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Residential Energy Savings Programs:Win-Win-Win

Martha Amram, Ph.D., CEO, Ennovationz, Inc. --- Feb . 15, 2011

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Overview Problem: 35% higher energy use on-base Solution: Positive resident engagement Financials: Savings from the start Technology Platform: National & localized Next Steps: Fit into DOD’s strategy

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The 35% ProblemOn-Base

Off-Base

On-base housing• Same age or younger• Same size• Energy-efficient construction

On-base residents• More kids• More stay-at-home• More electronics & fridges• Fewer CFLs

On-base energy use• 35% higher

It is not the house!!

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The Persistent Gap

Residents PMH

Army

Energy bill anxiety high

Don’t know how to save

Energy & water costs high

Any action hurts resident satisfaction

No extra $$

Net-zero goal Don’t distract my soldiers No extra $$

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Residents PMH

Army

Energy bill anxiety high

Don’t know how to save

Energy & water costs high

Any action drops resident satisfaction

No extra $$

Net-zero goal Don’t distract my soldiers No extra $$

Solution: Positive Resident Engagement

INgenUity: A self-funding, technology-supported, energy-saving & rewards program

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The Savings are Large & Quick

Energy Savings: $180 - $200K per 1000 homes

Time to Implementation: MONTHS

Time to Payback: MONTHS

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How it Works

Local menu of savings actions In-home coaching visit Resident pledge to do 5 actions Statements of savings, goals and reward points Phone and email support Points redeemed by resident 80-80 Challenge

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RESULTS: 18% Energy Savings from Coaching

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RESULTS: Savings Every Day for Military Families

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RESULTS: Keys to Success

PersonalizationChallenge• 3:1 highest energy use to lowest• 50% of energy use from 1/3 homes

Solution• In-home personalization• Personalized goals• Personalized support

EngagementChallenge• Mission stress• Super-active families

Solution• Self-select 5 Acts• Awareness > 5 Acts• Group goal

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RESULTS: 180° Turn on Energy Bill Anxiety

Residents:“The check list of steps made it very easy to save energy, and once the actions became habit,

it was even easier.”

“The best thing about the program was having someone come to our home to talk to about ways to save energy.”

“The program was great.”” 

Base Privatized Housing Manager: “This study exceeded my expectations.”

Base Commander: “A sensational success.” “ A wonderful step in the right direction.”

“I think the changes will persist, they’re very easy changes.”

“People will be surprised at how much energy they are using.”

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Financials: Savings From the Start

Savings3XCost

$0To start

Adapted to Local Details Puts Money in Service Member’s Pocket

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Next Steps: Fit with DoD StrategyBAH + Rewards =• Lower admin costs• Higher satisfaction• Energy savings

Billing + Rewards =• Higher satisfaction• Less delinquency• Energy savings

Mock Billing + Rewards =• Lower costs• Higher satisfaction• Energy savings

Net-Zero Home =Solar +

EE Appliances + EE Lighting +

Rewards

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Technology Platform: National & Localized

Utility-grade meters PLUSWeb/mobile platform

NATIONAL• Common platform speeds savings• National merchants• See it on your smart phone

LOCAL • Local rewards supports community• Customized accounting to base needs• Local energy saving recommendations

Technology platform plus coaching delivers personalization andengagement nationwide -- same mix of technology and know-how usedin simulation-based training

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Questions?

Residents PMH

Army

Martha Amrammartha@ennovationz.com