PART H

RESEARCH AND PLANNING PART 2A

PART I

11 Years-16 Years

17 Years-22 Years

23 Years-28 Years

29 Years & Over0

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2

3

4

5

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7

8

Age:

Number:

Male Female0

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2

3

4

5

6

7

8

Gender

Gender

Yes No0

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2

3

4

5

6

Would you like to be informed about healthy and unhealthy food?

Yes No0

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2

3

4

5

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8

Would you watch a documentary about food?

Would you watch a doc-umentary about food?

Target audience summary

• Mostly female• Of a young age• Interested in food/cooking• Want to know about un/healthy food• From north west London• The varying cultural backgrounds means we

can reach a wider audience

Potential target audiences• The target audience which we had an idea of having was mainly females from the ages

of 16 onwards.• This was because women are considered more image conscious than men and there are

more health magazines for women than men. For example Now magazine have health and diet sections.

• Time Out magazine which is a listing magazine’s target audience is both men and women.

• Their hobbies and interests would mainly be going to the gym, cleaning, school, listening to music ect.

• Women are most likely doing domestic jobs and may not be able to eat as healthy as they would like and some may have just had babies or teenage children so having a documentary which informs them about food is great.

Target Audience Questionnaire

• 1. How old are you?

• 11-16• 17-22• 23-28• 29 and over

• 2. Are you male or female?

• Male• Female• • 3. Would you watch a documentary about food?

• Yes • No

• 4. Would you like to be informed about healthy or non-healthy food?

• Yes• No•

•5. What area are you from?

•North •North West•North East•East •South •South East•South West•West

•6. What magazines do you usually read?• •Gossip •Listing Magazines•Lifestyle Magazines• •7. What TV channels do you usually watch?

•BBC 1•BBC 2•BBC 3 •SKY •ITV•Channel 4•Channel 5

•8. What cooking shows do you usually watch if any?• •

• We had a video but the sound went funny, will be on our blogs soon