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RETAIL BUSINESS RUSSIA 8-9 September 2011 Renaissance Monarch, Moscow BRINGING THE TOP 1,000 TOGETHER 10TH INDUSTRY SUMMIT www.retailbusinessrussia.com | www.b2bcg.ru In Partnership with THE RETAIL SUMMIT IN RUSSIA 360 DEGREES ACROSS THE INDUSTRY 10 YEARS OF THOUGHT LEADERSHIP 1 WAY TO GROW YOUR BUSINESS! Lev Khasis, Chairman, The 2011 Summit

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RETAIL BUSINESS RUSSIA8-9 September 2011

Renaissance Monarch, Moscow

Bringing The Top 1,000 TogeTher

10TH INDUSTRY SUMMIT

www.retailbusinessrussia.com | www.b2bcg.ru

In Partnership with

THE RETAIL SUMMIT IN RUSSIA360 DEgREES AcRoSS THE INDUSTRY10 YEARS of THoUgHT LEADERSHIp1 WAY To gRoW YoUR BUSINESS! Lev Khasis, Chairman,

The 2011 Summit

WHAT’S IN SToRE foR YoU AT RBR 2011?A. 4 HI-END STRATEGIES Dialogue of Industry Stakeholders:

The Customer. Processes. Regulation. Investments.

B. 25 UP TO THE MINUTE CONCEPTSFor delivering growth against the competition:

25 practical seminars, trainings and exclusive presentations from solution providers. The best practice across all sectors: food, fashion, DIY, online etc.

C. 1500 m2 EXPO OF INDUSTRY INNOVATIONSThe Brand Experience Zone and the Technology Innovation Zone - building relationships with retailers throughout Russia.

D. FACE-TO-FACE NETWORKINGAbsolutely perfect and very friendly environment for face-to-face meetings. Plus our exclusive on-line platform for interaction before and after the Summit.

E. 3 MOMENTS TO CELEBRATEThe Gala Dinner with the Retail Grand-Prix 2011. The Retail New Wave Final. The Retail Media Awards.

www.retailbusinessrussia.com | www.b2bcg.ru

Now in its 10th edition, Retail Business Russia, organised by BBCG, will once again be the major Summit for Russia’s retail industry. “Bringing the Top 1000 Together!” The Summit brings together all the retail sectors: grocery, household goods and DIY, fashion, electronics, pharmacies and online commerce.

Retail chains, manufacturers, industry suppliers, the government and the media come together at the Summit to develop common strategies and find joint solutions to the current issues affecting the market. In recent years the Summit has become an open door into the Russian retail sector for the international community. To be at the Summit enables you not only to participate in shaping national and global trends but also to develop commercial relationships with a wide range of strong partners.

The themes for our Summit consist of the most challenging issues concerning the directors of retail and manufacturing companies in Russia today. These subjects are then tackled by the most senior figures in the industry. The Summit becomes a prism through which the media and society develops an understanding of the industry.

Only here will you find the major players who are able to develop long-term, strategic initiatives. Together we create the future with our contest for the new generation of retailers, Retail New Wave, as well as the Retail Grand-Prix, the industry’s top awards celebrated at the gala dinner, and the Retail Media Awards celebrating the media industry’s annual highlights.

Summit partners will inform and educate delegates and reveal the full potential of their products and services to the elite of the retail sector.

The Summit provides the perfect platform for face to face meetings within modern Russian retail and production. It’s the place to be!

