representation ideas for case study and active audience
TRANSCRIPT
Using the marking criteria award the essay the most appropriate grade. Be honest!
• Using the language from the marking criteria to write down why you have awarded them
these marks.
• Write down one way they could improve (look at the level above the awarded mark).
Learning Objective
• To explore how different audiences respond to representations differently and why.
Match the images with the correct representational theories…..
• Positive
• Negative
• Active
• Passive
• Progressive
• Problematic
• Tokenism
What example of tokenism for teenagers can you think of?
• Clue: PSB/Alternative Representations.
Skins
• Who is the target audience? (Age Range)
• How do you think most teenagers respond to Skins? Do they enjoy it? Positive? Negative?
• Why is it so popular with young people?
• How would adults respond differently to Skins than teenagers.
BBC News
• Who is the target audience? (Age Range)
• Why do adults watch The News?
• How do teenagers (youth audience) respond differently to BBC News than the target
audience?
Active Audience
• Texts are interpreted differently by the active audience, bringing their own experiences, values, ideologies and identities to each
media text.
• How does this affect representations then?
How do you feel about this image?
How do OAP’s feel about this image?
Uses and Gratification Theory
• Actively choosing media texts to meet an audiences needs.
Why do people watch The News?
• Uses and Gratifications
Information, Learning, Personal Identity, Social Interaction, Entertainment, Provide a sense of humour, reward from work, escapism, focus to
discuss current affairs, moral/social issues.
Choose a Media Text
• Using the uses and gratification theory – why do audiences consume the text?
Question
• Representations are there for a reason and responded to accordingly. Using what you
have learnt today, discuss.
Homework• Choose a representation you can base your case study. You will use this information to answer MEST 3: Section B in your exam.
• A range of different media products from the three platforms
• Detailed examples from particular media products
• Evidence of research into media debates and issues and relevant wider contexts
• Theory used to explain and support
• A real interest in the case study they had chosen to do, evidenced by engagement with the products and issues and their own opinions.
• Don’t write everything they know about their case study but focus the questions.
• Detailed examples to support the points made, with detailed referenced to particular media products – rather than just general examples.
• They show range in their answers – genres, platforms and institutions.
• Have a clear focus – use one case study (not lots!).
• Applying media issues and debates, what does their case study suggest are the current issues in the media?
• Applying relevant media theories to their case study and media products - don’t just list theories.
• Up to date issues and theories.
• Candidates rewarded for using their own case studies.
Examples• Person, Place, Event
• Refuges in British Newspapers and British TV.• LA in Hollywood Films and TV
• Celebrities in Newspapers and Magazines• Teenagers in TV Soap Opera’s
• How the Travelling Community is represented.
• Try to avoid Clichés (women/masculinity etc)• Pick something which interests you.
• (Social Group/Place is represented across Print, Broadcasting and E-Media)
Homework
• Decide on a representation case study for next MEST 3 Section B Lesson.
• (10th October).