REPORT

TOPIC:

PIZZA HUT

PRESENTED TO:

MADAM AMMARA

PRESENTED BY:

NIMRA IRSHAD SADIA RASHEED QUDSIA ZAFAR RAZINA IRUM MUMTAZ

Pizza Hut

History of Pizza Hut

• We started our life in 1958 when Frank and Dan Carney opened the first Hut

• The first Pizza Hut restaurant was only small, with enough room for 25 seats

• the building looked like a hut... Pizza Hut was

born

• Fifteen years later, the first UK restaurant opened. Since then we have grown to become the biggest Pizza Company on the planet.

• Here is a Quick Bite History for you

• From 1999 to 2008• 1999• Pizza Hut has over 400 restaurants, employing

14000 people. The Italian Pizza is launched in the UK

• 2004 Pizza Hut launches The Big New Yorker.

• In 2005The 4forALL is launched - The biggest new product launch in the history of Pizza Hut. Over 600 restaurants now open in the UK. 70 of them are Franchise units.

• In 2008

Thick ‘n’ thin, Pizza Hut’s ‘best of both’ offering is launched

Pizza Hut's Vision

Pizza Hut's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that they make every customer in every restaurant smile. To achieve their vision, they are focused on three worldwide strategies:

OUR VISION

• Be the Best Employer

• Deliver operational excellence

• Achieve Enduring Profitable Growth

Pizza Hut's Mission Statement

• Pizza Hut serves millions of pizzas everyday to millions of customers worldwide. But our plans are like our pizzas - BIG!

Our Mission

• To be the most lover n trusted restaurants of the world

Our Passion

• Great People Great Pizza & Great Time

Pizza Hut in Pakistan

• Pizza Hut starts its business from Karachi in 1992 and there are sever stores of pizza hut operating in Karachi.

• The second time pizza hut introduced in Lahore and there are sever stores of pizza hut operating in Lahore.

• Islamabad, the third city of Pakistan where pizza hut open its stores and five stores of pizza hut operation in Islamabad.

• Multan, the fourth city of Pakistan where pizza hut open its stores and only one

• store of pizza hut operation in Multan.

• Currently Pizza hut is planning to expand its business to other cities by following preferences:

• Sialkot• Faisalabad• Gujranwala• Peshawar

SADIA RASHEED

PRODUCT LINE

n

PRODUCT

DIFFERENTIATION

Product Line PIZZA:

astasastas

Ice creams

GARLIC BREAD

Product Differentiation

• Pizza Hut products can be differentiated on the basis of following attributes.

• Reliability of product • Features of product

(presentation packaging etc.)• Style (product’s look and feel to

buyer) • Symbols or trade mark of Pizza

Hut

Seasonally

There is very little seasonally is present in the product of Pizza Hut. If you analyze the trend of sales for Pizza Hut, it will be clear that that sale have been increased during

• Summer vacation.• At week ends• After mid night• At special events e.g. Eids,

Independence Day etc.

Product line and Branding for Pizza Hut

• Crusts:Three crusts are there

• Pan Pizza • Stuffed Crust

• Thin n crispy

Pizza

• Two types of Supremes

• Supreme

• Chicken supreme

Chicken Feast

• Chicken Tikka

• Chicken Fajita

• Fajita sacilian

Beefy Treats

• Hot & Spicy

• Tandoori

Classic Pizza

• Cheese lover

• Veggie Lovers

NUTRITIONAL INFORMATION

• At Pizza Hut we are proud of the quality of our food and passionate about providing a vast selection for our customers to choose from. We have put together all the nutritional information you could need so that you can balance your menu choices and have the full picture of what's in your Pizza Hut favourites!

COMPETITORS:

• KFC

• Mcdonald’s

• INDULGE

• SMART CHICKS

• PIZZA TRACK

THANKS

FOR

LISTENING!!!!!!!!