inspired 2010 ... new ideas for business leaders

8/14/2019 Inspired 2010 ... new ideas for business leaders

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New ideas from the GeniusWorks

NEW IDEAS FROM THE GENIUSWORKS

.... inspiring your success in 2010

... INSPIRING YOUR SUCCESS IN 2010

theGeniusWorks.com


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HELLO ...

any o you ave as e or an up a e on w a s

happening and whats next ...

So here is a summar of what Ive been doin ,

and what Im working on right now...

New ideas, new books and new events,

new pro ec s, new ven ures, new oo s

You can find more details, videos and downloads,

ideas and blog at www.theGeniusWorks.com

I look forward to working with you in 2010

theGeniusWorks.com


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IDEAS FOR 2010...

As the world lurched from credit crunch to globalrecession, we looked for hope ...

.... Barack Obama built on the first social-networked

election victory, with a social-business agenda.

And we began to understand the changing world

order ... seismic shifts, invisible but huge ...

... From west to east ... big to small ... average to

individual ... business to customer ... volume to value.

theGeniusWorks.com


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IDEAS FOR 2010...

In 1876 Edison started GE ...1929 it was HP ...1975 Microsoft ...1981 MTV ... 2001 the iPod

So how will entrepreneurs in 2010 seize the

opportunities of crisis and change?

Virgin Galactic launched consumer space travel

for algae-powered astronauts...

... Zappos was snapped up for billions, Zipcars

became the norm, and Zopa finance took off ...

theGeniusWorks.com


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IDEAS FOR 2010...

A new generation of market leaders emerged,playing a different game ...

.... crowd-sourcing, socially networked, small and

virtual, co-creating and customising ...

Air Asia and Alibaba, Current TV and

Live Nation, Tesla and Threadless ...

... fusing physical and virtual, large and small,

sustainablility and high performance.

theGeniusWorks.com


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In 2009 the world economy declined by 1.1%

but is expected by IMF to grow by 3.1% in 2010 ...

IDEAS FOR 2010...

est stoc mar ets n were uss a s cex

(+118%), Chinas CSI300 (+89%), Brazils

Bovespa and Indias Sensex (both +80%)

+5.1%

in 2010

+1.7%in 2009

G7+1.3%

in 2010

G7

-3.4% The E7 will continue to outshine the G7, and likeln

E7 is the BRIC nations (Brazil, Russia, India and

to be twice its size by the end of the decade

theGeniusWorks.com

na p us ex co, n ones a an ur ey


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BOOKS ...

ew oo s :

Creative GeniusInnovation from the future back (2010)

People, Planet, Profit

Sustainability for smarter innovation (2010)

The New Market LeadersSecrets of the new business generation (2011)

Previous books :

Marketing Genius-

Business Genius

Leadership in turbulent times (2008)

Customer GeniusBecoming a customer-centric business (2009)

theGeniusWorks.com


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NEW BOOKS ...

People Planet Profit by Peter Fisk

How to embrace sustainability for smarter

innovation and profitable growth

A practical guide for business managers

16 case studies, 12 expert contributors

3 diagnostics, 10 platforms, 50 resources

Published by Kogan Page, Feb 2010

. .

theGeniusWorks.com


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NEW BOOKS ...

Creative Genius by Peter Fisk

Innovation from the future back

50 reat innovations 50 creative eo le

Ideas Factory, Design Studio, Impact Zone

Apple, IDEO, 3M, Pixar, Samsung, Tesla etc.

Armani, Banksy, Dyson, Morito, Starck etc.

Published by Wiley Capstone, May 2010

. .

theGeniusWorks.com


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NEW BOOKS ...

The New Market Leaders by Peter Fisk

Secrets of the next business generation

10 brands, 10 leaders, 10 secrets

The power of ideas, networks and people

Apple and Obama, Alibaba and Threadless

New values, assets, and economics

Creative, collaborative, and connected

Publish date to be confirmed

. .

theGeniusWorks.com


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Speaking formats:EVENTS ...

Keynotes and host Seminars and masterclasses Customised worksho s

New events :

ar et ng y pp e an ama How to think like Leonardo da Vinci Winning in the Digital World The Peo le Planet Profit Pro ramme

Others:

ese , e n , es ar The New Customer Agenda Innovation from the future back

Einstein and Picasso do business Rethinking the role of marketing Ubuntu, the power of social networks The yin and yang of successful brands

theGeniusWorks.com

e come o : e a er e cr s s


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NEW EVENTS...

Marketing by Apple and Obama ...

Secrets of the new market leaders

.... how A le market how Nintendo think ....

Becoming the creative force for change ,,,

.... how Samsung design, how Pixar innovate

.... how Threadless engage, how Obama won

Event keynote, seminar or workshop

theGeniusWorks.com

www.theGeniusWorks.com


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NEW EVENTS...