THE fLAgSHIp SUMMIT

pARTIcIpATINg coMpANIES INcLUDE:Accenture Russia • Apple Russia • Агава/Agav • Aгропромышленный союз России/Agriculture Union Russia • Аптечная сеть 36.6/Pharmacy chain 36,6 • Ark Scholz & Friends Group • ATAK Russia • AUCHAN RUSIIA • Aurora Fashion • Балтика/Baltika • Балтимор/Baltimor • Белый ветер Цифровой/White Wind DIGITAL• Билла/Billa (Rewe Group) • BNS Group (Calvin Klein, Topshop, MEXX) • Bosch Russia • Brand Loyalty Ventures • Castorama • Coca-Cola HBC Eurasia • Colgate-Palmolive Russia • Columbus IT• Dostavka.ru • Детский Мир/Detsky Mir • ДИКСИ/DIXY • Евросеть/Euroset • ECR Rus • Эльдорадо/Eldorado • Energizer • Ernst & Young • EuropaProperty • Fashion Consulting Group • Fast Lane Ventures • Fazer • FM Logistics • Glance • Gloria Jeans • ГК Виктория/Victiria GC • ГК Холидей/Holiday GC • Heineken • Breweries • Henderson • Henkel Rus • IBM Russia and CIS • IBS • IGA • IKEA Russia & CIS • International Finance Corporation • Ижтрейдинг/Izhtrading • Имплозия/Implosia • Kimberly-Clark • Kira Plastinina • KupiVIP.ru • КОМОС • ГРУП/COMOS GROUP • Копейка/Kopeika • Leroy Marlin Russia • LG Electronics • Lo • L’Occitane • MANGO • Marks & Spencer • Mars Russia • Mastercard • Melon Fashion Group • Metro Cash & Carry Russia • М.Видео/M. Video • Макфа/Makfa • Мария-Ра/Maria Ra • МДМ Банк/MDM Bank • Мегаполис/Megapolis • Мегафон/Megaphone • Метрика/Metric • МТС/MTS • Национальная логистическая компания/National Logistics Company • ОБИ Росси/OBI Russia • O’кей/O’key • ODGERS BERNDTSON • Ozon.ru • Петрович/Petrovich • ПомидорПром/PomidorProm • PepsiCo Holdings • Philips • Planet Retail • PricewaterhouseCoopers • Procter & Gamble Russia • Разгуляй/Razguliay • РегионМарт/RegionMart • Ригла/Rigla • РусБренд/RusBrand • Руспродсоюз/Rusprodsouze • Русский продукт/RUSSIAN PRODUCT • RALF RINGER • Real,-гипермаркет/Real,-hypermarket • Reckitt Benckiser • Red Bull Rus • Samsung • Electronics Rus • SAP • Sony Electronics Russia & CIS • Spar Russia • Storewars Russia & CIS • STS Logistics • Svarog Capital • Связной/Svyaznoy • Седьмой Континент/Sedmoy Continent • Снежная королева/Snezhnaya Koroleva 8 Союз/Soyuz • СпортМастер/SportMaster • The Consumer Goods Forum • TNS • UniCredit Bank 8 Unilever Russia • UNIQLO • Valio • Visa • World Retail Congress • Wrigley • X5 Retail Group • Yandex.ru • Вестер/Vester • Вимм-Билль-Данн/Wimm-Bill-Dann • Ударница/Udarnitsa

www.retailbusinessrussia.com | www.b2bcg.ru

2011 SUMMIT AgENDAINDUSTRY DIALOGUE, 4 PLENARY SESSIONS: • The Customer. Process. Regulation. Investments.

NEW CONCEPTS FOR YOUR BUSINESSSeminars:

• Customer segmentation. Behavioural trends. Effectively monetizing your offering.

• Customer services. What is a complex customer service system for modern retail.

• Assortment management. How to create the desired mix.

• Pricing. How to set the rules in a price war.

• Managing your brand online. Best industry practice.

• Procurement management. Promising markets and today’s buying techniques.

• Online retail. Exciting trends and examples from successful multinational operators.

• Category management. From the shelf to the central office.

• Supply planning and promotions = collaboration with partners and suppliers to increase sales.

• Top in-store promotions. The best practice from all market sectors.

Workshops:

• Staff: driving growth in your business. How to optimise staff development.

• Working with the local customer communities.

• Management training and staff conferences.

