here account opening charge (minimum 950/-) andbrokerage charge is much higher than other firms.
Brand name is a key factor for customers as HSBCacquires 93.87% share of it. Next to brand namecustomer care and updated information are theother 2 key factors.
(11
)
(11)
(9)
(9)
(7)
33
22
001
2211
110
1
2
2
11
2
-Updated
Information
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2) ICICI Direct
In our survey, we have found majority of customersare from ICICI Direct (32). Customer prefer it for
each of the 4 key factors- Brokerage charge, brand
name, customer care and updated information. 4
customers prefer it for brand name, customer care
and updated information. 3 customers are opting
(23
)
(11)
(22
)
(19
)
(15
)
11
33
22
55
22
11
220
44
22
3
11 66
-Customer
-Brand
-Updated
Informatio
-
Brokerage
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for it because of brokerage charge ( Rs.750/-),
brand name and customer care and another 3
customers prefer it for updated information,
brokerage charge and customer care. So, we can
say on an average all factors are equally
important.
3) Relligare
Analysis:
We have found that most of the Religare customers are
preferring it for its brokerage charge, because it is
(10)
(11)
(11)
(13)
(14)
11
11
11
1
1
1
1
22
00
003
33
22
2
33 22
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comparatively lower than the other share broking firms.
Here minimum account opening charge is Rs. 299/-. Out
of 28 customers, we got a statistics of 17 customers whoare opting for Religare for its brokerage charge, brand
name and updated information. Religare started its
operation since1998 in India, and in the last 10 years it
has achieved a good brand image, and trust from the
customers side.
That is the reason behind its large number of customersbase, just next to ICICI Direct (according to our survey). In
addition to it, Religare also provides their online and
offline customers about current information of share
market by sending e-mails and phone calls respectively.
Customer care section is also good . It provides customers
4 to 10 times exposure in accordance to their trade.
4) Motilal Oswal
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Analysis:
Motilal Oswal is operating in the market since 1987, but,
its expansion in market is comparatively slower in
comparison to other 4 mentioned broking firms.
Customers are going for it basically because they have
faith in this firm for its long time existence in the market.
It was found during our survey that its customers aremainly aged people. Customers are going for it basically
because they have faith in this firm for its long time
existence in the market. But, fresh investors are not
interested to that levet to open their account here.
Customers are opting for it mainly for its customer care
service. We see in the above diagram that out of 24, 14
(9)
(11)
(14)
(12)
(11)
22
22
00
00
22
00
113
44
22
5
11 22
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customers prefer it for customer care services. 5
customers prefer it for customer care, updated
information and brokerage charge. Here, customers whoare opting for the EXE version have to pay Rs.1500/- and
who are opting for Web version have to pay Rs. 500/- and
the existing customers are preferring it for this moderate
account opening charge.
5) Angel Broking
Analysis:
Customers prefer Angel Broking for its customer
brokerage charge and customer care services. Out of
21, 14 customers are preferring it for its moderate
(12)(11)
(12)
(11)
(14)
11
11
00
22
22
00
112
11
33
3
22 33
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brokerage charge (0.50% for intraday and 0.2% for
delivery brokerage) and 12 customers are preferring it
for customer care services. 3 customers are opting for itfor brand name, customer care and brokerage charge
and another 3 customers prefer it for updated
information, brokerage charge and customer care
services. So, we can say that brokerage charge and the
customer care are the key factors for the customers.
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Parame
ters/Co
mpany
s
IL&FS
Invest
smart
Ange
l
Broki
ng
ICICI
Dire
ct
Relig
are
India
Bulls
Motilal
Oswal
Online
Trading
Facility
Yes Yes Yes Yes Yes Yes
Offline
Trading
Facility
Yes Yes No Yes Yes Yes
Minimu
m
accountopening
charge
Rs.950
for
nonHSBS
custo
mers
&
Rs.650
for
HSBCcusto
mers
Rs.
1400
onetime
+
Rs.33
1 as
accou
nt
maintenan
ce
charg
e.
Rs.
750
onetime
&
non
refun
dabl
e.
Rs.
299
andmini
mum
marg
in of
Rs.
5000
isrequi
red
Rs.12
00
onetime
Rs.
415
onetime,
annual
mainte
nance
charge
of Rs.
326.
Validity
of
Account
1 year lifeti
me
lifeti
me
lifeti
me
lifeti
me
lifetim
e
Exposur
e for
Trading
5
times
4
times
4
time
s
20
time
s for
intra
day
4-5
times
5
times
for
intrad
ay
Present
market
share
30% 45% 50% 58% 65% 33%
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Angel Broking's tryst with excellence in customerrelations began in 1987. Today, Angel has emerged asone of the most respected Stock-Broking and WealthManagement Companies in India. With its unique retail-focused stock trading business model, Angel is committedto providing Real Value for Money to all its clients.
The Angel Group is a member of the Bombay Stock Exchange (BSE), NationalStock Exchange (NSE) and the two leading Commodity Exchanges in the country:NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL.
Business : Equity Trading Commodities
Portfolio ManagementServices Mutual Funds Life
Insurance Personal Loans IPO Depository Services
Investment Advisory
Presence :
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Nation-wide network of 21
Regional Hubs Presence in 124 cities Over 6810 Sub-Brokers &
Business Associates
More than 5.9 lakh Clients
Angel Group : Angel Broking Ltd. Angel Capital & Debt
Market Ltd. Angel Commodities
Broking Ltd.
