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JUNE17,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

Retail Asia Expo 2016 Recap

• WeattendedtheeighthannualRetailAsiaExpo,heldJune14–16inHongKong.

• The event showcased more than 170 local and internationalexhibitorsfocusingonthreeareas:retailtechnology,retaildesignandin-storemarketing,andInternetretailing.

• The latest retail technologies we saw at the event includedaugmented reality (AR), facial recognition, touch-screen vendingmachinesandinteractivemirrors.

This week, the Fung Global Retail & Technology team attended theeighthannualRetailAsiaExpoinHongKong.Theregionaltradeshowis dedicated to retailers and retail solution suppliers. In addition toexhibits, it features seminars, retail awards and networkingopportunities, including a gala dinner and cocktail reception. Thisyear’s expo also included an Interact Experience Space, a new areawherevisitorscouldgainhands-onexperiencewithnewtechnologiesadoptedbyretailers.

Thetradeshowfocusedonthreeareas:retailtechnology,retaildesignand in-store marketing, and Internet retailing. Below, we highlightsomeofthemostpromisingretailtechnologiespresentedattheexpo.

ARinRetail

RetailersuseARtobeabletopresent products tocustomerswithoutneedingtoshow the real physicalobjects. AR headsets arebecoming morecommonplace, but a Frenchtechnology company calledAugment has developed anARapp(availableonbothiOSand Android systems) thatretailers can download anduseindifferentscenarios. Source:FungGlobalRetail&Technology

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JUNE17,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

For example, Coca-Cola’s sales team used the app to demonstratehowthecompany’scoolerscanfitintoretailstores.Withtheapp,thesalesrepresentativescouldsimulate3Dcoolerconfigurationsontheirmobiledevicewithouthavingtobringtherealcoolerswiththem.Theappalsoallowssalesrepresentativestopresenttheirentireinventoryofavailableproducts in3D,evenwhensomeoftheproductsarenotontheshowroomfloor.

FacialRecognition

Technology company Cognitec Systems displayed videos with facialrecognitionfunctionalitythatcanrecognizeandanalyzepeopleinlivevideo streams and provide retailers with an analysis of visitordemographics, such as age range and gender. The facial recognitionfunctionprovidesmoreaccuratevisitorcountsbyreducingthechanceofdoublecounting.

We also saw innovations in closed-circuit television (CCTV) systems,whichcanhelp retail storescollectvisitor information, inaddition totheir traditional application in monitoring store security. SecuritysolutionproviderGuardforcedisplayedCCTVproductsthatcancountnumbersofvisitorsandanalyzewhichareasorproducts in thestorehaveattractedthemostvisitors.

Touch-ScreenVendingMachines

A new generation of vending machines display products on a big,interactive LED touch screen that includes a product menu andadvertisingvideos,andallowsitemselection.Comparedtotraditionalvendingmachines, the touch-screenvendingmachines storeand sellmore products of greater variety. For example, traditional vendingmachines are mostly used in selling snacks and bottled drinks, andtheyoften sell onlyone categoryof product.However, touch-screenvending machines sell different categories of products at the sametime, such as medicine, cosmetics and accessories, in addition tosnacksanddrinks.

The touch-screen vending machines we saw at the Retail Asia Exposupporte-paymentmethods,includingNFC,QRcodepaymentandtheHongKongOctopus card. They canalsoprovide statistical reportsofsalesandinventory.

InteractiveMirrors

Anothertypeofwidelydisplayedretailtechnologyattheexpowastheinteractive mirror. These mirrors are mostly used in apparel stores,wheretheydisplayproduct-relatedinformationascustomerslookintothemwhiletryingonclothes.

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JUNE17,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comKirilPopovAnalystChimSauWaiResearchAssociateIvyHuangResearchAssistantHONGKONG:10thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223002470LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017FBICGROUP.COM