research analysis and marketing plan: masergy communications

M a s e r g y M a r k e t i n g P l a n P a g e | 1

MKT305-1104-10 Marketing and the Virtual Marketplace

Phase 5 Individual Project

Sabrina Mergenthaler

Colorado Technical University Online

Professor Monique Georges

November 7, 2011


Table of Contents

Executive Summary………………………………………………………………. Pg 3-8About the company……………………………………………………….. 3Business Management…………………………………………………..... 3-4Target Market and Customer…………………………………………….. 4-5Marketing and Sales………………………………………………………. 5Competition……………………………………………………………….. 5-6Business Operations………………………………………………………. 6-7Financial Projections & Sales…………………………………………….. 7Managing the Customer Relationship…………………………………….. 7-8

Situational Analysis……………………………………………………………….. 8-12Situation………………………………………………………………….. 8-10SWOT Analysis…………………………………………………………… 10-12

Strengths………………………………………………………….. 10Weaknesses………………………………………………………... 10-11Opportunities……………………………………………………… 11Threats…………………………………………………………….. 11-12

SWOT Table………………………………………………………………. 12

Product Strategy…………………………………………………………………… 12-16Positioning…………………………………………………………………. 14Positioning Statements…………………………………………………….. 14-15Positioning Strategy……………………………………………………….. 15-16

Competitive Analysis………………………………………………………………. 16

Marketing Goals…………………………………………………………………… 17

Marketing Objectives……………………………………………………………… 17-18

Strategic Initiatives………………………………………………………………… 18-19Pricing Strategy……………………………………………………………. 18Place Strategy……………………………………………………………… 18Internet…………………………………………………………………….. 18International Distribution………………………………………………….. 19

Promotional Tactics………………………………………………………………… 19-21Web Banner………………………………………………………………… 19Print Advertisement #1…………………………………………………….. 20Print Advertisement #2…………………………………………………….. 21

Budget……………………………………………………………………………... 22

Conclusion…………………………………………………………………………. 22

References………………………………………………………………………….. 23-24

Executive Summary


About the company and the ProductsMasergy is a telecommunications company currently based out of Plano, Texas.

Established from the ground up, founder Barry Nalls developed the company in 2000 with a

mission in mind: to deliver a full suite of voice, data, and video services to the global enterprise

market (Nextone, 2002). Servicing America and many countries across six continents, the

company provides various forms of communication services from internet, television, and phone

to analysis and security for businesses as well as private consumers. Some of their most

reputable products include the QoS Video System and Intelligent Network Analyst platform

(Masergy, n.d.).

Business Management

Masergy’s management team is dedicated to performing with highly skilled and talented

individuals. Their value as leaders resonates as they demonstrate a keen capability with

designing and managing multifaceted systems, as well as defining and delivering outstanding

consumer service (Management team, 2011).

Chris MacFarland Chief Executive OfficerDirector

Robert E. BodnarChief Financial Officer

Tim NaramoreChief Technology Officer


Scott StricklinSenior Vice PresidentGlobal Sales

John DumbletonSenior Vice PresidentBusiness Development

Cam AndersonSenior Vice President Operations


Target Market and Customer

Due to the vast capabilities of Masergy’s products there is truly no market incapable of

being penetrated. As such, Masergy contends on a global scale making its presence known

throughout North and South America, Europe, Asia, Africa, and Australia. However, each

product they offer adheres to calling a particular consumer. For instance, the QoS video

recognizes the needs of individuals who enjoy the luxuries of high-quality and high-definition

products; engaging in sports and video gaming entertainment; as well as businesses that utilize

massive digital graphics and other related operations. Businesses in this category might include

program and gaming developers or international companies that use web-conferencing. With the

ever-expanding technological industry providing further clarity in televisions, computers, cell

phones, gaming consoles and various handheld devices it is likely to see the market for the QoS

video system continue to grow as well as the product itself to adjust with the demands of the

growing market.

The same could be said for the growth of the INA platform, which provides users a

simplistic avenue for monitoring the potential development of their company through

examination of website traffic. More and more companies are knocking on the screens of

worldwide consumers through the power of the internet. Long gone are the days of door-to-door

sales with the expansion of businesses to the web. With this flux in buyer behavior it is more

important than ever to understand the habits of online shoppers—a capability provided by the

INA at an all inclusive rate that eliminates the need for businesses to hire additional laborers to

monitor, analyze, and report. Whether a company is operated by one person from their home or

by thousands across the globe, Masergy’s INA brings informative data to the people that need it

most for making business decisions.