Angel Securities Ltd.
Motto :To have complete harmonybetween quality-in-processand continuous improvementto deliver exceptional servicethat will delight our Customersand Clients.
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CRM Policy : Customer is King
A Customer is the mostImportant Visitor on ourpremises. He is notdependent on us, but we aredependent on him. He is notan interruption in our work.He is the purpose of it. He isnot an outsider in our
business. He is part of it. Weare not doing him a favour byserving him. He is doing us afavour by giving us anopportunity to do so.
- Mahatma Gandhi
Business Philosophy : Ethical practices &
transparency in all ourdealings
Customers interest aboveour own
Always deliver what wepromise
Effective cost management
Quality Assurance Policy :We are committed toproviding world-classproducts and services whichexceed the expectations ofour customers, achieved by
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teamwork and a process ofcontinuous improvement.
Angel Group has emerged as one of the top 3 retailbroking houses in India. Incorporated in 1987, it hasmemberships on BSE, NSE and the two leadingcommodity exchanges in India i.e. NCDEX & MCX. Angel isalso registered as a depository participant with CDSL.
Angel's retail stock broking house offering a gamut ofretail centric services.
E-broking Investment Advisory Portfolio Management Services Wealth Management Services Commodities Trading
Trade In : BSE and NSE
Trading Platforms:
Angel Trade provides 4 trading platforms, 2 are browserbased & 2 are application based.
1. Angel investor
It is a browser based trading platform. The rates are
updated on clicking the refresh button. This facilityensures it is not blocked by firewall. Thus it is usefulfor investor who needs to access information fromplaces where firewall blocks such data.
2. Angel Trade
It is a browser based trading platform. The rates are
updated automatically. This platform is useful for
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investors & traders to access market from differentterminals.
3. Angel Diet
It is an application based trading platform whererates are updated automatically. All segments areavailable on a single screen. This is ideal platform forthe daily traders.
4. Angel Anywhere
It is an application based trading platform whererates are updated automatically. This is ideal forinvestors & traders who are inclined towards tradingbased on charts & technical tools.
Brokerage and fees:
1. Account opening fees:Stock trading account - Rs 575/-Demat account - Rs 200/-Commodity trading - Rs 625/-
2. Brokerage:For trade up to the range of Rs 1 - 3 Crore:Cash Based: 0.50%Day trading: 0.05%
Derivatives: 0.05%
For trade more than Rs 3 Crore, brokerage is about0.03%.
Advantages of Angel Trade
1. User friendly browser-based / application basedonline trading platform.
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2. The auto square off time is at 3:15 and an investorcan buy up to 4 times the value in his account.
3. Trading account can be linked with popular privatebanks like HDFC Bank, ICICI Bank, UTI bank etc.
4. Trading is available in both BSE and NSE.
Disadvantages of Angel Trade
1. Online money transfer from trading accountto bank account is not available:
Trading account can be linked with popular privatebanks like HDFC Bank, ICICI Bank, UTI bank etc. Atrader can transfer money from his bank to thetrading account online. But the reverse transactionsare not yet available online.
This means money, a trader gets after selling shares
doesnt get credited in his bank account directly. Thetrader has to call Angel Trade and request for thedeposit. This takes couple of working days.
This way angel trade is kind of behind with ICICIDirectwhere 3 accounts (Bank account, trading account anddemat account) are connected so seamlessly that nomanual interfere requires. In ICICIDirect, a trader gets
the money back into his ICICI Bank account as soonas the trader settle down.
Useful links about Angel Trade
1. Website: http://www.angeltrade.com 2.Website: http://www.angelmf.com
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1. Do you provide online Share trading facility?Yes, we do provide online facility. We also provide
offline facility and we strongly recommend that if you area beginner, than go for offline, after which only go foronline.
2. What is your minimum a/c opening charge?In total you have to pay Rs 5731. Rs 731 is for the a/c
opening charge and Rs 5000 is for youre a/c by which youcan start trading.
3. What is the validity of an a/c?We dont have any definite validity as long as our
customers want to trade can and terminate the tradewhen they want to.
4. What is the max trading exposure?5 to 6 times for intraday.
5. What is your Brokerage structure?
As we know, usually in trading we have intraday anddelivery. So in Angel, we charge 3 paise for intraday +4paise as tax. And as for delivery, we charge 30
paise + 7 paise as tax.
6. After a year of trading with a particular a/c,what will be the a/c renewal charge for the
next year?There is no such charge for renewal. But we do have
annual maintenance charge for which the customer has topay Rs 300 annually+ Rs 31 as service tax.
7. Who are your target customers?
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We dont have any target customers. It is open to anyone who wants to trade as long as they give us the
required documents for opening an a/c.8. How many branches of your company are
there in kolkata?We have three branches.
9. What type of security do you provide to yourcustomers?
We have many experts in our firm who are alwayswilling to guide the Customers to take right decision whiletrading or investing.
10.Who are your competitors?ICICI securities, HDFC securities, Motilal Oswal etc.
11. What is your strategy to survive in thisrecession market?
In this period of recession, our main priority is toretain the customer by
providing quality service to the customers. For this wehave, Relationship
Manager for every customer.
12. Say in a few words why customer will cometo you?
Because we have the following advantages;
1. High reputation.
2. Have high research analyst who provides excellentservice to the customers.
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3. Most importantly, we have four trading platform-Angel Investor, Angel Trade (web-based)Angel Diet
and Anywhere(software-based) all of which are givenfree of costs.
