Researching The Market PlaceMorgan Fearnley

Indie/rock magazines

Q MagazineQ is a monthly magazine that talks about everything that happens in rock and roll. Every month Q creates new stars and identifies who's coming up next. It is the most purchased music magazine in the UK because of its photography, in-depth reporting and sense of humour. Reports show that more males (68.3) read it than females (31.7) and the most popular age range is 15-24 (35.5%). The magazine costs £3.99 and has a lot of different reviews such as new releases, films and live concerts.

NME MagazineNME is a weekly magazine that costs £2.20 per magazine. It talks about pop/rock music and started in March 1952. Across the magazine, NME.com, NME Video and the brand's live events and awards, NME reaches over 1.1 million music fans every week. Each week it gives its audience exciting and important coverage of the very best in new music, and it includes features such as the latest releases, live reviews, a guide to the best new bands in it’s ‘Radar’ section. Research shows that males (63%) are the majority of readers, however females (37%) also read NME. The average age of NME’s audience is 25.

MOJO MagazineMojo is a monthly magazine that includes a lot of journalism and iconic photography. Its audience is people that are extremely passionate about music. The average age of a reader of Mojo is 43. It has a review section in the magazine which is 30+ pages of the best of that months music. Mainly males (73.1%) read MOJO but women (26.9) also read it often. They always have interviews with different bands and artists in each magazine. It costs around £4.30 per magazine and usually has between 120-140 pages per issue.

KERRANG! MagazineKERRANG! is a weekly magazine that attracts heavy rock music lovers. The average age of a KERRANG! Reader is 22 and the readers are predominantly male. The magazines normally include interviews with popular artists and the latest news in the heavy rock music genre. It has feature articles such as album and concert reviews and the top 100 list. The magazine normally has got 70-90 pages in each magazine.