Marketing & Sales

Growth of Masergy over the past decade has seen tremendous improvements and has

ultimately pushed the company closer to being a publicly traded company. Having witness a

32% increase in sales since 2007, Masergy’s earnings of $97.5 million in the final quarter of

2010 are only expected to grow further (Company Profile, 2011).

The company partakes in a variety of marketing avenues which include annual golf

tournaments for partners, trade shows, internet, television, and print advertising, and the

inaugural industry roundtable hosted in London (O’Connell, 2011). In building brand awareness,

there is no avenue Masergy will avoid.

Competition

Though Masergy competes with literally thousands of communications companies across

the globe, making up the largest contender is AT&T. Originally founded in 1885 under the

identity of American Telephone and Telegraph Company, AT&T once held a monopoly on the

telecommunicating industry. Since their entrance into the business world, the company has been

merged, sold and purchased many times over. It has come to its final home in Dallas, Texas,

making AT&T not only global rivalry for Masergy, but a local competitor as well. AT&T is also

recognized as one of the leading worldwide providers of IP-based communications, voice, video,

data and internet services (AT&T, n.d.). They extend services to business, consumers, and

government agencies, globally, nationally, and with all business sizes (AT&T Company Profile,

2011). The contend to hold the nation’s fastest mobile broadband network and the largest

international coverage of any U.S. wireless carrier, offering the most phones that work in the

most countries; the largest Wi-Fi Network in the United States; and the largest number of total

broadband connections in the United States (AT&T, n.d.).


With its innovations still pouring out, AT&T sees a continual annual financial growth. In

fact, from 2010’s second quarter to 2011’s second quarter review, the company has witnessed a

revenue growth of 8.3%. In terms of actual dollars from AT&T’s perspective, that equates to

$1.8 billion dollars. Projected earnings for the company’s yearend revenue are grossly larger

than the already $31.5 billion they have generated in just the first two quarters of 2011. AT&T’s

long standing experience with consumers coupled with a strong suit in innovation will surely

keep this company on top of the telecommunications game for many years to come, but that

simply means Masergy will have to stay on its toes (AT&T, n.d.)

Business Operations

As Masergy dives deeper into the competitive world of telecommunications services, it

recognizes the need to focus business operations in areas that will project the company into the

future. Such areas will adhere to:

Generating recurring income through providing valuable

customer service and desirable products,

Increasing business assets by implementing innovative

approaches with regard to technology

Securing the income and value of the business by:

Creating demand for goods and services

Maintaining affordable services for consumers

Taking aggressive approaches to providing simple,

yet innovative products and marketing against

competition


Controlling and maintaining quality and efficiency

of production activities, and

Advancing as a supporting business of the

community.

Financial Projections & Sales

In addition to the great achievements by Masergy Communications, Inc the company

performs at a steadily increasing rate. In fact, Masergy has seen a 32% growth in the last three

years alone (Company Profile, 2011). Plans for the future include hiring an addition 50 people to

support massive growth. In 2010, revenue reached a peak at $97.5 million, earning the company

the 122nd position in earnings for its industry. The projected earnings for 2011 are estimated to

spike to $116 million based on the current growth. Also, February of 2011 marked the entrance

of Masergy into the New York Stock Exchange (Masergy PE, 2011).

Managing the Customer Relationship

A key component to Masergy’s success relies on the relationship it maintains with

consumers. In striving to establish a long lasting, and mutually beneficial commitment, Masergy

intends to provide products and services at rates that are affordable to all consumers. To achieve

this goal, Masergy holds accounts to a case-by-case fee schedule.

To uphold unbeatable rates, Masergy will include price match guarantees, and use

selective marketing techniques to ensure our clients—old and new—receive the maximum value

from their services. Techniques will allow all customers to modify their account options

regularly in order to obtain the lowest cost throughout the year. Masergy customers will also be

held to no contracts—giving them a greater freedom of choice. Instead, Masergy will make

loyalty a priority through offering longevity deals and promotions, and referral incentives. Other

Situational Analysis


venues Masergy may proceed with to obtain new clients will involve trial offers, and

no-cost/low-cost equipment.