FOCUS SESSION:Personal 45-minute interview with an industry icon. The traditional annual address from a Russian industry leader.

www.retailbusinessrussia.com | www.b2bcg.ru

RBR: 10 YEARS of SHApINg THE INDUSTRY!INDUSTRY ICONS WHO HAVE PRESENTED AT RBR

Juan R. Figuere, Wal-Mart Int, USA

Jesus Echevarria, Inditex

Dr. Gordon R. Campbell, SPAR Int

Sergey Aleksashenko, Ministry of Finance of Russia, The Bank of Russia

Crispin Burridge, Marks & Spencer

NikolayVlasenko, Viktoria GC

Andrey Gusev, Rigla

Sergey Krivosheev, Pharmaceutical chain 36,6

Sergey Lomakin, Sun Investment Partners (Center Obuv, Fix-Price, Monetka)

Andrea Francesco Martinelli, METRO Cash&Carry, Russia and Ukraine

Vladimir Melnikov, Gloria Jeans

Stanislav Naumov, Ministry of Industry and Trade of the Russian Federation

Maxim Nogotkov, Svyaznoy Group

Ludovic Holinier, Auchan Russia

Bernard Lukey, OZON.ru

Alexandr Samonov, Accent Capital Partners

Alexandr Tynkovan, M.Video

Thomas Haggai, IGA Lev Khasis, X5 Retail Group (2011), Retail Companies Association

Ian Cheshire, Kingfisher

Evgeny Tchichvarkin, Euroset (2008)

Stephen Schueler, Procter & Gamble Russia

Ilya Yakubson, DIXY Group

Sergey Katsiev, Megapolis

Alexandr Livshits, The Presidential Executive Office of the Russian Federation

Evgeny Yasin, Minister of Economy of the Russian Federation

Alexand Dvorkovich, Assistant to the President of the Russian Federation

Mikhail Zadornov, Minister of Finance of the Russian Federation

Alexandr Pochinok, Minister of Taxation of the Russian Federation; Minister of Labour and Social Development

Jose Gomez Fernandez, Senior Vice-president on Business development Mango

4%

3%

2%1%

5%

5%

3%3% 4%

Food Retail: 26%FMCG: 22% Fashion Retail: 7%DIY & Household: 11%Pharmacy: 4%Electronics: 4%On-line Retail: 3%Baby Goods: 2%Books: 1%Logistics: 5%Banks: 5%IT: 3%Development: 3%Consulting: 4%

ACCOUNT CATEGORIES

Category Amount

Food Retail

FMCG

Fashion Retail

DIY & Household

Pharmacy

Electronics

On-line Retail

Baby Goods

Books

Logistics

Banks

IT

Development

Consulting

£ 26.00

£ 22.00

£ 7.00

£ 11.00

£ 4.00

£ 4.00

£ 3.00

£ 2.00

£ 1.00

£ 5.00

£ 5.00

£ 3.00

£ 3.00

£ 4.00

Total £ 100.00

TABLE 3

Chairmen, Presidents, Owners, CEOs, GM

VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors

Department Heads

Managers Government Officials

Media

Region 1 33.5 23.5 17 9 2.5 14.5

Chairmen, Presidents, Owners, CEOs, GM: 33.5%VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors: 23.5%Department Heads: 17%Managers: 9%Government Officials: 2.5%Media: 14.5%

4%

3%

2%1%

5%

5%

3%3% 4%

Food Retail: 26%FMCG: 22% Fashion Retail: 7%DIY & Household: 11%Pharmacy: 4%Electronics: 4%On-line Retail: 3%Baby Goods: 2%Books: 1%Logistics: 5%Banks: 5%IT: 3%Development: 3%Consulting: 4%

ACCOUNT CATEGORIES

Category Amount

Food Retail

FMCG

Fashion Retail

DIY & Household

Pharmacy

Electronics

On-line Retail

Baby Goods

Books

Logistics

Banks

IT

Development

Consulting

£ 26.00

£ 22.00

£ 7.00

£ 11.00

£ 4.00

£ 4.00

£ 3.00

£ 2.00

£ 1.00

£ 5.00

£ 5.00

£ 3.00

£ 3.00

£ 4.00

Total £ 100.00

TABLE 3

Chairmen, Presidents, Owners, CEOs, GM

VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors

Department Heads

Managers Government Officials

Media

Region 1 33.5 23.5 17 9 2.5 14.5

Chairmen, Presidents, Owners, CEOs, GM: 33.5%VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors: 23.5%Department Heads: 17%Managers: 9%Government Officials: 2.5%Media: 14.5%

