report - moonlighting blog...working full-time are taking jobs they don’t want and struggling to...
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DECEMBER 2014
reportM.O.O.N.
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Moonlighting: Revolutionizing the Sharing Economy
www.moonlightingapp.com
Moonlighting is an innovative marketplace, the first of its kind; it is the first on-demand
two-sided marketplace that allows you to hire or be hired, make or receive payments, all from your own mobile device. The employment market is recovering, but not at the rate at which many Americans would like. Many people who are working full-time are taking jobs they don’t want and struggling to keep up with the rising cost of living. Moonlighting is here to fill that void for Americans looking for supplemental income. The monthly M.O.O.N. Report (Mobile Optimized On-Demand Network) will tell the true story of the American Moonlighter and highlight the economic trends taking place in the new 1099 society. We will highlight how Moonlighters are contributing to the sharing economy, how many dollars’ worth of jobs are being generated and what impacts this societal shift will have on the overall employment market. The tepid economy has forced many Americans to shift from being W-2 employees to part time 1099 employees. The M.O.O.N report aims to capture the voice of the 1099 employee as it disrupts the $1T mobile commerce industry.
REVOLUTIONIZES employment
EMBRACES the shift from W-2 to 1099
REDEFINES household income
ALTERS the earnings landscape in
the 21st century
DECEMBER 2014
reportM.O.O.N.
3www.moonlightingapp.com
What Does the Sharing Economy Look Like?
The Mobile App Economy has been
growing rapidly since the inception of the iPhone in 2007 creating millions of applications and billions of dollars of commerce. The first wave of mobile apps focused on utility and entertainment with games, music and flashlight apps flooding the market. The Mobile App Economy is now 7 years old and is giving away to new Peer-to-Peer applications that deliver a different form of monetization. Enter the “Sharing Economy” a new phenomenon that allows individuals to connect, share and even transact via their mobile device. Over the past several years we have seen great success stories: UBER, Airbnb, DogVacay, RelayRides, TaskRabbit, Lyft, the list goes on and on. Many of these early entrants have validated the sharing economy theory for on-line or for their particular niche, but the market is still emerging. The “Sharing Economy” is still in its infancy, and because many players have opted to ignore over 50% of the U.S. population, Moonlighting’s entry is critical to its acceleration and growth. Moonlighting’s bold agenda will allow millions of people to carve their own path to how they want to hire or be hired in the next generation of Sharing Economy. Moonlighting’s Mobile First Marketplace provides the platform and turn-key solution to launch millions of jobs and create billions of dollars of income. The M.O.O.N. report captures the essence of the true Sharing Economy.
DECEMBER 2014
reportM.O.O.N.
JobDiscoverability
SharingEconomy
Peer to PeerPayments
Social
“ “The first on-demand two sided marketplace that allows you to hire
or be hired, make or receive payments,
right from your mobile device.
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Today, there are people Moonlighting in 47 states as
the Sharing Economy reaches new geographical regions of the country. Moonlighters are both people trying to “Get Stuff Done” (hire), as well as people trying to “Make Money” (get hired). Moonlighters who are Getting Stuff Done are overworked parents who don’t have enough time, baby boomers who are unable to do certain tasks, and small business owners seeking short-term temporary assistance. Moonlighters who are Making Money are high school or college students, stay at home mother’s with idle professional assets, first time entrepreneurs, individuals trying to supplement their 9 to 5 income and freelancers who embrace the freedom and flexibility not afforded to them in the full-time job market.
Overall, males are more active in posting in the marketplace (61% vs. 39%), but when it comes to controlling the purse strings, females represent the majority of hiring posts and getting more stuff done than males. Many females are working mothers who use the marketplace to fulfill jobs that help steer the household. Referred to by Moonlighting as M.O.M’s “Mobile Optimized Mother’s” we see a strong affinity for M.O.M’s to dually participate in the marketplace by hiring and offering their own services at the same time.
www.moonlightingapp.com
Who’s Moonlighting? DECEMBER 2014
reportM.O.O.N.
TX
FL
VA
PA
NY
NJMDD.C.
OHCA
TOP 10 FASTEST GROWING STATES FOR MOONLIGHTING
Source: Moonlighting, Q1 2014.
iOS ANDROID
vs.
Source: Moonlighting, Q1 2014.
iOS76%
ANDROID24%
Hired
Source: Moonlighting, Q1 2014. Source: Moonlighting, Q1 2014.
Make Money Now
Hired61%
Get Stuff Done
Hiring39%
Total Job Opportunities
38%
62%
TOTAL POSTS
GET STUFF DONE
MAKE MONEY
NOW
Moonlighters
Female39%
Male61%
5www.moonlightingapp.com
So far, we have seen an almost even split between posts advertising white-collar job and posts advertising blue-collar jobs. The M.A.G. (Moonlighting Average Gig) Moonlighting
average job posting has been for $102 and typically Moonlighters who are Making Money are doing 2 jobs per month. 80% of the jobs on Moonlighting currently are either professional services or home/handyman requests.
