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Report Out of Human Capital Research: Rewarding, Engaging, and Retaining Key Talent Retaining Key Talent Rachele Williams program manager Research Services Rachele Williams, program manager , Research Services APQC Member Meeting November 4, 2010

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Report Out of Human Capital Research: Rewarding, Engaging, and Retaining Key TalentRetaining Key Talent

Rachele Williams program manager Research ServicesRachele Williams, program manager, Research Services APQC Member MeetingNovember 4, 2010,

APQC’s Human Capital Research Open Standards Research—global metric research and benchmarking 

based on open standards  Detailed, complimentary benchmarking surveys across the human capital life 

/cycle available at www.apqc.org/hcm• HR planning, policy, and strategy–www.apqc.org/hcm/cm

• Recruiting–www.apqc.org/hcm/srs

• Employee training and development–www.apqc.org/hcm/dc

/ /• Rewards and retention–www.apqc.org/hcm/rr

• Payroll–www.apqc.org/hcm/payroll

• Redeployment and retirement–www.apqc.org/hcm/rdr

• Managing employee information/Communications (HRIS)–www.apqc.org/hcm/mei

C ll b ti R h lti l i ti b t ti Collaborative Research—multiple‐organization best practices collaboration on common sets of issues or processes One to two collaborative research studies planned per year in human capital 

Collaborative research agenda can be found atCollaborative research agenda can be found at http://www.apqc.org/PDF/bestpractices/studies/2009/APQC_2009_Research_Agenda.pdf

Next collaborative research study (topic TBD) kicks off 3Q of 2010

Custom Research—Customized benchmarking for individual

2©2010 APQC.  ALL RIGHTS RESERVED. 2

Custom Research—Customized benchmarking for individual organizations

Human Capital Resources on the Knowledge BaseKnowledge Base The Knowledge Base (KB) has a wealth of 

information on metrics measures and bestinformation on metrics, measures, and best practices in human capital for members in the following topics: 

R iti Recruiting Employee training and development Leadership development Talent management Succession planning Work force planning Work force planning

To register for the KB, go to www.apqc.org and follow the prompts under “Free Registration” on the upper right

3©2010 APQC.  ALL RIGHTS RESERVED. 3

upper right. 

Scope of the ResearchpDuring this collaborative research study, we examined four areas:examined four areas:

Employee rewards, engagement, and retention strategystrategy

Processes for rewarding, engaging, and retaining key talentkey talent

Employee rewards, engagement, and retention practicespractices

Outcomes and measurement

4©2010 APQC.  ALL RIGHTS RESERVED. 4

Collaborative Research Methodologygy

C ll ti Ad t/R t•Identify potential best‐practice partners•Invite them to participate in the study•Hold kickoff call

•Identify potential best‐practice partners•Invite them to participate in the study•Hold kickoff call

•Participate in virtual site visits with best‐practice partners•Collect information

•Participate in virtual site visits with best‐practice partners•Collect information

Collection

•Analyze data•Identify key findings, critical success factors, and enablers

•Analyze data•Identify key findings, critical success factors, and enablers

•Hold  virtual knowledge transfer session

•Hold  virtual knowledge transfer session

Adapt/Report

Hold kickoff call•Finalize data collection tools

Hold kickoff call•Finalize data collection tools

Planning

•Collect information from the best‐practice partners using the data collection tool(s)•Write case studies

•Collect information from the best‐practice partners using the data collection tool(s)•Write case studies

and enablersand enablers

Analysis

•Discuss key findings, critical success factors, and enablers•Share sponsor key findings

•Discuss key findings, critical success factors, and enablers•Share sponsor key findings

5©2010 APQC.  ALL RIGHTS RESERVED. 5

Study Participantsy p 3M AARP AARP ConocoPhillips Co. D & C Deere & Co. Infosys Technologies Ltd. J h & J h Johnson & Johnson Occidental Petroleum Corp. hl b d Schlumberger Ltd. U.S. Army ARDEC

