reputation management by dubai seo
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Dubai SEO once again brings you a post on Reputation Management, which is another fancy way of saying SEO, search engine optimization. Reputation Management is in the news a lot more lately as SMEs realize we are all being researched online. This is a huge topic of concern as many SMEs have not properly invested in online communication, have not trained their staff to more effectively represent their brands on the internet and in social media, and generally don't understand Reputation Management and often get it wrong and are inconsistent.TRANSCRIPT
Reputation Management
It's Really Just Great SEO!
Twitter: LightningSEOx Taner Kilicarslan
• Owner of 74by2 • Founder of www.SME-World.com • Co-Host of www.smebiz.tv • Owner of www.DubaiSEO.me and
www.SEOKualaLumpur.com • Keynote Speaker • chocoholic! Connect With Me!
www.DubaiSEO.me Lightning SEO Blog
• What is Reputation Management?
• Why is it important to SMEs?
• Transparency: Is it worth the risk?
• 3 Great Tips to Help You Manage Your Reputation Effectively Right Now
• 10 Commandments of Reputation Management
Today we cover...
Online reputation management is another way of saying Search Engine Optimisation, SEO.
People are constantly looking in search engines for more information about YOU or your company.
When they type in either your name or company name into Google, what comes up (ie: pictures, reports, website(s), events, presentations, videos, etc.) and also your social media profiles and public interaction.
The more content search engines find about you, the more "web presence" or online authority you have.
What is Online Reputation Management?
People are constantly searching for you, your business, or your niche online. You must have user generated content about your company, your services, your testimonials, and expertise (ie: blog).
Whatever they find is either because you put it there or because someone else did.
If what is found is not positive (ie: bad website, negative social media, someone trash talking you), then you need to be aware and responsive.
Why is this Important for SMEs?
What does being “transparent” mean?
• Allowing employees to talk about products and services publicly; • Establishing a 1-to-1 communication channel; • Asking for feedback; • Not hiding criticism, and addressing it publicly.
Being transparent is risky. Opening up to criticism and feedback is beneficial for SMEs to grow and get exposure. But in the long run, not being transparent is riskier.
Transparency: is it worth the risk?
1. Always look up your name or your company's name on Google.
3 Tips to Improve Reputation Management
2. Always generate new content specific to your business/interests and make sure to have "Google Authorship" connect you to your content
To learn more about Google Authorship visit our www.dubaiseo.me blog page.
3 Tips to Improve Reputation Management
3. Always create Cyber Alerts for yourself/business
3 Tips to Improve Reputation Management
1. Become well respected.
2. Be radically transparent.
3. Monitor what's being said about you.
4. React quickly and politely.
5. Address criticism immediately and publicly.
The 10 Commandments of Online Reputation Management
6. Treat your Google page 1 result as your business card. 7. Understand your detractors. 8. Attack your illegitimate attackers. 9. Learn from your mistakes. 10. Ask for help if necessary
Twitter: LightningSEOx Taner Kilicarslan
• Owner of 74by2 • Founder of www.SME-World.com • Co-Host of www.smebiz.tv • Owner of www.DubaiSEO.me and
www.SEOKualaLumpur.com • Keynote Speaker • chocoholic! Connect With Me!
www.DubaiSEO.me Lightning SEO Blog