How are Moonlighters Moonlighting? DECEMBER 2014
reportM.O.O.N.
JOB POSTS
SOCIAL SHARING
Source: Moonlighting, Q1 2014. Source: Moonlighting, Q1 2014.
WHITE-COLLAR AND BLUE-COLLAR JOB POSTS
Source: Moonlighting, Q1 2014.
1 in 4 moonlighters who post a job are getting hired.
Facebook57%Twitter
19%
Contact Book5%
LinkedIn2%
Pinterest, Instagram, etc.17%
BlueCollar49%
WhiteCollar51%
AVERAGE JOB POSTING
$1020% 5% 10% 15% 20% 25% 30% 35% 40%
ENTRY LEVEL
HEALTH & MEDICAL
RIDESHARE
FITNESS AND BEAUTY
TECH & WEB
FOOD & ARTS
HOME & HANDYMAN
PRO SERVICES & CONSULT
6www.moonlightingapp.com
Glossary
Blue Collar Jobs – Trade jobs that require manual labor like electric, plumbing, carpentry, cleaning, moving, etc.
Get Stuff Done – Term for individuals or small businesses in need of hiring someone to perform a job. i.e. Jeff needs to “Get Stuff Done” or hire someone to design his website.
Entry level - Educated millennials entering the job force with no specified skills but seeking experience.
Make Money Now – Term for individuals or small businesses who are offering services and are interested in being hired. i.e. Roy needs to “Make Money Now” and is available for hire to clean your pool.
M.O.M. - Mobile Optimized Mother. Term used to describe tech savvy mother’s who activate their mobile device to help in managing the household and their everyday life.
Moonlighter – Users who participate in the 1099 economy as either an employer or as an employee using the Moonlighting Marketplace.
Moonlighting – The action of hiring or offering up services on the Moonlighting Marketplace.
Moonlighting Average Gig (M.A.G.) – A statistic that tracks the average job dollar amount.
Professional Services & Consulting – Short term, industry specific consultations for small, medium and large business corporations.
Sharing Economy – An emerging marketplace of collaborative consumption where individuals and businesses engage in peer to peer activity that includes sharing human and physical resources.
White Collar Jobs – Formally trained professionals that require technical, non-manual labor like engineers, accountants, web designers, lawyers, etc.
DECEMBER 2014
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MethodologyThese insights here are based upon Moonlighting’s national platform observations across thousands of mobile Moonlighting transactions. As an independent mobile platform company, we are capable of reporting on and analyzing a rich set of data collected across thousands of monthly impressions. Elevating and driving the mobile app shared economy forward is central to our company mission.
7www.moonlightingapp.com
Summary & Reporting
ABOUT MOONLIGHTING’S M.O.O.NTM
The Mobile Optimized On-Demand Network (M.O.O.N.)TM, delivers unique insights into the 1099 Sharing Economy. The report will share the behaviors of the part time worker and portfolio career employee who choose “moonlighting” as a path to a more enriched career. The platform will reveal the movements and tendencies of the average moonlighter over a wide variety of job categories from both the employee and employer side of the 1099-hiring ledger.
Visit www.moonlightingapp.com for this report each month as Moonlighting uncovers valuable seasonal developments in employment and financial trends that will shape and define the “new” sharing economy.
ABOUT MOONLIGHTINGMoonlighting is the first open, on demand marketplace that empowers people to earn extra money and get something done instantly. Moonlighting creates a virtual marketplace for individuals and small businesses, enabling more effective and efficient communication between those interested in hiring with those who are interested in being hired. Using Moonlighting’s mobile optimized, on demand platform, individuals can easily identify people to hire and jobs they can fulfill. Users can eliminate anonymity by posting jobs and sharing them within their trusted social networks (Facebook, Twitter, Linked In) or with friends in their contact book. By simply posting the need to hire or be hired from the Moonlighting mobile app, users can target services they are most interested in engaging in. Through Moonlighting’s mobile technology, users can also make more intelligent and better-informed hiring decisions in real time. Using Moonlighting’s proprietary payment platform, users can complete their hiring transactions right from their mobile device.
For questions about the data in this report, or for recommendations for future reports, please reach out to us at [email protected]
Phone: (415) 506-7719
Jeff Tennery, Founder & [email protected]
Cathy Jolly, Public [email protected]
© 2014 Moonlighting, LLC, All rights reserved. All product names and images are trademarks or registered trademarks of their respective owners.
DECEMBER 2014
reportM.O.O.N.