DECISION MAKERS

RBR WORKING WITH THE INDUSTRY

MEDIA COVERAGE

9%

5%

5%

50%

5%1%

USA: 1%Europe: 11% CIS: 4%Africa: 1%Volga Federal District: 9%North Western Federal District: 8.5Siberian Federal District: 5.5Ural Federal District: 5Central Federal District: 49.5Southern Federal District: 4.5Far Eastern Federal District: 1

ACCOUNT CATEGORIES

Category Amount

USA

Europe

CIS

Africa

Volga Federal District

North Western Federal District

Siberian Federal District

Ural Federal District

Central Federal District

Southern Federal

District

Far Eastern Federal

District

£ 1.00

£ 11.00

£ 4.00

£ 1.00

£ 9.00

£ 8.50

£ 5.50

£ 5.00

£ 49.50

£ 4.50

£ 1.00

Total £ 100.00

TABLE 3

Chairmen, Presidents, Owners, CEOs, GM

VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors

Department Heads

Managers Government Officials

Media

Region 1 33.5 23.5 17 9 2.5 14.5

Chairmen, Presidents, Owners, CEOs, GM: 33.5%VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors: 23.5%Department Heads: 17%Managers: 9%Government Officials: 2.5%Media: 14.5%

4%

3%2%1%

6% 6%

USA: 1%Europe: 11% CIS: 4%Africa: 1%Volga Federal District: 9%North Western Federal District: 8.5%Siberian Federal District: 5.5%Ural Federal District: 5%Central Federal District: 49.5%Southern Federal District: 4.5%Far Eastern Federal District:1%

ACCOUNT CATEGORIES

Category Amount

Food Retail

FMCG

Fashion Retail

DIY & Household

Pharmacy

Electronics

On-line Retail

Baby Goods

Books

Logistics

Banks

IT

Development

Consulting

£ 26.00

£ 22.00

£ 7.00

£ 11.00

£ 4.00

£ 4.00

£ 3.00

£ 2.00

£ 1.00

£ 5.00

£ 5.00

£ 3.00

£ 3.00

£ 4.00

Total £ 100.00

TABLE 3

Chairmen, Presidents, Owners, CEOs, GM

VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors

Department Heads

Managers Government Officials

Media

Region 1 33.5 23.5 17 9 2.5 14.5

Chairmen, Presidents, Owners, CEOs, GM: 33.5%VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors: 23.5%Department Heads: 17%Managers: 9%Government Officials: 2.5%Media: 14.5%

4%

3%

2%1%

5%

5%

3%3% 4%

Food Retail: 26%FMCG: 22% Fashion Retail: 7%DIY & Household: 11%Pharmacy: 4%Electronics: 4%On-line Retail: 3%Baby Goods: 2%Books: 1%Logistics: 5%Banks: 5%IT: 3%Development: 3%Consulting: 4%

ACCOUNT CATEGORIES

Category Amount

Food Retail

FMCG

Fashion Retail

DIY & Household

Pharmacy

Electronics

On-line Retail

Baby Goods

Books

Logistics

Banks

IT

Development

Consulting

£ 26.00

£ 22.00

£ 7.00

£ 11.00

£ 4.00

£ 4.00

£ 3.00

£ 2.00

£ 1.00

£ 5.00

£ 5.00

£ 3.00

£ 3.00

£ 4.00

Total £ 100.00

TABLE 3

Chairmen, Presidents, Owners, CEOs, GM

VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors

Department Heads

Managers Government Officials

Media

Region 1 33.5 23.5 17 9 2.5 14.5

Chairmen, Presidents, Owners, CEOs, GM: 33.5%VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors: 23.5%Department Heads: 17%Managers: 9%Government Officials: 2.5%Media: 14.5%