Ensuring optimal standards are met Masergy provides a base outline of guaranteed

policies regarding products, services, and equipment. Masergy guarantees reliable, uninterrupted

service, regardless of any conditions; an easy no-cost-to-consumer product exchange/return

policy for damaged and non-functioning equipment (adhering to an abuse policy); and extended

service warranties for the duration of the relationship. On top of this, Masergy promotes

superior-quality customer service 24/7 via e-mail and telephone, and on a regular business

schedule (M-Sat. 7am-7pm) for in-house/in-business services/repairs (Masergy, n.d.).

Situation

The expansion of technology grows daily. Recognizing the universal need to

communicate is a crucial indicator of the advancements technology will strive to achieve in the

future. Each new generation born into the world is experiencing technological advancements at

only younger ages. Understanding this concept marks the future of all telecommunications

companies. However, because not all consumers within a target market will respond similarly, it

is necessary to segment within that audience (Grewal & Levy, 2009). Comparing the

homogenous and heterogeneous needs of consumers will enable Masergy’s marketing agents to

appropriately position products on the market (Georges, 2011). The homogenous needs of the

consumers for the QoS video would include a desire for absolute fine-quality. Businesses using

the most beneficial aspects of QoS video are going to be involved in activities such as regular

video conferencing, art and graphical data exchange. Individuals utilizing the QoS video will do


so to enjoy the finer quality of graphics for entertainment as well as personal video engagement

activities. Their heterogeneous needs for the QoS video system will be based on personal desires

as demonstrated by the individual versus a necessity in order to provide quality products as with

businesses developing games and programs. Therefore, varieties of segmented groups for the

QoS video system may include socializers, gamers, computer program developers, families with

school-aged children, and artists.

Considerations for the homogenous needs of the INA platform will include the

requirement for a business to maintain a functional website based on flow of traffic. Depending

on the variable size of a company the data represented in the INA report will adhere to the

heterogeneous need to diversify products based on the sales of particular inventories. Internet

retailers, as well as brick and mortar retailers who conduct online sales will be contained in the

segments of this product’s market. Bloggers may even find some benefit to using this feature.

As stated, the evolution of the technology industry promotes a steady increase in all areas

of digitalized video and online retail. There is no reason to doubt the ability of these products

generate substantial revenue within their given market segments. As the demand for innovative

products rise, so shall the efforts of Masergy to provide those innovations at considerably low

costs.

In order to maintain value with all consumers, it is Masergy’s goal to continue its services

based out of the United States. The intention of this goal is to establish firm ties to being an

American company, and as such develop a relation with our political leaders to enhance

domestic conditions for the betterment of all citizens. This promotion is to be reflected inside and

outside of the company, as Masergy recognizes the positive culture of a company as a direct

impact upon consumers.


SWOT Analysis

Strengths

Unlike AT&T who has had over a century in experience in technology, Masergy comes

to the table with the latest innovations in the world of telecommunications. Their high-grade

WNA platform performs on a superior network—making them the only provider of select

services across the globe. While AT&T has to arrive at this technology, it drives costs up

effectively. Masergy carries the advantage of not having a weighted history, and with that

carriage it does not have to respond to questions from consumers about why prices continue to

go up. Masergy also brings this superior package at a lower rate than AT&T ever intends to

(Masergy, n.d.).

Weaknesses

Not unlike their competition, Masergy has evolved by acquisitions, partnerships and

expansions. They have intentions of bringing the company to a publicly traded stock exchange in

the near future (Masergy, n.d.). However, perhaps publicity is also something that hurts this

company. Masergy is weakened by their small company size. The large demands of their

consumer base are not the only reason for concern either. This small sized company lacks

advancement opportunity for employees, as the current positions holders are in for the long haul

(“Masergy,” 2010).

Comparatively damaging, and partially due to the size of the company, Masergy offers a

limited service agreement. This service agreement highlights many stipulations, and seems to

lose the focus of consumers in the vague terminology outlining the conditions for which service

challenges will be met (Masergy, n.d.).

High-grade WNA platform that provides superior quality on all grounds including performance and price compared to AT&TInitiative in taking a proactive stance on server issuesInorganic growth by strategic acquisition & the intention to go public over the years.

ABRY merger

Becoming a publicly traded company

Countering security threats from hackers

Employee destruction

Strengths Weaknesses

Opportunities

ThreatsExternal

Internal

Small company size with large demands. Fewer than 200 employees. Lack of advancement opportunity due to size.

