inspired ideas for building your audience
TRANSCRIPT
Inspired ideas for building your audience By Chris Savage - @csavage
AUDIENCE VS. FUNNEL
2010 - NO LEADS
THE ALMIGHTY FUNNEL
We are social creatures
HUH?
FUNNELS ARE GOOD. FUNNELS + AUDIENCE = UNSTOPPABLE
Funnels + Audience are unstoppable.
Funnels + Audience are unstoppable.
BUILDING AN AUDIENCE
BUILDING AN AUDIENCE
Why video for audience building?
VIDEO SCALES PEOPLE
We are social creatures
We are social creatures BORING SURVEY EATS TRUST
We are social creatures
We are social creatures
We are social creatures
VIDEO IS TRUST
How to use video for audience building
We are social creatures
Make video consistently
We are social creatures
Teach rather than sell
We are social creatures
Connect video to email
We are social creatures
Analyze success
How to start using video tomorrow
We are social creatures
Start (s)crappy
We are social creatures Keep it simple
We are social creatures Buy lights
Use the camera you have
We are social creatures
Buy lights!!!! bit.ly/lighting-kit
Take more chances
Take some chances
Iterate
THESE ARE LEADS