How to think like Leonardo da Vinci

(and become a Creative Genius)

Curiosita, Sensazion, Connesionz, Sfumato,

Art e Scienza, Dimostragone, Corporalita ...

Combining foresight and insight,

man and machines drawin s and words

ideas and experiments, wellbeing and work.

Event keynote, seminar or workshop

theGeniusWorks.com



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NEW EVENTS...

Winning in the digital world

(You dont need to be a dotcom to be digital)

Engaging digital natives and immigrants

Standing out in fast and connected markets

Crowdsourcing, co-creating, collaborating

Inte ratin h sical and di ital media

Time, location and networked marketing

1-day masterclass or 2-day workshop

theGeniusWorks.com



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EVENTS ...Some recent clients and locations

OVB, Oslo Nordea, Tallinn

Telia Sonera, Vilnius

SVB, Stockholm

Swedbank, Tallinn

RBS, Edinburgh McCann, Riga

Oriflame, Stockholm

Henkel, Dusseldorf

T-Mobile, Warsaw

SFA, Dublin

ITV, London

o a one, on on

Mars, London

OGI, BucharestJTI, Montenegro

WRC, BarcelonaVodafone, Milan

DSM, Amsterdam

OGI, Sofia

Red Bull, Budapest

SSA, Rome

, aancaTurkcell, Istanbul

TEB, Istanbul

, ngapore

Nielsen, Cairo

STC, RiyadhVideos and presentations from events can be

Fosters, Sydney

downloaded at www.theGeniusWorks.com

theGeniusWorks.com


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CONSULTING ...

The Genius Lab is a consulting process

Phase 1: The Ideas FactoryInsight and creativity

Phase 2: The Design StudioConcepts and solutions

Phase 3: The Impact ZoneStrategy and implementation

It is a fast and collaborative,

customer-centric approach to

problem solving based around

your cross-functional development team

theGeniusWorks.com


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CONSULTING ...

THE GENIUS LAB

Strategy and innovation consulting process

Collaborative network of experts

,

theGeniusWorks.com


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CONSULTING ...

Example of recent project ...

Strategy for retail innovation

Communications market leader

Customer immersion, insight mapping

Segments, trends, best practices, parallels

Concept design, Rapid prototyping, evaluation

, ,

6 weeks, including 3 x 2 day team workshops

Stakeholder engagement, launch planning With cross-functional team and sponsors

theGeniusWorks.com


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CONSULTING ...


Premium drinks brand

Customer immersion, existing research

Segmentation, competitive map, targeting

Proposition, messaging, packaging, channels

, ,

5 weeks, including 3 x 1 day workshops

Brand launch and horizon plannning With in-house team of functional experts

theGeniusWorks.com


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CONSULTING ...

Develo in a reen brand strate 2009


Global mobile operator

Collation of existin research

Co-creation workshops with consumers

Insights, hypothesise, concepts, propositions

Learning from other companies

Strategic roadmap and integration plan

theGeniusWorks.com

8 weeks, with collaborative team of experts


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TRAINING ...

development programme for business

leaders, market managers and others too.

Workshops are delivered by an expert

team of specialists and practitioners

...

exploring best practices and new ideas... inspired by the latest case studies

Programmes can be customised through

business issue analysis, capability

diagnostics and profiling.

High energy, practical and interactive,

toolkits, cases, videos, real projects.

theGeniusWorks.com


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TRAINING ...

the fastt r ack

theGeniusWorks.com


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TRAINING ...

, ,

world of customers, marketing, brands and innovation. It brings together the latesttechniques with real-time case studies, to catalyse new thinking and capabilities. It

can be customised to your business, and is endorsed by The Marketing Society.

theGeniusWorks.com


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TRAINING ...


Lastminute.com, online travel business

3 brands, 12 countries, 240 marketers

12 month accelerated development program

Learning concept aligned to business needs

Capability framework and individual profiling

Marketing community with events and online

Marketing workshops, processes and tools

theGeniusWorks.comtheGeniusWorks.com


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TRAINING ...

Market Accelerator action learningExample of recent project ...

Business leaders and senior marketers

Eczacibasi, leading multi-sector business

2, 3 or 5 day workshops for 15 x 20 people

Customer insight, rethinking what matters

Market strategy, new opportunity mapping

Business innovation, rethinking the rules

Value propositions, products to solutions

Marketing performance and leadership



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TRAINING ...


ITV, leading commercial broadcaster

Changing market, challenge of new media

Innovative selling, rethinking marketing

Digital media, how to compete and use it

Changing world of marketing and technology

New marketing and the new role of CMOs

Practical solutions and action planning

theGeniusWorks.com


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VENTURES ...

We also get involved in a range of new

ventures, either as expert advisors

or as strategic facilitators

This combines a consulting, training and .

innovative projects and start-up businesses

Current ventures include

Brand Genius

with Brand Finance and virtual network

Hospitality Hub

with the founders and technology partner

Zoom Ventures

with Clownish and virtual network

theGeniusWorks.com


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VENTURES ...