Limited service agreementsLink

SWOT

Analysis


Opportunities

Notably, Masergy is far from being without opportunities. In fact, in addition to seeking

public trading capabilities, Masergy is on the verge of settling another merger. The merger of

Masergy and ABRY is set to bring many great changes to Masergy including an increase of

employees by about 50 people. The merger will also allow them to expand on many of the

services they already provide, while driving costs down for consumers (Engebretson, 2011).

Threats

Like many other companies who have expanded their services over the vast internet,

Masergy is put at risk by hackers. Masergy spends a great deal countering security threats from

those who would otherwise subject the company to such terroristic behaviors (Masergy, n.d.).

Possibly more destructive than hackers, are those threats which come from within the company

and spill into the external environment. As we are all aware, the internet provides people with a

shield that protects their identity as well as freedom to say what they want. On websites that were

designed to allow others an inside view of companies, we find a large amount of Masergy

employees lashing out and criticizing the business rule. For instance, one employee claims the

company needs to stay private in order to protect some skeletons in the closet. Others imply

arrogance of the heads and a heavy political atmosphere of the entire company. Others mention

the lack of growth opportunity for employees. Though stemming from within, these anonymous

posts carry damaging effects for the company who wishes to go public (“Masergy,” 2010).

SWOT Table

http://www.masergy.com/network/service-level-agreement

Product Strategy


The QoS video delivers first-class IP bandwidth exclusively designed to dispense an

unwavering superior-quality video at all times and under all network conditions. The QoS video

is perfectly suited for plug and play operation at high definition levels on a dedicated high-

quality bandwidth. The service allows customers to enjoy such features in addition to

Telepresence video all while engaging in multiple bandwidth consuming activities with the peace

of mind offered by simple call set-ups and reliable network connections. Other benefits include

the ability to connect publically or privately to the network, without the requirement of a router.

Access to the network as well as utilization of the network as a backup source for data comes at

no additional cost to consumers (Masergy, n.d.).

Masergy’s priority in quality service also provides businesses large and small with the

Intelligent Network Analyst (INA) which acts as a real-time service monitor. The INA tools

allow businesses to track network traffic, application performance, as well as view and filter

traffic by application, port, protocol, IP

Fig. 1. (n.d.). VideoOverlay Network. QoS Video. www.Masergy.com


address and QoS service plane. This service is provided at a low monthly cost to consumers as a

web-based portal. With no software or hardware required to operate the platform Masergy

provides businesses with monitoring solutions that consume none of the bandwidth, which

means better browsing for customers (Masergy, n.d.).

Positioning

Masergy currently operates in North America and in foreign markets around the globe.

Masergy’s communication network is not hindered by a lack of Ethernet in undeveloped nations

which makes it a highly competitive rival for any telecommunications company. Striving to

bring optimal performance at unbeatable rates, Masergy promotes connection when you need it,

where you need it regardless of any variable condition. Dedication and reliability is only the

beginning of the imagery connected with Masergy products and solutions. Masergy upholds

value in its customer service that is unmatched by any competitor, bringing to consumers

dependability and satisfaction guaranteed. Delivering peace of mind is a branding image lost in

Figure 2. (n.d.). Intelligent Network Analyst. www.Masergy.com


much of today’s industries who seem to forget the value of quality service and upholding

promises. Masergy promises to protect your data while providing an unlimited backup source at

no additional cost because the company understands the commitment of their promise to bring

reliable, fast, and top-quality service to its consumers (Masergy, n.d.).

Positioning Statements

QoS Video-“Defining the next generation of optimal viewing for families all

around the world, Masergy’s QoS Video offers unwavering dependability and

security for a value unparalleled by AT&T.”

In this statement, Masergy recognizes that the product is available globally, but it is also

available to families on a budget. Also, it makes note of the major benefit of being secure and

dependable. Since other companies rely on wires and weak satellite signals, Masergy’s dedicated

service means fewer interruptions—an important tool during severe weather and other similar

events. To close the statement, we add that the value is better than any of our greatest

competitor’s—AT&T.

Intelligent Network Analyst-“For businesses large and small who want to take

control of their future by implementing the strategies of Masergy’s Intelligent

Network Analyst which opens a window into the world of consumers unlike your

typical host analysis.”

The positioning statement for the INA identifies that it is a tool capable of

handling the needs of businesses of all sizes. It answers to being a beneficial component

of developing the future web-hosting needs of businesses across the globe. Because of the

unlimited amount of web-host providers, including AT&T, Comcast, Yahoo, and Google

Competitive Analysis


just to name a few, who also provide similar tools to monitoring web activity the

conclusion of the statement makes a comparison to any of these hosts.