6©2010 APQC.  ALL RIGHTS RESERVED. 6

Special Adviser Marc Drizin

7©2010 APQC.  ALL RIGHTS RESERVED. 7

Employee EngagementEmployee Engagement Definitions and Strategy

Engagement Defined

Engagement is an ongoing process to enhance the 

g g

g g g g punderstanding of employee perspectives and organizational practices in an effort to recruit, retrain, reward, and retain talent —Employee Hold’emtalent. —Employee Hold em

An individual’s sense of purpose and focused energy, evident to others in the display of personal initiative, effort, and persistence directed toward organizational goals.—3M

Possessing passion for work he/she performs at the organization Infosysorganization.—Infosys

Motivation of its employees is a core value, along with a commitment to technology and a determination to produce 

9©2010 APQC.  ALL RIGHTS RESERVED. 9

superior profits.—Schlumberger

Responsible for Employee Engagement

Best‐practice organizations partner with line managers and the 

p p y g g

p g p gbusiness on employee engagement, with championship from senior leadership.

Senior leadership backing and support is critical to employee engagement efforts within an organization.g g g

HR is a key facilitator of engagement and provides tools, templates, and processes to the organization.

Ultimate responsibility for employee engagement rests with front‐line supervisors and managers.

10©2010 APQC.  ALL RIGHTS RESERVED. 10

Integration in Overarching Talent ManagementManagementBest‐practice organizations integrate employee engagement with the recruiting and employment branding

Recruiting/

engagement with the recruiting and employment branding strategy.

Recruiting/

Selection

Employee Engagement

Training and Development

Performance Evaluation/

Management

11©2010 APQC.  ALL RIGHTS RESERVED. 11

Rewards and Retention

3M Example: Integrated Employment Brand ModelBrand Model

External•External Web sites•Events•Multimedia exposure•Corporate recognition

l•External metrics•Community activities

Internal•International Branding tool kit•Traveling booth•Internal Web sites•Video contest•DVD

l l

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•Internal commercials

Employee Engagement Process

Employee Feedback Mechanismsp yBest‐practice organizations gather employee feedback from multiple listening posts.

Infosys examples: LITMUS survey–Let’s Interact on Themes 

that Matter to Us (LITMUS), an online ( ),employee engagement survey of issues that matter to its employees.

Managers Portal–a comprehensive Web site that serves as a communication platform for Infosys managers worldwide to share, assimilate, and analyze relevant business information

HRD Blog–a platform via  which g pemployees communicate with the HR head on various issues concerning them 

My Voice @ Infosys–a communication platform for employees to share their 

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p p yinputs and suggestions on various policies affecting them on an ongoing basis 

Feedback is ACTED uponTop categories of actions

Each regional group and g g ptechnology center forms an action plan to address feedback from the surveyfeedback from the survey.

Total Actions in Scorecard

Number Complete

Percent Complete

332 299 90.1%

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15

Employee Engagement Practices

Opportunities for Personal and Professional DevelopmentProfessional DevelopmentBest‐practice organizations provide meaningful and p g p gchallenging work to all employees.

The fundamental tenets of what comprise an engaged l th d it d iti iemployee are the same despite age, gender, position in 

the company, region, or culture.

The work provides them an opportunity to develop both p pp y ppersonally and professionally.

“The desire for meaning and purpose in the workplace k b d ” Vi id f l l iknows no borders.” —Vice president of talent solutions, 3M

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Tenets of Employee Engagement at 3M

Treat people fairly, through accountability and

p y g g

Treat people fairly, through accountability and rewards, respect and warmth, and procedural fairness (by keeping promises, involving people in decision making, creating an operational rhythm, and distributing work equitably).

Pay attention to the seemingly mundane, such as technology, support, and internal battles.

d l b l Recognize and celebrate employee successes.

