of online experiences begin with a search engine

Brands with blogs have

93

70

75

434

ANALYZE1 Review your website analytics for popular topics and content formats.

Identify the target keyword and select the content you will be repurposing.

Build your new content with SEO in mind.

Maximize the content’s value by including your target keyword and linking related pieces to boost SEO.

MORE

C O N T E N T F O R S E O

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INDEXED PAGES on their websites

of users neverclick past the FIRST PAGEof search engine results

of links users click on are from SEARCH RESULTS

STRATEGIZE2

TRACK5

CREATE3

OPTIMIZE4

Brainstorm the best formats for your new content and map out the new campaign.

Popular mediums include blogs, infographics, videos, quizzes and e-books.

Make sure your content is optimized for high rankings.

Is your page title unique and keyword rich? Do your links and image captions include your keyword?

Keep in mind SEO best practices for best results.

Track engagement now that your new content is live: shares, likes, reads, downloads, and conversions.

Pick the metrics that are most important to your business goals; but remember – be patient and keep creating relevant content.

SEO takes time and consistency.

14.6

1.7

AVERAGE CLOSE RATE

SOURCES

SEO

OUTBOUND

verticalnerve.com

imforza.comblog.bufferapp.com

buzzergy.comsearchenginejournal.com