Type of Account Religare is a diversified financialservices group of India offering a multitude of investmentoptions.
The diverse bouquet of financial services whichReligare offers can be broadly clubbed across three keyverticals - Retail, Institutional and Wealth spectrums. Theservices extend from asset management, Life Insurance,
wealth management to equity broking, commodity
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broking, investment banking, lending services, privateequity and venture capital. Religare has also ventured
into the alternative investments sphere through its holisticarts initiative and Film fund. With a view to expand,diversify and introduce offerings benchmarked againstglobal best practices, Religare operates in the lifeinsurance space under 'Aegon Religare Life InsuranceCompany Limited and wealth management under thebrand name 'Religare Macquarie Private Wealth'.
Religare has a pan India presence, 1837* locationsacross 498* cities and towns. It also currently operatesfrom nine international locations following its acquisitionof London's brokerage & investment firm, Hichens,Harrison & Co. plc. (Now Religare Hichens, Harrison Plc).
The vision is to build Religare as a globally trustedbrand in the financial services domain and present it asthe 'Investment Gateway of India'. All employees of thegroup guided by an experienced and professionalmanagement team are committed to providing financialcare, backed by the core values of diligence, innovation,ambition and passion.
Vision- To build Religare as a globally trusted brand in
the financial services domain and present it as theInvestment Gateway of India'.
Mission-Providing completefinancial care driven by thecore values of diligence and transparency.
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Brand Essence - Core brand essence is Diligence andReligare is driven by ethical and dynamic processes for
wealth creation.
Brand Identity
Name
Religare is a Latin word that translates as 'to bindtogether'. This name has been chosen to reflect theintegrated nature of the financial services the companyoffers.
Symbol
The Religare name is paired with the symbol of afour-leaf clover. Traditionally, it is considered good fortuneto find a four-leaf clover as there is only one four-leafclover for every 10,000 three-leaf clovers found.
For us, each leaf of the clover has a special meaning.It is a symbol of Hope. Trust. Care. Good Fortune.
For the world, it is the symbol of Religare.
The first leaf of the clover represents Hope. Theaspirations to succeed. The dream of becoming. Of
new possibilities. It is the beginning of every step andthe foundation on which a person reaches for thestars.
The second leaf of the clover represents Trust. Theability to place ones own faith in another. To have arelationship as partners in a team. To accomplish agiven goal with the balance that brings satisfaction toall, not in the binding, but in the bond that is built.
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The third leaf of the clover represents Care. Thesecret ingredient that is the cement in every
relationship. The truth of feeling that underlinessincerity and the triumph of diligence in everyaspect. From it springs true warmth of service andthe ability to adapt to evolving environments withconsideration to all.
The fourth and final leaf of the clover representsGood Fortune. Signifying that rare ability to meld
opportunity and planning with circumstance togenerate those often looked for remunerativemoments of success.
Hope. Trust. Care. Good Fortune. All elementsperfectly combine in the emblematic and rare, four-leaf clover to visually symbolize the values that bindtogether and form the core of the Religare vision.
1. R-ACE (Basic)
It's the basic online trading account provided byReligare. Investor can trade and access their accountinformation online and over the phone as well. Thisaccount comes with a browser based online tradingplatform and no additional software installation needed.
This account also provides Lifetime free DP account withno annual maintenance charges.
2. R-ACE Lite (Advanced)
It's the advanced account option for the investor withReligare. This trading account provides the entire featureof R-ACE (Basic) account. In addition it also provides real-
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time streaming stock quotes and alerts. This tradingplatform is also browser based and no software
installation is needed.
2. R-ACE Pro (Professional)
As the name indicates this account is for high volumetraders. Along with the features from above 2 accounts,this account also comes with a Trading Terminal, softwarewhich needs to install on your computer. This terminaldirectly connects the investor to stock market and havingall industry standard Treading terminal features includingtechnical charting (intra-day and EOD), multiple watch list,advanced hot-key functions for faster trading, derivativechains, futures & options calculator. As in basic andadvance account, trading is available online through
internet and offline though phone.
Brokerage and Account opening fees:Religare offers three kinds of accounts as above.
Below are detail about fees and activation charges foreach account:
1. R-ACEAccount activation charges Rs.299/-.Minimum margin of Rs.5000/- required.
2. R-ACE LiteAccount activation charges Rs.499/-.Minimum margin of Rs.5000/- required.
3. R-ACE ProAccount activation charges Rs.999/-.Minimum margin of Rs.10,000/- required.
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4. All the account comes with free annual maintenancecharge.
5. All account comes with free DP account.
6. Brokerage at ReligareOn the basis of volume and frequency of trading,Religare provide different options for brokerages. Onthe broader way they divided into three categories:
o Classic AccountIntraday brokerage varies from 0.3% to 0.5%.Delivery brokerage varies from 0.30% to 0.50%.Derivatives brokerage varies from 0.3% to 0.5%.
o Freedom AccountIn this payment scheme, investor has to pay a fixamount in advance for Monthly (Rs 500/-),Quarterly (Rs.1400), Half-yearly (Rs 2500) orAnnual Subscription (Rs 4000). This one timepayment enable account holder to trade for Rs.3,00,000 intraday & derivative trading and Rs.40,000 of delivery based trading for zerobrokerage.
o Trump AccountTrump account has two payment options, TrumpPlus and Trump Super plan:1. Trump Plus has annual subscription fees of Rs2,500, Brokerage on Delivery Trades of 0.25%and Brokerage on Intraday Trades & F&O Tradesof 0.025%.2. Trump Super has annual subscription fees ofRs. 15,000, Brokerage on Delivery Trades of0.15% and Brokerage on Intraday Trades & F&O
Trades of 0.015%.