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Employee Development at Infosys

Entry‐level training

» 14‐26 weeks comprehensive finishing school» Part‐time and distance 

education programs

Continued Higher 

» Benchmarked against U.S. standards

education programs

educationeducation

» Three‐tiered program focused on strategic business and

ILITE dL d hi

» Certification programs aligned with career streams

» STAR role‐based training for competency building

on strategic, business, and operational leadership roles

» Competency enabling for better management for self, teams, clients, and business

ILITE ande‐learning

Leadership development

» Web‐based integrated  training management system

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system

» 25 percent of training through e‐learning modules

Customized Engagement Tactics

Best‐practice organizations customize key talent management practices, where appropriate, to maximize engagement and retention.

“Employees are sophisticated consumers. A one‐size‐fits‐all approach does not work.” ─Senior vice president and head of HR, Infosys

SLB example: Career Orientation Reviews: SLB example: Career Orientation Reviews: One‐on‐one review of employee career objectives Every five years for all high‐value employees Ad hoc for other employees Thorough debrief of employee career so far Thorough debrief of employee career so far Search for overlaps between employee expectations and company requirements Five‐year and ten‐year perspectives Results consigned to the HR database

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3M Retention Study

Tailor employee messages, programs, and policies to meet the needs of specific groups:to meet the needs of specific groups: “In it to win it” – Want career advancement, pay, and 

stock options

“In it for their family” – Want good benefits, 3M reputation and stability is important, flexible schedule

“I it t i it” W t ti i “In it to experience it” – Want supportive supervisors who teach, international travel, and a breadth of opportunity across functions

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Social Media to Engage EmployeesBest‐practice organizations use virtual collaboration and social media to create a sense of community between 

Each best‐practice partner uses social media to create a sense

employees and the employer.

Each best‐practice partner uses social media to create a sense of community among its employees around the world.

Schlumberger—BlueTube

Infosys—Infosys YouTube

3M—Ideadirect

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Schlumberger CNPs

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Engagement and Training and Development: OnboardingDevelopment: OnboardingBest‐practice organizations train employees in order to increase their engagement and magnify engagement efforts. 

The best‐practice partners have created extensive, formal new‐hire onboarding and entry‐level training. Schlumberger places new hires from universities into a three‐year technical or sales training program.

Infosys enrolls new hires in a three‐ to six‐month Infosys enrolls new hires in a three to six month finishing school.

24©2010 APQC.  ALL RIGHTS RESERVED. 24

Engagement and Training and Development: Supervisors/ManagersDevelopment: Supervisors/Managers

Supervisors and managers are engagement agents, the vital lynchpin between policies and execution of those policies.

3M—use of short, targeted training videos

Schlumberger—offers different training depending on the experience level of the supervisor 

25©2010 APQC.  ALL RIGHTS RESERVED. 25

Engagement and High‐Potential/Leadership TrainingPotential/Leadership Training

E d l d h l f i fEngaged leaders are themselves an area of continuous focus for training and development Leaders engage employees as a key leadership competency.

Employees who receive training and development are more engaged.

Leaders who receive training and development in order to engageLeaders who receive training and development in order to engage others stay actively engaged as well. 

26©2010 APQC.  ALL RIGHTS RESERVED. 26

3M Leadership Developmentp p

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Rewards and Recognitiong

Best‐practice organizations create a rewards and recognition culture

The best‐practice partners have moved beyond the typical d

culture.

rewards strategy.

Different rewards appeal to different types of employees.employees.

The partners use training and career opportunities (career ladders and career lattices), discretion over work, 

h d fl b l k/l f b lenhanced flexibility in work/life balance, etc.

28©2010 APQC.  ALL RIGHTS RESERVED. 28

Tangible Rewardsg

“We think in terms of total compensation—for example, p pbase pay, variable pay, stock options, and restricted stock units. Fair total compensation is a key foundation for all employees Without it learning growth and developmentemployees. Without it, learning, growth, and development are irrelevant.” – 3M

“Having the right salary for retention is fundamental. People won’t leave the organization because of their salary; but if they are unhappy with their salary, it is the last straw. When the employee is dissatisfied and the salary is not right, theythe employee is dissatisfied and the salary is not right, they start to think about moving elsewhere.” – Schlumberger

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Creating a Reward and Recognition Culture Through Performance Based PayCulture Through Performance‐Based PayBest‐practice organizations reward employees based on performance not tenure

60%

Percentage of Salary that is Performance‐Related Pay (Median)

performance, not tenure.

