result map - overview of best practice process for strategic communications planning and evaluation
DESCRIPTION
The Results Map is an internationally-recognized best practice process for strategic communications planning and evaluation. The methodology is offered through consulting, coaching, applied training, workshops and the Results Map Handbook: The Essential Guide to Strategic Communications Planning. Connect with Caroline Kealey at Ingenium Communications: Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/TRANSCRIPT
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FOCUS COMMUNICATIONS ON DELIVERING RESULTS
Moving away from an activity-based model
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STRATEGY
The art and science of directing a systematic plan of action to achieve a specific result
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What does success look like?
PREPARE
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Start with the end in mind
PLAN
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Use strategy to design the tactical mix
IMPLEMENT
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Identify what you need to know Indicators
…and how you’ll know it Measurement Tools
EVALUATE
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