Attendance By Region

Attendance By Management Level

4%

3%

2%1%

5%

5%

3%3% 4%

Food Retail: 26%FMCG: 22% Fashion Retail: 7%DIY & Household: 11%Pharmacy: 4%Electronics: 4%On-line Retail: 3%Baby Goods: 2%Books: 1%Logistics: 5%Banks: 5%IT: 3%Development: 3%Consulting: 4%

ACCOUNT CATEGORIES

Category Amount

Food Retail

FMCG

Fashion Retail

DIY & Household

Pharmacy

Electronics

On-line Retail

Baby Goods

Books

Logistics

Banks

IT

Development

Consulting

£ 26.00

£ 22.00

£ 7.00

£ 11.00

£ 4.00

£ 4.00

£ 3.00

£ 2.00

£ 1.00

£ 5.00

£ 5.00

£ 3.00

£ 3.00

£ 4.00

Total £ 100.00

TABLE 3

Chairmen, Presidents, Owners, CEOs, GM

VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors

Department Heads

Managers Government Officials

Media

Region 1 33.5 23.5 17 9 2.5 14.5

Chairmen, Presidents, Owners, CEOs, GM: 33.5%VPs, Deputy CEOs, Commercial, Marketing, Finance and Development Directors: 23.5%Department Heads: 17%Managers: 9%Government Officials: 2.5%Media: 14.5%

Attendance By Sector

www.retailbusinessrussia.com | www.b2bcg.ru

The Ministry of Industry and Trade

The Association of National Retail Chains

The Chamber of Commerce of the Russian Federation

National Purchasing Cooperative

The Association of Food Manufacturers

Efficient Consumer Response Russia

The Association of Branded Goods Manufacturers

Russia

WHY pARTNER AND ExHIBIT AT RBR 2011?Whether you have been working with Russian retailers and manufacturers for many years or are new to the market, RBR offers you an unrivalled ability to present to and meet key figures from this fast growing industry.

A. The 2011-2012 season is beginning with strong market growth and a period of fundamental changes: updating IT solutions, introducing new technologies, new logistics and warehousing choices, new store fit outs and renewed expansion.

B. The RBR 2011 Summit is a powerful showcase of new and successful solutions and the highest quality suppliers to the industry.

C. By formulating proposals to suit your business requirements we can help you demonstrate your competitive advantages and provide you with a powerful platform for you to deliver your message to the RBR 2011 audience.

Brand Experience Zone

Top FMCG brands build relationships with retailers in this very limited and exclusive exhibition area.

Technology Innovation Zone

Leading technology providers introduce their solutions to the retail industry, including a rolling seminar programme.

“Summit Partners” Expo

Major Sponsorship Opportunities:Welcome reception and Introduction to the 10th Anniversary Summit, 10.00-12.00, 8th September.

Retail Grand Prix and Gala Dinner, 18.30-22.00, 8th September Rewarding the finest contributions to modern retail in Russia over the year.

The Retail New Wave Competition, 12.00-14.30, 9th September Presentation of the finalists of this competition run in conjunction with the Ministry of Industry and Trade and AKORT to spotlight talent and innovative ideas from budding young retailers.

The Retail Media Awards Final, 17.30, 9th September Highlights the best media reports about modern retail from the year at the cocktail party to close the Summit.

www.retailbusinessrussia.com | www.b2bcg.ru

The venue: The Renaissance Monarch Hotel, Moscow

About the organiser: BBCG is one of the leaders in organizing business forums and summits in Russia and the former Soviet Union. Every year more than 4000 top executives and managers of

the fastest growing sectors of the economy have access to exclusive information and contacts at BBCG forums. Innovation, informal communication and extremely practical agendas drive the development of our business summits.

Contact the organizers:Dominic Manley,

BBCG Ltd,

124 New Bond Street,

London, W1S 1EJ

[email protected]

+44 (0) 207 193 7863

www.retailbusinessrussia.com

Thank you to our 2010 sponsors:

www.retailbusinessrussia.com | www.b2bcg.ru

www.bumbo.co.za