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Advantages of Religare
1. Religare gives interest on unutilized cash wheninvestor is waiting to make next trade or onlineinvestment.
2. Religare Allow their investor to trade without havingto worry about cash margin. Investor can getexposure (on cash segment) as high as 20 times forintraday trades.
3. They provide intraday reports and historical charting.4. Lifetime free DP account.5. Varity of fee structure to fulfill need of different type
of investors.
Useful links about Religare / Contact Religare at:
1. Website: www.religareonline.com
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ICICIDirect (or ICICIDirect.com) is stock tradingcompany of ICICI Bank. Along with stock trading andtrading in derivatives in BSE and NSE, it also providesfacility to invest in IPOs, Mutual Funds and Bonds. Tradingis available in BSE and NSE.
Trade In: BSE and NSE
Type of Account
ICICIDirect offers 3 different online trading platforms to itscustomers:
1. Share Trading Account
Share Trading Account by ICICIDirect is primarily forbuying and selling of stocks in BSE and NSE.
This account allows Cash Trading, Margin Trading,MarginPLUS Trading, Spot Trading, Buy Today Sell
Tomorrow and Call and Trade on phone.ICICIDirect.comwebsite is the primary trading platform for this tradingaccount. They also provide installable application
terminal based application for high volume trader.
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2. Wise Investment Account
Along with stock trading and IPO investing in BSE andNSE, Wise Investment account also provide options toinvest in Mutual Funds and Bonds online.Online Mutualfunds investment allows investor to invest on-line inaround 19 Mutual Fund companies. ICICI Direct offersvarious options while investing in Mutual Funds likePurchase Mutual Fund, Redemption and switch betweendifferent schemes, Systematic Investment plans,
Systematic withdrawal plan and transferring existingMutual Funds in to electronic mode. This account alsoprovides facility to invest in Government of IndiaBonds and ICICI Bank Tax SavingBonds.ICICIDirect.com website is the primary tool toinvest in Mutual Funds, IPOs, Bonds and stock trading.
3. Active Trader Account
Active Trader account gives more personalizedinvestment options to the investors. It allows investor touse online and offline stock trading. It also provides withindependent market expertise and support through adedicated Relationship Manager from ICICI.Active
Trader also provides commodity trading.
Brokerage and fees
1. Account opening fees : Rs 750/- (One time non-refundable)
2. Brokerage : ICICIDirect.com brokerage varies onvolume of trade and inclusive of demat transactioncharges, service taxes and courier charges for contract
notes. It ranges from 0.1% to 0.15% for margin trades,
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0.2% to 0.425% for squared off trades and 0.4% to0.85% on delivery based trades.
Advantages of ICICIDirect
1. 3-in-1 account integrates your banking, broking anddemat accounts. All accounts are from ICICI and verywell integrated. This feature makes ICICI the mostinteresting player in online trading facility. There isabsolutely no manual interfere require. This is truly
online trading environment.2. Unlike most of the online trading companies in Indiawhich require transferring money to the broker's pool ortowards deposits, at ICICIDirect you can manage yourown demat and bank accounts through ICICIdirect.com.Money from selling stock is available in ICICI bankaccount as soon as the ICICIDirect receive it.3. Investment online in IPOs, Mutual Funds, GOI Bonds,
and Postal Savings Schemes all from one website.General Insurance is also available from ICICI Lombard.
4. Trading is available in both BSE and NSE.
Disadvantages of ICICIDirect
1. Getting access to ICICIDirect.com website duringmarket session can be frustrating.
2. ICICIDirect brokerage is high and not negotiable.3. Not all stocks are available under Margin Plus.
Useful links about ICICIDirect
Website: http://www.ICICIDirect.com
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Variable Brokerage Structure (Cash and BTST)
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Brokerage On Trades Done In Cash Segment
Total EligibleTurnover
Brokerage
SecondLeg Of Trades
EffectiveBrokerage on IntradaySquareoff
Above Rs. 5Crores
0.25% Nil 0.125%
Rs.2 Crores to5 Crores
0.30% Nil 0.15%
Rs. 1 Crores toRs 2 Crores
0.35% Nil 0.175%
Rs. 50 Lakhs toRs. 1 Crores
0.45% Nil 0.225%
Rs. 25 Lakhs toRs. 50 Lakhs
0.55% Nil 0.275%
Rs. 10 Lakhs
to Rs. 25Lakhs
0.70% Nil 0.35%
Less Than 10Lakhs
0.75% Nil 0.375%
Service Tax (ST), Securities Transaction Tax(STT), Transaction Charges and Stamp Duty will becharge additionally.
Transaction Charges will be charged @ 0.0035%for NSE and 0.0034% for BSE on turnover.
Stamp Duty will be charged at 0.01% on deliverytrades and 0.002% on non delivery trades.
Second leg of intra day square off transactionin cash will not be charged any brokerage.
