In this part of my research I was looking at the technology which is currently being used in high-street’s as well as high-end stores. This shows how the online world and technology before used just by Prada (around year2000) is now commonly used even by high-street brands.

The second part of the research includes the newests uses of technology in public spaces, as well as possible supplier.

In my design, there will be a large screen (just a projector to make it more affordable for a high-street store) on which the latest fashion will be projected. This should inspire people to buy new trendy products. This screen can be moved up or to the sides to allow a view for the audience seating on the stairs in the coffee shop during the fashion shows.

Each section would have at least one electronical device allowing customers to access the online store of the particular brand, as well as all the information in terms of availability and possible combinations of products.

Technology

Technology in a high street stop Mark&Spencer, West Quay, Southampton

Technology in a high street stops and their shop windows(e.g. River Island, Zara, H&M, and Lewis) London, Oxford Street

Technology in high-end shops and shopping centresSelfridges and Bond Street, London

Digital Advertising everywhere around us, e.g. Subways, Bus Stops