Positioning Strategy

Of the many ways Masergy contends to stand out from its competitors the

company prides itself primarily on provisions that are solely conducted by Masergy. No

other communications company offers the dependable connection of Ethernet regardless

of environmental conditions. No other company reaches areas where Ethernet is

considered unapproachable. The service maximizes bandwidth usage to ensure top

speeds, and comes at a price unmatched by any competitors. Additionally, the small staff

of the company lends to an atmosphere of familiarity among consumers. Consumers are

not passed off to various representatives in a confusing system of departments; rather

they are serviced by recognizable individuals of one call center.

Perpetuating their image that “it’s about time people were given real choices; no

wires attached--” Masergy penetrates the market with the perception of total freedom and

choice to its consumers. Channeling the communications and sales directly, Masergy

promotes a general feeling of loyalty and trust.

AT&T’s long life in the world of telecommunication has promoted one thing above

anything else; and that is its brand name recognition. Strong brand names help to increase

margins by allowing the company to charge premium prices for goods and services, because

customers perceive a higher standard of quality. AT&T carries a wide variety of products.

Diverse products and revenue help shield the business from shocks in any one part of their

business. Different products have different characteristics. Those characteristics do not always

Marketing Objectives

Marketing Goals


match; therefore, a company can lower their risk by investing in a business with low correlations

with other products. This lowers risk and increases the value of the business over the long-term

(Grewal & Levy, 2009). Due to AT&T’s long standing, they carry a robust financial position

which allows them to take on new endeavors and other risks. This also places their company in a

leading market position as Masergy’s number one competitor.

With a company that carries over 250,000 employees across the globe, and comprises

approximately 43% of the market share, it is no wonder AT&T makes such great competition

(AT&T, n.d.). Not surprisingly, AT&T only wishes to grow more and further dominate the

telecommunications industry. However, even with the $2.67 billion spent in advertising, and the

global targeting with a secure wireless and private individual segments building, the greatest

issue AT&T will come to face in their product comparison will be the same old wires and slow

DSL that even turtles find comfort in (Elliott, 2011).

As any growing company has goals with which it seeks to achieve, Masergy is no

different. Eventually, the company intends to expand into larger markets, and hold a position

among the top-ranking companies in the telecommunications industry. In the mean time,

Masergy is set on obtaining several more mergers and further developing itself as a publicly

shared company on the NYSE. In doing so, Masergy will enhance its position of market share.

Other goals for the company include generating a secured revenue base on all continents in

which it does business. While the measurement of their success will be most evident in financial

documentation, Masergy leaders predict that the real measure of their success will be reflected in

the provisions to the consumers.

Strategic Initiatives


Quantitative

Profit—Increase revenue by at least 10% by the close of the fourth quarter

Sales—Develop consumer base additionally by 50,000 households within the next twelve

months

Market share—Improve market share to 10% by close of fourth quarter

Qualitative

Quality—Uphold the value and standard of quality designed services and products

Customer satisfaction—Gain 65% consumer awareness of Masergy in our target markets

Employee welfare—instate a company communication circular; generate better opportunities for

advancement; develop a professional and positive company culture

through company sponsored events and conferences

Social responsibility—Engage in local community projects, expand the term “community” to

include any market Masergy operates.

Masergy aims to be an organization of transformation—adapting to new technologies and

environments in which we enter. In attempting to strategically approach these goals Masergy will

initiate some of the following techniques:

Pricing strategy

To ensure our products and services can reach every home and every business,

Masergy will maintain a case-by-case charge to fill the needs of the consumers. Unlike

other services which carry a flat rate for services, Masergy will meet and beat all

competitors, including those with bundled packages.

Promotional Tactics


Place strategy

Developing our customer relationship is crucial to the success of the Masergy

plan. Therefore, Masergy will utilize a direct distribution channel—whereby our services

are only offered through direct communication with a Masergy associate. To provide the

absolute lowest cost to our consumers, we will work with our vendors in a vertical

distribution channel. As well, Masergy will use intensive distribution methods to deliver

products to the retail global market.

Internet

Recognizing the power of the internet in capturing our target market, we will

utilize features such as blogs, social networking, e-mail messaging, and our own

informative site to bring awareness to our clients.

International distribution

Currently Masergy services businesses worldwide and in 56 various countries

(Masergy, n.d.). We will continue to reach these international markets using the same strategies

we use in the United States.