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SPOT: The brokerage charged on trades done in Spot
segment remains unchanged. i.e. 1%(Irrespective ofthe amount)
rage Stru
cture
Margin & Margin Plus
Total Eligible Turnover Brokerage(%)
Above Rs. 20 Crores 0.03
Rs.10 Crores to 20 Crores 0.035
Rs. 5 Crores to Rs. 10 Crores 0.04
Less Than Rs. 5 Crores 0.05
Futures
TotalEligibleTurnover
permonth
Brokerage(%)
Brokerage onSecondleg of Intradaysquare
off (perlot)
AboveRs. 20Crores
0.03 Rs.15/-
Rs.10Crores
0.035 Rs.15/-
Options
TotalEligiblePremium
Valuepermonth
Flatbrokerageper
contractlot(Rs.)
Brokerage onSecond legofIntrad
aysquareoff(perlot)
AboveRs. 20 lacs
65 Rs.15/-
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toRs.20
CroresRs.5Crores toRs.10Crores
0.04 Rs.15/-
LessThan
Rs.5Crores
0.05 Rs.15/-
Rs.10Lacs -
Rs. 20lacs
70 Rs.15/-
Rs.5 lacs- Rs.10lacs
75 Rs.15/-
Rs.2 lacsto Rs.5
lacs
85 Rs.15/-
Lessthan Rs.2 Lac
95 Rs.15/-
Service Tax (ST) and Security Transaction Tax (STT)will be charged additional to the above. If you buy and sell the same contract on the same
trading day, the second leg will be charged flat Rs.15/-per lot. Transaction charges for future @ 0.002% on turnoverand for option @0.05% on premium will be charged. SEBI Turnover Charges for future @ 0.0002% onturnover and for option @0.0002% on premium will becharged. Stamp Duty for future @ 0.002% on turnover and for
option @0.002% on premium will be charged.
Commodity
Total EligibleTurnover permonth
Brokerage (%)
*EffectiveBrokerage OnIntra DaySquare Off (%)
Above Rs. 20 Crores 0.030 0.015
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Rs.10 Crores to Rs.20 Crores
0.035 0.0175
Rs. 5 Crores to Rs.10 Crores
0.040 0.020
Rs. 2 Crores to Rs. 5Crores
0.050 0.025
Rs. 0.5 Crore to Rs.2 Crores
0.075 0.0375
Less Than Rs. 0.5
Crore0.100 0.050
Service Tax (ST) (12%) and Education Cess (3%of ST) will be charged additional to the above.* Subject to the brokerage calculation mentioned below:-Calculation of intra-day brokerageZero brokerage will be charged on sell side if the squareoff is same or else on the minimum quantity traded.
Example is given below
Commodity Buy SellZeroBrokerage
Gold 1 kg 1 kg
On Sell
side
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India bulls Group is one of the top business houses inthe country with business interests in Real Estate,Infrastructure, Financial Services, Retail, Multiplex andPower sectors. India bulls Group companies are listed inIndian and overseas financial markets. The Net worth ofthe Group exceeds USD 2 billion. India bulls has beenconferred the status of a Business Super brand by The
Brand Council, Super brands India.
India bulls Financial Services is an integratedfinancial services powerhouse providing ConsumerFinance, Housing Finance, Commercial Loans, LifeInsurance, Asset Management and Advisory services.India bulls Financial Services Ltd is amongst 68 companiesconstituting MSCI - Morgan Stanley India Index. India bulls
Financial is also part of CLSAs model portfolio of 30 BestCompanies in Asia. India bulls Financial Services signed a
joint venture agreement with Sogecap, the insurance armof Societ Generale (SocGen) for its upcoming lifeinsurance venture. India bulls Financial Services inpartnership with MMTC Limited, the largest commoditytrading company in India, is setting up Indias 4th Multi-Commodities Exchange.
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India bulls Real Estate Limited is Indias third largest
property company with development projects spread
across residential projects, commercial offices, hotels,malls, and Special Economic Zones (SEZs) infrastructure
development. India bulls Real Estate partnered with
Farallon Capital Management LLC of USA to bring the first
FDI into real estate. India bulls Real Estate is transforming
14 million sqft in 16 cities into premium quality, high-end
commercial, residential and retail spaces. India bulls Real
Estate has diversified significantly in the followingbusiness verticals within the real estate space: Real
Estate Development, Project Advisory & Facilities
Management: Residential, Commercial (Office and Malls)
and SEZ Development. Power: Thermal and Hydro Power
Generation.
Products :
India bulls Securities Limited (ISL) is the pioneer inRetail Broking Industry having a pan India presence andproviding services to a customer base exceeding half amillion. ISL is in the business of providing securitiesbroking and advisory services and is a corporatemember of capital market, wholesale debt market andderivative segment of NSE and of the capital market andderivative segment of BSE. ISL is the first and only
brokerage house to be assigned the highest rating BQ-
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1byCRISIL.The company through various types ofbrokerage accounts provides product and services
related to purchase and sale of securities listed in NSEand BSE. It also provides depository services, equityresearch services, mutual fund, IPO distribution to itsclients. The company provides these services throughon-line and off-line distribution channel.
Power India bulls
PowerIndiabulls(PIB) is anonlinetrading
platformwhichbringsyou thepowerof abroker
sterminal onyourdesktop.
