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Distributor Info: Retail Consumer Products Boutiques Malls Supermarkets

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Page 1: Retail Consumer Products Boutiques Malls … Market.pdfTransform dull to fantastic and give your brand new life. Full color high definition imprinted glass tumbler. Personalize with

Distributor Info:

Retail Consumer Products

BoutiquesMalls

Supermarkets

Page 2: Retail Consumer Products Boutiques Malls … Market.pdfTransform dull to fantastic and give your brand new life. Full color high definition imprinted glass tumbler. Personalize with

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Product: The cornerstone of the retail marketing is the product. In the retail environment, merchandise is classified according to the category into which it falls. These categories include hard or durable goods, food, and soft goods or consumables.

Place: The place where retail marketing occurs helps define the process. More than 90% of U.S. retail stores are small, single-store, owner-managed operations.

Price: Pricing is a major aspect of any retail marketing strategy. The price of merchandise helps to define the methods of retail marketing employed, as well as the target market, store location and retail format used to sell it.

Retail MarketingRetail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company’s products. This is different from other types of marketing because of the components of the retail trade, such as selling finished goods in small quantities to the consumer or end user, usually form a fixed location. Retail marketing makes use of the common principles of the marketing mix, such as product, price, place and promotion.

Page 3: Retail Consumer Products Boutiques Malls … Market.pdfTransform dull to fantastic and give your brand new life. Full color high definition imprinted glass tumbler. Personalize with

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Page 4: Retail Consumer Products Boutiques Malls … Market.pdfTransform dull to fantastic and give your brand new life. Full color high definition imprinted glass tumbler. Personalize with

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