A Study on marketing of LPG of IOCL in North East India with reference to sales and distribution with Particular reference to Tinsukia Area Office

Report format

Acknowledgement Executive Summary Introduction LPG India Overview LPG India Demand and Supply LPG Pricing in India (subsidies) LPG Programs in India Introduction of IOCL IOCL Company Structure LPG Division in IOCL (Product Lines) LPG Marketing in North East India and Divisions Tinsukia Area Office Explanation of Demand and Supply Procedure

1) Distribution NetworkCategorization—Urban—per capita consumptionRuralUrban-rurala. RGGLVb. Regular

2) Control Mechanism3) Customer Service

Different Consumer types (From Field Officer Manual)1. Domestic2. Commercial3. Industrial4. Agricultural5. Automotive

Customer point of view (From Indane Site,Gas Cylinder rule)

a. Booking (From Indane site)

b. Consumption (Who are consuming how much, Transparency portal)c. Price (Indane)d. Carrying (Cash and Carry from FO Manual)e. Safety measures (From Indane)f. Cooking guidelines (Indane)g. Repairing (from FO Manual)h. Emergency (from FO manual)

Area office point of View (CMS Matrix, FOManual)

Expansion

a. Overall Monitorb. Stock monitorc. Supply backlogd. Agreement Maintenancee. Policy Compliancef. New vendor selection (From the document from intranet)

a. feasibility reportb. Selection Processc. Field verification

g. Punitive actionh. Distributor trainingi. Safety trainingj. Contact establishmentk. Certificate to mechanicsl. Distributor training in softwarem. One way allocation

Distributor Point of view

a. Indsoftb. Delivery from bottling plantc. Get in touch with area officed. Making Paymentse. Supplying correct regulator and other equipmentsf. Customer Knowledgeg. Reconciliationsh. Ensure safety storage

Bottling Plant point of view (Plant overview)

a. Maximize outputb. Daily planning in selection of distributorsc. Getting in touch with area officed. Transporters training

e. Ensuring safetyf. Ensure correct quantity of cylinders in receiving

Transporters Point of View

Uniformity in consignment Timely Payment Compliance with vehicle policies

Documents for Area Office

Stationary for distributors (SV,TV,Dom Gas Consumer Card) All distributor records and agreements Monitoring distributor updates at Central Management Server Distributor Returns (utilized SV,TV<EMR etc) Inspection Report Refill Vouchers Cash Memo Statutory Licenses Notices and Circular

Transactions at various stages

1. For new connection (How it is recovered)2. For sale of LPG3. For carrying up to distributor4. For carrying from distributor to household5. For withdrawing connections 6. For unconventional products (How they get a commission )7. Fine Imposed on distributor (Manual 1)8. Fine imposed on customer (Manual 1)9. Fine imposed on transporter (Manual 1)

Auto LPG

Major Challenges in LPG Marketing

New Initiative

To Promote Penetration of LPG (From Intra ppts) 48 hours ( From intra ppts)