resources & capabilities
DESCRIPTION
International Business Strategy LON301BUS. Resources & Capabilities. Unit: 4 Knowledgecast: 1. Module Learning Outcomes. Demonstrate a sound appreciation of current strategic management concepts - PowerPoint PPT PresentationTRANSCRIPT
International Business Strategy
LON301BUS
Resources & Capabilities
Unit: 4 Knowledgecast: 1
• Demonstrate a sound appreciation of current strategic management concepts
• Assess current developments in the organisational environment and alternative responses related to strategy
Module Learning Outcomes
Strategic Capability
(Johnson & Scholes 2008:95)
“Strategic capability is the resources and competences of an organisation needed for it to survive and prosper.”
Strategic Capability
Four Typical Categories of Resources
• Physical
• Financial
• Human
• Intellectual
Foundations of Strategic CapabilityResources Competences
Threshold Capabilities
Threshold resources:TangibleIntangible
Threshold Competences
Capabilities for Competitive Advantage
Unique resources:Tangible Intangible
Core Competences
Cost Efficiency
EOS
Cost Efficiency
Experience
Design
Supply
Cost
Bases for Competitive Advantage
• Porter’s 3 Strategy Approach• Price-based Strategy• Differentiation Strategy• Hybrid Strategy• Focused differentiation Strategy• Failure Strategy
Capabilities for Sustainable Competitive Advantage
• Value• Rarity• Robustness• Non substitutability
• Demonstrate a sound appreciation of current strategic management concepts
Cost efficiency is potentially a source of strategic capability for both private, public and third sectors.
• Assess current developments in the organisational environment and alternative responses related to strategy
What role do the differing management functions play in sustaining competitive advantage?
Knowledgecast Summary
Journal Review: Kumar, N. (2006) “Strategies to Fight Low CostRivals”, British Journal of Marketing
In preparation for this seminar, please ensure you have read Kumar’s
article and prepared answers to the following questions for discussion
in the session.Q1. Identify the challenges existing businesses face from Low Cost Rivals (LCR)
Q2. How should existing businesses develop their strategy to respond to LCR?
Q3. Consider the formation of the strategy and identify the two options that Kumar recommends?
Q4. Can you suggest any alternative options?
Seminar
Assessment Preparation – Rehearsal
You will have an opportunity to use this time to rehearseyour presentation regarding the business environment ofyour case study organisation, which will be invaluable inpreparing you for the first assessment. Ensure eachmember of the group understands and accepts their roleand responsibilities.
Group Activity