Research for ideas

A promotional campaign for the school Christmas production for the

Drama Department

Research CampaignLook at the following blog http://uaddit.com/discussions/showthread.php?t=642For each of the advertisements are using slightly unorthodox methods to get across their ideas

Consider No16. Life's too short. For jobsintown.com. ‘Life's too short for the wrong job.’

• What ideas/product is the advertisement trying to convey?It encourages people to quit their job if they do not enjoy it and this opensup business opportunities• What catches your attention?A man working in such a small cubicle and looks unwillingly

• How is it done?It’s done by having a man pretending to work in an extremely small space.

• What makes this an effective promotion?It reflects on some people’s actually career and this would really encourage themto find a new job.

Effective promotional CampaignsFind a minimum of 3 additional promotional campaigns. For each example indicate the promotional elements and strategies for success. (A table would be useful) Promotional Campaign Promotional elements Strategies for success

Breast Cancer Awareness Pink Ribbon World awareness weekEvents (National & global)Data portal - Webpage

Moral obligation to support charityCelebrity endorsementInstantly recognizable logo (pink ribbon)

NIKE JUST DO IT Slogan It is short, sweet but yet encapsulated everything people felt when exercising.It motivates peopleInstantly becomes popular

Apple Get a Mac The Mac/PC debateTelevision programme advertisement

Captures a consumer group’s personaDifferentiate their productExplain product’s benefits in a relatable way

Absolut Vodka: Absolut Bottle Absolut Bottle Eye catchyInterestingCapture consumers attention

Promotional ideas for your event Brainstorm the promotional elements and ideas you will include in your promotional campaign for the school Volleyball team

Posters

T-Shirt

Slogan

ISLE

Tiny volleyball giveaway

Summary of research

• From this research create a blog post• Give it the title, “Elements of a successful promotional

campaign"• Write out your title making sure you include the WHAT,

WHO and PURPOSE in your title• Underneath write out 2-3 sentences

describing WHY the promotional ideas are needed • Label/Tag the post with the label, " Elements of a

successful promotional campaign "• Submit the URL of the blog post to the dropbox