Brand Genius strategic brand consulting

Rethinking brands and brand propositions

Strategic focus and innovative solutions

More analytical and more creative

The yin and yang of brands

GeniusWorks and BrandFinance

Virtual team of expert brand consultants

Partners in 20 cities worldwide

www.BrandGenius.com



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VENTURES ...

Hospitality Hub professional network

Professional network for hospitality people

Bringing people together, sharing new ideas

Hotels, restaurants, brands, alumni groups

Connect, debates, ideas, suppliers, jobs

Start-u business su orted b GeniusWorks

Technology partnership with Viadeo

Endorsed by leading hospitality associations

www.HospitalityHub.com



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VENTURES ...

Zoom Ventures social entre reneurshi

Focus on social and environmental issues

For entrepreneurs and enterprises

Incubating the best ideas and innovations

New business models that also do good

Business and sustainability experts

GeniusWorks with Clownfish

www.ZoomVentures.com

theGeniusWorks.comtheGeniusWorks.com Sustainable innovation consulting process


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RESOURCES ...

Download from www.theGeniusWorks.com :

News, Blog, Events

Videos, Presentations

, ,

Other resources available as appropriate:

120 case studies of lead practices

50 marketing tools, strategy to brand30 customer tools, segmenting to loyalty

20 creative tools ideation to im lementation

And access to the resources of:

pec a st consu t ng rms

Virtual team of expert consultants

Authors, speakers and thought leaders

theGeniusWorks.com


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INSIGHTS ...

xp o t ng ns g ts rom partners e ow ext etc.

... Download reports at www.theGeniusWorks.com


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TECHNIQUES ...

theGeniusWorks.com

C S S S


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CASE STUDIES ... Best and emerging practices from around the world... downloads at www.theGeniusWorks.com

Baidu, China DSM, HollandTesla, USA

Ugg, Australia

-

Banyan Tree, Singapore

Live Nation, USACamper, Spain

,

W Hotels, USA

Genentech, USAThreadless, USAav anas, raz

Tata, India

ooperat ve,

Chupa Chups, Spain

,n osys, n a

Current TV, USA

Alessi, Italy

Voss, Norway

,

H&M, Sweden Freixinet, Spain

Lego, Denmark

Smart, Switz.

,

P&G, USA Jimmy Choo, UK

MoMA, USA

ucc , ta y

Natura, BrazilUmpqua, USA

Pelamis, Spain Amazon, USA Mini, Germany

,

Stenders, Latvia

Nestle, Switz

Jones Soda, Canada

Barbour, UK

,

Zopa, UK

Nokia, FinlandEl Bulli, Spain

Air Asia. Malaysia

Toyota, Japan

Li & Fung, China Vom Fass, Germany

Danone, FrancePixar, USA

Nintendo, Japan

Laika, USA

Club Med, FranceNew Balance, USA

Ferrari, Italy Zipcars, USA

Skoda, Czech Republic


EXPERTS


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EXPERTS ...

Peter Fisk. Strategic marketer and innovator with the

likes of Coca Cola and Microsoft, founded the Genius

Ruth Saunders. Strategic brand marketer and innovator,,

Bev Burgess. Experienced marketing director who

specialises in business to business and technology

marketing, and people development.

with diverse experience gained with P&G and Mars,

through to Prophet and McKinsey & Co.

Shaun Smith. Customer insight and experience

mana ement s ecialist, author of books such as

Lori Costello. Specialist in communication strategy,

trained with Scott Paper in USA, then ran a PR agency ,and now a strategic consultancy Costello & Co.

Uncommon Practice and See Feel Think Do

Martin Thomas. Communications specialist, particularly

in PR and sponsorship. Former managing director of

Cohn & Woolf co-founder of inte rated a enc N lonnt ony eant ous. usta na ty an nnovat on

specialist who is senior advisor to the WWF, and was

previously a technology-based marketing director.

Magnus Lindkvist. Futurist who specialises in pattern

Jeff Wolfin. Customer service and human performance

expert, founder of Humanicity, and previously change

management consultant with PA Consulting Group

recognition and invisible trends, was a brand strategist at

Differ, and is a leading participant in TED.

Andy Milligan. Customer and branding specialist, led

Interbrands develo ment in Asia Pacific, and wrote

Laurie Young. Professional services expert and

experienced marketing director, authored various books

included Scenarios in Marketing.

Brand it Like Beckham and other books. ... And working in partnerships including Best Marketing,

Brand Finance, Caffeine, Clownfish, CSA, Fastleader,

InnoEurope, Marketing Society, MCT, OGI, SFB, and others.theGeniusWorks.comtheGeniusWorks.com


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[email protected]

theGeniusWorks.com

inspired 2010 ... new ideas for business leaders

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