Name: Joyce van Dijk

Address: 3/29 C Nelson street, Woollahra 2025 NSW, Sydney, Australia

Mobile Phone: 0(061)4 66 587 792

Date of Birth: 18th October 1984, Holland

E-mail Weblog FrankWatching Twitter Linked-in Slideshare

CURRICULUM VITAE

EDUCATION

8/2009 – 9/2011 Wageningen University Wageningen

Master of Science (cum laude) in Management, Economics and

Consumer Studies. Specialisation in behavioural economics.

Used language in the study: English

8/2003 - 6/2007 Hogeschool InHolland Rotterdam

Professional bachelor in ‘Communication & Design Management.’

Used language in the study: English

Of which 9/2005 - 6/2006 Universidad de Sevilla, Spanje

Erasmus exchange year at the business faculty. Courses focused on

marketing and sociology. Used language in the study: Spanish.

8/1997 - 6/2003 R.S.G. ’t Rijks Bergen op Zoom

High School A-levels with specialisation ‘Culture & Society.’

PROFESSIONAL EXPERIENCE

1/2015 – to date Research Manager Direction First, Sydney

Currently I am a qualitative Research Manager. I set-up and research

projects in Australasia and focus on online methodologies. I work with

different clients, e.g. AMP and Snackbrands. I also develop client

workshops and internal workshops for my colleagues.

3/2012 – 12/2014 Dialogue Manager MWM2 Research, Amsterdam

In this function I was a qualitative market research analyst. I helped

organisations gain actionable insights via qualitative market research

in mostly Online Research Communities (MROCs). I worked with e.g.

Vodafone, Rabobank, UPC and retailers. I also developed client

workshops and I am responsible for innovations.

6/2009 – 3/2012 Commercial executive Avans+, Breda

Student job: I worked as a sales and account executive at an institute

for professional Bachelor and Master studies.

1/2011 – 3/2011 Student Assistent Wageningen University, Wageningen

Student job: assistant in the course ‘quantitative research methods.’

Help students with data-analyses during practical assignments.

9/2008 – 6/2009 Account Executive GB10 communications, Rotterdam

Fulltime job: developing marketing campaigns for mostly FMCG

companies. Responsible for complete project management, from

concept development to execution.

(3/2008 – 7/2008) (Backpacking through South-East Asia)

I quit my first job to pursue my dream: backpacking through South-

East Asia. I learnt a lot from this personal experience and met many

interesting people while travelling.

9/2007 - 2/2008 Marketing Executive Heliview Conferences, Breda

Fulltime job: managing marketing and promotion of professional

conferences together with the Marketing Director. Full project

management and responsibility for media relations.

6/2007 - 8/2007 Ondersteunend Redactrice NRIT Media, Breda

Interim fulltime job: author of print and web articles and designer of

new marketing tools.

1/2007 - 4/2007 Graduation internship TNS Research International, Rotterdam Analysis of the marketing policy by means of internal and external

qualitative research. Combining findings and relevant theories in an

advisory report and presenting this to the Marketing team.

Before 2007 Various: Spanish internship, sales agent, promotional agent, author

MASTER STUDY PROJECTS*

3/2011 - 8/2011 “Effects of co-creation on consumer brand and

product perceptions”

MSc thesis

Experiment within consumer panel to compare groups’ brand and

product evaluations and establish to what extent ‘co-creation’

influences consumer perceptions. Final mark= 9 ( out of 10)

3/2011 “Exploring practitioner views on co-creation” Interviews

Qualitative research by means of in-depth interviews with Innovation

Managers from e.g. PepsiCo, Unilever and Sara Lee. Aim was to gain

insights in to organisations’ co-creation challenges and critical success

factors. Final mark (with literature study)= 9

1/2011- 2/2011 “The co-creative consumer” Literature study

Exploring consumer roles in product innovation practices

Literature study on the roles that consumers can play in organisations’

decisions and innovation processes. The study linked theoretical

findings with current practices.

*Published in the International Journal of Consumer Behaviour and various professional blogs, studies and books (e.g. The Conversation Company (2012, Van Belleghem) and Klant in de driver’s seat (2012, Van Leeuwen).

ADDITIONAL ACTIVITIES

4/2011 – to date Speaker and facilitator e.g. The Next Co-creator, Amersfoort

My presentations and workshops are mostly aimed at helping

organisations co-create and gain insights from dialogues with their

target group. Experience with both internal events for known clients,

as well as external events aimed at potential clients.

4/2011 – to date Author FrankWatching, Joycediscovers

I write for my own blog and for professional Dutch blog sites on the

topic of qualitative online research and co-creation. Views per article:

± 2,000.

7/2011 – to date Professional Association Community Managers Nederland

Active members of the main Dutch association for Community

Managers (CMNL). Goals are to share knowledge and learnings to

professionalise the field of Community Management.

8/2009 – 9/2009 Marketing Project Peru

Voluntary marketing project for a not-for-profit organisation aimed at

sustainable tourism. Results are e.g. references in the renowned

Lonely Planet tourist guide.

CURRENT REFERENCES

MWM2 Research agency

CEO Govert van den Bos

MWM2 Research

Rijnsburgstraat 9

1058 AT Amsterdam, Holland

Tel. +31 20 4122 405

Tel. +31 6 1418 1680 (mobile)

g.vandenbos@mwm2.nl

MSc thesis (Aug. 2011) Effects of co-creation on consumer brand and product perceptions

Supervisor: Prof dr. Gerrit Antonides

Economics of Consumers and Households

Wageningen University

Hollandseweg 1, kr. 0105

6706 KN Wageningen, Holland

Tel. +31 317 483897

Tel. +31 317 485455 (secr.)

Gerrit.Antonides@wur.nl

Sponsor: Tom de Ruyck

Head of Research Communities

Insites Consulting

Evergemsesteenweg 195

9032 Ghent, Belgium

Tel. +32 9 269 14 07

Tel. +32 497 885 882 (mobile)

Tom.DeRuyck@insites.eu

LANGUAGE PROFICIENCY

Language Proficiency

Dutch Excellent (native)

English Excellent

Spanish Very well

French Average

German Average

INTERESTS

I enjoy getting to know people and I love travelling. I am curious and interested to find out what motivates

people, why they make certain decisions and how they experience life. One of my first adventures began

at age 20 when I moved to Seville, Spain, to study Marketing and Sociology. I learnt fluent Spanish and

discovered my passion for dancing salsa. I dance on a weekly basis ever since and enjoy meeting different

people every time. Besides dancing I love to cook, meet up with my friends and spend evenings talking

with them.