India bulls Signature
http://indiabulls.com/securities/services/power-indiabulls.htmhttp://indiabulls.com/securities/services/indaibulls-signature-account.htmhttp://indiabulls.com/securities/services/power-indiabulls.htmhttp://indiabulls.com/securities/services/power-indiabulls.htmhttp://indiabulls.com/securities/services/indaibulls-signature-account.htm -
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Account
India bullsSignatureaccount providesyou the platformto trade in Equityand Derivatives
Depository Services
India bulls is adepositoryparticipant withthe NationalSecuritiesDepository
Limited andCentralDepositoryServices (India)Limited.
NRI Trading
Non-ResidentIndians (NRIs)can also enjoythe state of theart Online tradingPlatforms of India
bulls to trade inIndian CapitalMarkets.
IPO Online
You can quicklyand seamlesslyapply to thelatest publicofferings with justa few clicks.
India bulls Equity
Analysis
India bulls EquityAnalysiscomplements itsequity brokingand advisoryservices with
http://indiabulls.com/securities/services/indaibulls-signature-account.htmhttp://indiabulls.com/securities/services/indiabulls-depository-services.htmhttp://indiabulls.com/securities/services/nri.htmhttp://indiabulls.com/securities/services/indaibulls-IPO-online.htmhttp://indiabulls.com/securities/services/indiabulls-equity-analysis.htmhttp://indiabulls.com/securities/services/indiabulls-equity-analysis.htmhttp://indiabulls.com/securities/services/indiabulls-equity-analysis.htmhttp://indiabulls.com/securities/services/indaibulls-IPO-online.htmhttp://indiabulls.com/securities/services/nri.htmhttp://indiabulls.com/securities/services/indiabulls-depository-services.htmhttp://indiabulls.com/securities/services/indaibulls-signature-account.htmhttp://indiabulls.com/securities/services/indaibulls-signature-account.htmhttp://indiabulls.com/securities/services/indiabulls-depository-services.htmhttp://indiabulls.com/securities/services/nri.htmhttp://indiabulls.com/securities/services/indaibulls-IPO-online.htmhttp://indiabulls.com/securities/services/indiabulls-equity-analysis.htmhttp://indiabulls.com/securities/services/indiabulls-equity-analysis.htm -
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Currency Derivatives
India bulls offerstrading in theCurrencyDerivativesSegmentin National StockExchange.
high qualitycomprehensive
report which canbe accessedonline.
India bulls is India's leading Financial Services and RealEstate Company having presence over 414 locations inmore than 124 cities. Indiabulls Financial Services Ltd islisted on the National Stock Exchange, Bombay Stock
Exchange, Luxembourg Stock Exchange and London StockExchange.Type of Account
1. India bulls Equity Trading Account
India bulls Equity Trading Account is standard Onlinetrading account from India bulls and along with onlinetrading it also provides priority telephone access that
gives you direct access to your Relationship Manager andfull access to 'India bulls Equity Analysis'.
Application Trading Terminal (Need Installation)
1. Power India bulls
Power India bulls trading terminal is the most
advanced new generation trading platform with great
http://indiabulls.com/securities/services/currency_derivatives.htmhttp://indiabulls.com/securities/services/currency_derivatives.htmhttp://indiabulls.com/securities/services/currency_derivatives.htm -
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speed. This trading terminal is built in JAVA.Power India bulls is extremely reach in features including
Live Streaming Quotes, Fast Order Entry and execution,Tic by Tic Live Charts, Technical Analysis, Live News andAlerts, Extensive Reports for Real-time Accounting.
Brokerage and fees :
1. Account opening fees :
1200/- (One time non-refundable) as below:
250/- Equity Trading Account opening charge200/- Demat Account opening charge750/- Software changes
Advantages of India bulls Equity TradingAccount
1. Brokerage is less compare to other online trading
companies.2. Provide trading terminal 'power bulls', a java based
software. It's very fast in terms of speed andexecution.
Useful links & info about India bulls : - India bullsWebsite: http://www.indiabulls.com
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1. Do you provide online share trading facility?Yes,We provide both online and offline trading facility.
2. What is your minimum account opening charge?We have various plans for our customers.The minimumaccount opening charge is Rs. 900.
3. What is the validity of an account?Our account is valid for lifetime.Thats why we called itOnetime Lifetime plan.
4. What is the maximum trading exposure?We give our customer 7 days credit.(Stock holding x 3 times ) exposure.(Cash holding x 5 times )exposure.
5. Tell about your brokerage plans and charges.Intraday brokerage charge is 10 paisa.Delivery brokerage charge is 50 paisa.
6. What is your current market share in kolkata?This cannot be said exactly.But we are the leadingBroking firm in Kolkata.
7. Who are your target customers? We mainly target HNI(High Networth Individual)
segment people.But now we target also the retailsegment.
8. What is the account renewal charge ? We dont have any account renewal charge.Besides
we reduce brokerage charge if the customer ispreferable.
9. Who are your nearest competitors?Our nearest competitors are Religare,India
Infoline & ICICI Direct.10. How many branches are there in Kolkata?
We have 39 branches in Kolkata.
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11. How do you assure security to your customers?Post payment through cheque.No trading without clients
cooncern.12. What is your strategy to survive in this competitive
market?Best-in-the-market Software.
LowestBrokerage charge.Good research and advisory report.
Motilal Oswal Securities Ltd. was founded in 1987 asa small sub-broking unit, with just two people running theshow. Focus on customer-first-attitude, ethical andtransparent business practices, respect forprofessionalism, research-based value investing andimplementation of cutting-edge technology has enabledus to blossom into an almost 2000 member team.
