resume srproductmktgmgr attathsani · athellina athsani | [email protected] | (408) 874-6458 |...

Athellina Athsani | [email protected] | (408) 874-6458 | Milpitas CA 95035 https://www.linkedin.com/in/athellinaathsani | http://www.athsani.com/att/

AthellinaAthsani–Theoneyouwantforyourposition

PROFILE Athellina (Att) Athsani is a multi- skilled product/ marketing manager with proven experience in bringing large-scale software projects into fruition. ANALYTICS

CAREER Qualcomm/CSR San Jose, CA June 2012 – Current Director, Engineering Operations March 2016 - Current

• Created a team and established processes and tools from scratch to manage spending and resources of 1300+ engineers, 9 VPs and $330M budget with one third the typical team size

• Regained $5M in resource allocation during initial resource cleanup. • Established tools and data analytics/reports to empower organization’s SVP and VPs to

make better spending and resource allocation decisions.

Figure1:Requestanalytics

Figure2:Reports

Director, Strategic Technology Planning/Emerging Products June 2012 – March 2016

• Creation and management of marketing campaigns and trade show demos of on early stage SaaS and PaaS products for key industry shows such as CES, MWC & Locations & Beyond bringing in 80 customer opportunities over the period of 14 months.

• Partnered with internal stakeholders to successfully translate 4 customer trial programs to a revenue-generating one by providing pricing models, market/customer research for the particular region/service segment.



• Developed and tracked feature KPIs using project and financial data to empower the SVP to make better decisions around feature effectiveness.

Figure3:CESlayoutplan

Figure4:

Marketing campaign video: https://www.youtube.com/watch?v=ewj3KsmmbS4Self-initiated webinar on IoT URL: https://youtu.be/K6hWy1ZcFxw Huawei Santa Clara, CA Senior Manager, Innovation Center Dec 2010 – June 2012

• Responsible for the product and marketing strategy for an award winning mobile SaaS project including defining product epics/stories & roadmaps, providing go-to-market strategies such as product collateral (channel/consumer/customer-specific), pricing and product bundling, developing training curriculum and designing initial UI & UX for said product.

• Responsible for the business strategy, management and planning for the team’s PaaS ICT solution including creating competitive business and feature analysis, pricing models, go-to-market strategies, researching strategic partnership opportunities as well as filing patents.

• Developed and evangelized the 2012 Innovation Strategy proposal which helped the team to secure the 2012 $5M R&D budget.

Figure5:PriceModels

Figure6:Marketforecasts 8x8 Inc. Sunnyvale, CA Senior Product Manager Jan 2009 – Sept 2010

• Maintained the company’s SaaS product roadmap by planning and prioritizing new products or feature enhancements based on customer requests/interviews, customer usage analysis, industry trends and competitive analysis.

• Gathered, analyzed and present monthly and quarterly product usage and sales reports. • Maintained customer advocacy role by fielding customer queries from the product

analysts, 8x8 website, Twitter, iTunes product downloads and Facebook accounts. • Project lead on a global mobile application for different mobile platforms such as iPhone,

Blackberry, Android and Windows Mobile commissioned by AT&T.



Figure7:Customerprofiling

Figure8:Faceboookapp

Yahoo! Inc. Sunnyvale, CA Intellectual Property Innovation Manager 2007 – Jan 2009 Identified, nurtured, and collaborated with Yahoo IP producers to produce innovative technology relevant to Yahoo and Yahoo competitors 5-10 years out. Highlights include:

• Launched a company-wide marketing campaign that fulfilled 20% of the patent quota within the first month and identified new innovation collaborators. Work included identifying and arranging for external speakers, creating internal marketing collateral and swag for program and creating an internal collaboration tool to collect participant feedback for the campaign.

• Coordinated with global resources to create satellite innovation teams around the world (India, Singapore, and Barcelona) to ensure even distribution of Yahoo patent output and ensure IP innovation branding across the company.

Figure9:IdeaHarvestersite

Figure10:Futuristprogram

8x8 Inc., Santa Clara, CA Product Manager/Web Project Manager 2006- 2007 Balanced product management responsibilities with maintaining the company’s online assets.

• Created, coordinated and managed end-to-end product including its web-based services platform and marketing projects across functional areas to ensure the accurate delivery of adherence to business requirements.

• Maintained the company’s Google Analytics website reports and developed marketing campaigns for channel partners and direct sales. Implemented the company’s SEO project across all online presence.

Onlinefocus/Extractable, San Mateo, CA Senior Project Manager 2003- 2006 Analyzed project business requirements and made recommendations for new development and product enhancements of software applications, created functional specifications and use-case scenarios for application-related projects, created test plans and tracked quality-assurance issues, conducted weekly internal and vendor team meetings and weekly stakeholder meetings,



and managed and maintained project budget and resource needs. Companies consulted with included LSILogic, Visa, Sun and FedEx. Openwave Systems Inc., Redwood City, CA Web Producer 2001 – 2002 This role managed the web assets on the external websites for Openwave including the corporate site (http://www.openwave.com), the Japan site (http://japan.openwave.com), the educational site/ecommerce site (training.openwave.com) and multiple third party vendors. Successfully developed and maintained an external marketing campaign tool for channel partners. Scient Corporation, Sunnyvale, CA Customer Experience Production Manager (CEPM) 2000 – 2001 This role managed front-end web solutions. Responsibilities ranged conducting usability testing and business analysis, develop front-end solutions for web applications to architecting information/content flow. 3COM, Santa Clara, CA eBusiness Consultant 1998- 2000 This role managed several key web-consulting accounts such as the Agilent Healthcare and Respironics web sites. AD Provision, Kyoto, Japan Designer 1997 This position created and designed marketing assets for local businesses in the community. PUBLICATIONS

• http://athellina.blogspot.com/ • http://intelligenthospital.org/wordpress/wp-content/uploads/2015/08/IHA-i-HOME-Handbook-2015-

web-edition.pdf page 29 – 32 SKILLS Excel, Powerpoint, Visio, HTML/CSS, Javascript, Photoshop, Illustrator, Xcode, JIRA, Salesforce, Twiki/Confluence, Google Docs, Slack EDUCATION 1998 Stanford University - BA in Digital Design and BA in International Relations. OTHER 2016 Board Member, Qualcomm Women In Science & Engineering. 2010-2014 Mentor, TechWomen https://www.techwomen.org/ Proficient in Malay and Conversational Japanese. Knowledge of Mandarin and French

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