50%

40%

50%

28%

15%

30%

20%20%

30%

7%

0

10%

Senior management/ E ti

Middle management/ S i li t

Operational workers/Office t ff

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Executive Specialist staff

All Participants Top Performers

Creating a Reward and Recognition Culture Through Work/Life BalanceCulture Through Work/Life BalanceBest‐practice organizations take a comprehensive view of work/life balance

Work/life balance: Beyond flex time

work/life balance.

Beyond flex time

Beyond work‐from‐home policies

The best practices cover: Health and safety

Fitness

Family‐friendly benefits Family friendly benefits

Support for dual‐career families

And the pursuit of dreams

31©2010 APQC.  ALL RIGHTS RESERVED. 31

3M Healthy Living ResourcesA diversified, four‐part program designed to:

Lower our long‐term health care costs and enhanceLower our long term health care costs and enhance employee productivity

Reduce the demand for costly medical interventions and minimize employee productivity loss

Help employees better manage their lives physically, socially, and emotionallyemotionally

Other employee objectives: 

32©2010 APQC.  ALL RIGHTS RESERVED. 32

Engagement    Recruitment    Enhance organizational commitment

Engagement During Times of Changeg g g g

The best‐practice organizations are aggressive in their p g ggefforts to retain talent during economic downturns and organizational changes.

Role of the Schlumberger integration manager during an acquisition: I i l f th l t d ti f th i t ti Is in place for the complete duration of the integration 

process

Is an essential component of the management team but p gdoes not replace the current HR manager

Is focused solely on employee integration

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Retention of Key Talent at SchlumbergerIdentification of at‐risk populations:

y g

By the HR function

Cross referenced by business segments and geographies Cross‐referenced by business segments and geographies

Continuous monitoring

Immediately brought to the attention of executive Immediately brought to the attention of executive management, for preventive action

34©2010 APQC.  ALL RIGHTS RESERVED. 34

Employee EngagementEmployee Engagement Outcomes and Measurement

Engagement and Performance ManagementManagementBest‐practice organizations hold leaders responsible for p g pemployee measures.

The responsibility for employee engagement is placed at the feet of supervisors and managers, with executive championship provided by senior executives and support, p p p y pp ,tools, templates, and guidance from corporate HR. Build responsibility for engagement into leadership competencies.

B ild ibilit f t th h th i ti ’ Build responsibility for engagement through the organization’s performance management practices.

36©2010 APQC.  ALL RIGHTS RESERVED. 36

3M Leadership Competencies

Thinks from outside in Thinks from outside in

Drives innovation and growth

D l t h d th Develops, teaches, and engages others

Makes courteous decisions

d i h i d Leads with energy, passion, and urgency

Lives 3M values

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Engagement and Business Outcomesg g

Best‐practice organizations link employee engagement with p g p y g gbusiness outcomes.

H d th d il i t ti l h ith th i How do the daily interactions employees have with their organization affect their attitudes, behaviors, actions, and the organization’s success?

38©2010 APQC.  ALL RIGHTS RESERVED. 38

Building a Stronger Brand 

Employee Engagement

Start Here!

Employee Engagement

Customer Engagement

Share of Customer

Sales Revenue

39©2010 APQC.  ALL RIGHTS RESERVED. 39

Model of Employee EngagementPositive business outcomesPositive business outcomes

Outcomes of an engaged work force: 

stay longery g

work harder 

recommend the organization

Desired state: engaged work force

Attraction Motivation Retention

Components: 

Performance management

Components: 

Reputation management

Work force selection 

Organizational orientation

Rewards and recognition

Work/Life balance

Stakeholder input

Opportunities for advancement

T i i d d l t

Components: 

Daily satisfaction

Effective senior leadership

Ethics, diversity, and safety

40©2010 APQC.  ALL RIGHTS RESERVED. 40

Training and development

Tools and technology

Questions/Discussion

Rachele Williams, program manager, research [email protected] g713‐685‐4697