Today we are a well diversified financial services firmoffering a range of financial products and services such as
Wealth Management Broking & Distribution Commodity Broking Portfolio Management Services Institutional Equities Private Equity Investment Banking Services and Principal Strategies.
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They have a diversified client base that includes retailcustomers (including High Net worth Individuals), mutual
funds, foreign institutional investors, financial institutionsand corporate clients. They are headquartered in Mumbaiand as of March 31st, 2009, had a network spread over548 cities and towns comprising 1,289 Business Locationsoperated by our Business Partners and us. As atMarch 31st, 2009, we had 5, 41,372 registered customers.
In 2006, the Company placed 9.48% of its equitywith two leading private equity investors based out of the
US New Vernon Private Equity Limited and BessemerVenture Partners.
The company got listed on BSE and NSE onSeptember 9, 2007. The issue which was priced at Rs.825per share (face value Rs.5 per share) got a overwhelmingresponse and was subscribed 27.18 times in turbulentmarket conditions. The issue gave a return of 21% on thedate of listing.
As of end of financial year 2008, the group net worth wasRs.7 bn and market capitalization as of March 31, 2008was Rs.19 bn. For year ended March 2008, the companyshowed a strong top line growth of 91% to Rs.7 bn ascompared to Rs.3.68 bn, last year. New businesses likeinvestment banking, asset management and fund basedactivities have contributed to this growth.
Rs.Crores
FY2007-08
Growth(YoY)
Total 701 91%
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Revenues
EBIDTA 270 97%
PAT 156 100%
Credit rating agency Crisil has assigned the highest ratingof P1+ to the Companys short-term debt program.
Shareholding Pattern at on 31st December 08 :As of December 31st, 2008; the total
shareholding of the Promoter and PromoterGroup stood at 70.37%. The shareholding ofinstitutions stood at 10.07% and non-institutions at 19.56%.
Our Business StreamsOur businesses and primary products and services are:Wealth ManagementFinancial planning for individual, family and businesswealth creation and management needs. These areprovided to customers through our Wealth Managementservice called PurpleBroking & Distribution services
Equity (cash and derivatives) Commodity Broking Portfolio Management Services Distribution of financial products Financing Depository Services IPO distribution
They offer these services through our branches,Business Partner locations, the internet and mobile
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channels. We also have strategic tie-ups with State Bankof India and IDBI Bank to offer our online trading platform
to its customers.
Commodity BrokingPortfolio Management ServicesInstitutional EquitiesInvestment BankingPrivate Equity
Awards and Accolades :Motilal Oswal Financial Services has received manyaccolades in the year gone by. Some of them are:
Rated Best Overall Country Research for a LocalBrokerage in the 2007 AsiaMoney Brokers poll Rated Indias top broking house in terms of totalnumber of trading terminals by the Dun & Bradstreetsurvey
Rated Outstanding Commodity Broking House-2007 byGloboil India
Ranked second best for Customer Responsiveness inthe Financial Sector at the Avaya GlobalConnectCustomer Responsiveness awards
Type of Account
1. MOSt E-Broking
MOSt E-Broking is complete online stock tradingsolution for Indiaian stock market. Following are thefeatures of MOSt E-Broking account:
http://www.motilaloswal.com/Commodityhttp://www.motilaloswal.com/Retail/RetailContents.aspx?ReportID=4C85DF26-14A8-4DCF-AF90-D9368AAE1F74http://www.motilaloswal.com/Content.aspx?ReportID=0C2B2131-A6CA-444E-A7A3-C641AFEFB554http://www.motilaloswal.com/Content.aspx?ReportID=96D62435-6C0B-4B34-B665-48051C02C359http://www.motilaloswal.com/Content.aspx?ReportID=56AB8714-FEAC-44D7-93AF-DEA458925D0Ehttp://www.motilaloswal.com/InvestorRelations/Default.aspx?ArticleID=e8a3dc3e-4911-415b-86a5-59b244c3990dhttp://www.motilaloswal.com/Commodityhttp://www.motilaloswal.com/Retail/RetailContents.aspx?ReportID=4C85DF26-14A8-4DCF-AF90-D9368AAE1F74http://www.motilaloswal.com/Content.aspx?ReportID=0C2B2131-A6CA-444E-A7A3-C641AFEFB554http://www.motilaloswal.com/Content.aspx?ReportID=96D62435-6C0B-4B34-B665-48051C02C359http://www.motilaloswal.com/Content.aspx?ReportID=56AB8714-FEAC-44D7-93AF-DEA458925D0Ehttp://www.motilaloswal.com/InvestorRelations/Default.aspx?ArticleID=e8a3dc3e-4911-415b-86a5-59b244c3990d -
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o Easy single screen trader with instant tradeconfirmation similar to exchange based trading
terminals.o Access to various online reports like marginreport, Demat A/c details, trades executed, turnoverreport, net position report with mark to marketprofit/loss and realized profit.
Online transfer funds through HDFC Bank.Awards
1. 2005, Asia money Brokers ranked MOSt the best Indianbrokerage firm in India.2. March 2006, AQ Research declared most the best
research house for Indian stocks.
Useful links about MOSt
1. Website: http://www.MotilalOswal.com
Interview session with Motilal Oswal executive :
1. Do you provide Online share trading facilityYes, we provide online facilities.
2. What is your min. a/c opening charge?
We charge Rs 415/- for a/c opening and with the 3-in-1a/c, you can also use this a/c to apply IPOs and mutualFunds online.