As with any company, Masergy desires to increase consumer awareness. Believing in the

message that “real people need real solutions” Masergy attempts to satisfy this objective by

implementing several delivery platforms that are designed to build awareness and increase

overall impression. Utilizing social media outlets such as blogs, Twitter, FaceBook and

LinkedIn, Masergy will inspire a message that dares consumers to “experience. Choice.” Below


you will find two samples of print ads and a link to a web banner that directs consumers to our

website—a portal to the many web-based venues Masergy participates in.

Click to see our Web Banner.

*NOTE—Due to size, a one year marketing plan has been provided separately.

http://i4.photobucket.com/albums/y136/sabrinamergenthaler/379955.gif


Print Advertisement #1

Continued from page <None>

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WSTA® Ticker 2009 - Issue 1 17


Masergy

is there for you, delivering high-quality, hi-def video at unwavering speeds through all severe conditions—providing you

the comfort of knowing you’re always in the loop.

For more details log onto www.Masergy.com

enjoy a Hi-Def video game,Whether you want to stay informed,

Print Advertisement #2

Conclusion

Budget


Using the revenues generated (approximately $97.5 million), Masergy will develop a

budget for marketing expenditures. Consuming five million, or slightly more than 5% of the

generated revenue from 2010, Masergy will engage in marketing according to the plan provided.

The marketing calendar lists the various social websites, magazines, newspapers, billboard

locations, radio and television stations and other avenues for which Masergy will promote its

products.

By implementing a strategic product positioning plan, building brand awareness, and

conducting various marketing techniques, Masergy intends to aggressively gain the marketplace.

While the small staff and limited budget are contentions with which Masergy must overcome,

true success comes on the satisfaction of consumers. In order to ensure our message is clearly

penetrating the market and upholding Masergy values, we will conduct frequent consumer

surveys, measure financial charts, and compare the components of our goals with the milestones

achieved. Masergy recognizes the market as the holder of all the cards, and in meeting the needs

of the market Masergy intends on generating a long-lasting, mutually beneficial future.


References

AT&T. (n.d.). AT&T Company Information. AT&T. Retrieved from http://www.att.com/gen/investor-relations?pid=5711

AT&T Company Profile. (2011.). Telepresence Options. Retrieved from http://www.telepresenceoptions.com/2011/01/att_company_profile/

Company Profile of Masergy Communications, Inc. (2011). Inc 500. Retrieved from http://www.inc.com/inc5000/profile/masergy-communications

Elliott, S. (2011). Ad Spending Could Change With AT&T Deal. The New York Times. Retrieved from http://mediadecoder.blogs.nytimes.com/2011/03/22/ad-spending-could-change-with-att-deal/

Engebretson, J. (June 2011). Connected Planet online. Retrieved from http://connectedplanetonline.com/business_services/news/ABRY-merger-with-Masergy-will-fuel-service-expansion-0628/

Figure 1. (n.d.). VideoOverlay Network. QoS Video. Masergy. Retrieved October 21, 2011 from www.Masergy.com

Figure 2. (n.d.). Intelligent Network Analyst. Masergy. Retrieved October 21, 2011 from www.Masergy.com

Georges, M. (2011). Live Chat. Marketing and the Virtual Marketplace. Colorado Technical University.

Grewal, D. and Levy, M. (2009). Marketing Third Edition. New York, NY: McGraw-Hill

Management team. (2011). Masergy. Retrieved from http://www.masergy.com/about-us/management-team

“Masergy.” (2010). Glassdoor. Retrieved from http://www.glassdoor.com/Reviews/Masergy-Communications-Reviews- E31601.htm

Masergy. (n.d.). Masergy Global Networking Redefined. Retrieved from http://www.masergy.com/

Masergy PE buy sparks hiring of up to 50. (2011). Dallas Business Journal. Retrieved from http://www.bizjournals.com/dallas/print-edition/2011/07/01/masergy-pe-buy-sparks-hiring-of-up-to-50.html?page=2

Nextone Communications Earns Platinum Status in Sonus Networks' Open Services Partner Alliance. (2002). Sonus Networks. Retrieved from


http://www.sonusnet.com/content/press-details/Nextone-Communications-Earns-Platinum-Status-in-Sonus-Networks-Open-Services-Partner-Alliance/647.aspx

O’Connell, I. (2011). Masergy advertising services. Bamboo PR—Showcase. Retrieved from http://bamboopr.co.uk/showcase/

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