3. What is the validity of an a/c?It is lifetime. You can trade as long as you want. There
is no fixed validity.
4. What is the max. Trading exposure?
It is 5 times intraday, but it depends on the market.
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5. What is your brokerage structure?
About our Brokerage, 3 paisa is charged for intradayand 30 paisa for
Delivery.
6. After a year of trading with a particular a/c,what will be the a/c renewal charge for the nextyear?
Since it is a lifetime a/c there is no need of any
renewal or renewal charges. But we do have annualmaintenance charge which is Rs 326.
7. Who are your target customers?
There are no target customers. Anyone can trade andthere is also no partiality in case of services offered to itscustomers.
8. How many branches of your company arethere in Kolkata?
We have two branches in Kolkata.
9. What type of security do you provide to yourcustomers?
The customers are very much secured about their a/cas we keep it confidentially.
10. Who are your competitors?
Kotak Securities, India bulls, India infoline etc. aresome firms who provide similar facilities and advantages.So they are more or less our competitors.
11. Say in a few words why customers will cometo you?
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1. We have strong research team where at present, wehave 24 equity analysts researching over 27 sectors and
as such they provide timely research reports to customerand help them in trading and investing.
2. Every customer is given the advantage of havingpersonal interaction with the Relationship Manager. Forevery 50 customers there is a Relationship Manager.
3. We also have high reputation as like in 2009, itentered Limca Book of Records for creating Indias
largest dealing room and also rated no.1 BestRecommendations mid and small-caps.
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Latest Brokerage Plans
1. ICICI DirectAccount opening fees : Rs 750/- (One time non-
refundable)
Brokerage : ICICIDirect.com brokerage varies on volume
of trade and inclusive of demat transaction charges,
service taxes and courier charges for contract notes. It
ranges from 0.1% to 0.15% for margin trades, 0.2% to
0.425% for squared off trades and 0.4% to 0.85% ondelivery based trades.
2. SharekhanSome stock trading companies charge direct percentage
while others charge a fixed amount per Rs 100.
Sharekhan charges 0.5% for inter day shares and 0.1% for
intra day or you could say Sharekhan charges 50 paiseper Rs 100.
3. Indiabulls
Account opening fees : Rs 1200/- (One time non-
refundable) as below:
250/- Equity Trading Account opening charge
200/- Demat Account opening charge750/- Software changes
4. 5PaisaAccount opening fees: Rs 500/- one time non refundable.
5paisa offer competitive rates. They charge only 5 paisa
for Rs 100 of trade done, which is 0.05%. brokerage. In
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case of trade that result in delivery, they charge an
additional 0.20% for back office and securities handling.
5. Motilal Oswal Securities
Type of Account
MOSt E-Broking
MOSt E-Broking is complete online stock trading solution
for Indiaian stock market.
Following are the features of MOSt E-Broking account:
Easy single screen trader with instant trade confirmation
similar to exchange based trading terminals.
Access to various online reports like margin report, Demat
A/c details, trades executed, turnover report, net position
report with mark to market profit/loss and realized profit.
Online transfer funds through HDFC Bank.
6. HDFC Securities
Rs. 799/- (Including trading account, bank account and DP
account with HDFC)
Please note: HDFC Bank savings account required a
quarterly minimum balance of Rs. 2,500/-. If you already
have Saving account or DP account with HDFC, you could
link them with trading account.
7. Reliance Money
Reliance Money offers lowest brokerage rates in today's
online stock trading industry in India. The brokerages are
as low as 0.075% for delivery based trading and 0.02 for
now delivery. For more detail about Reliance Moneys
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brokerage and fees visit the below section of this
webpage.
Reliance Money Demat Account Charges:
Annual Services Charges - For Individuals / HUFs / Trust
Rs. 50/-
Annual Services Charges - For NRIs / Foreign Nationals,
Corporates / Others Rs. 1000/-
Transaction Charges - SELL (Market & Off Market)
For instructions given in physical form. Rs. 25/-Transaction Charges - SELL (Market & Off Market)
For instructions received through Internet/ online trading
through Reliance Securities Ltd. Rs. 12/-
8. IDBIPaisaBuilder
Check the portal.
9. Religare
These are 3 types of accounts in religare.
-> R-ACE
Account activation charges Rs.299/-.
Minimum margin of Rs.5000/- required.
-> R-ACE Lite
Account activation charges Rs.499/-.
Minimum margin of Rs.5000/- required.
-> R-ACE Pro
Account activation charges Rs.999/-.
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Minimum margin of Rs.10,000/- required.
10. GeojitAccount opening fees: Rs 500/- one time non refundable.
For delivery based trading, Geojit brokerage is 0.30% for
trading less then 10 lakhs a month and reduces for more
volume.
For Intra-day trading, Geojit brokerage is 0.030% for
trading less then 2 Crores a month and reduces for more
volume.
For F&O trading, Geojit brokerage is Rs 75/- per lot less
then 9 Crores a month and reduces for more volume.
11. Networth Stock Broking Limited (NSBL)
Here it is called Service charge,
N-Easy Trading:
View Only Account: Charges are Rs. 500 per month, Rs.
1200 per Qtr or Rs 4500 p.a.
Trading Account: Free but user access charge of Rs. 150
pm, applied if brokerage from the client in a month is