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R decorate R vitalise R juvenate R tail R furbish R design R plenish Reinvent Revamp Refinance Redecorate Reflect Research
Retail Redevelop Renovate Redesign Re-lease Revitalise Rejuvenate Rplenish R invent R model R finance R develop R vamp R search
Retail Development Services
R tail R develop R novate R design Re-lease Revitalise Rejuvenate Replenish Reinvent Revamp Refinance Redecorate Reflect Research
Retail Redevelop Renovate Redesign Re-lease Revitalise Rejuvenate R plenish R invent R vamp R finance R decorate R flect R search
abouT ReDS GRoup
REDS Group is a dynamic and experienced property development services company specialising in the retail sector.
From detailed planning associated with developing greenfield sites through to redevelopment, refurbishment and repositioning of retail properties, REDS Group offers comprehensive and integrated services designed to achieve improved performance and to maximise return on investment.
REDS Group focuses on the fundamentals behind successful retail assets: from due diligence, financial forecasting and documentation through to design and construction management, tenant negotiations and fitout and ongoing asset management.
REDS Group’s charter is to deliver value- added services using its proven strategic planning and project management capabilities at each phase of the retail property lifecycle.
With its team of retail property specialists and a strong, decade long track-record that encompasses sub-regional and neighbourhood shopping centres, strip retail and niche retail precincts across Australia, REDS Group has the skills and knowledge to deliver successful performance-driven retail projects that respond to market dynamics.
REDS Group focuses on the provision of integrated and value-added services – an expert eye on all facets of a retail development to maximise returns and minimise costly duplications.
R tail R develop R novate R design Re-lease Revitalise Rejuvenate Replenish Reinvent Revamp Refinance Redecorate Reflect Research
Retail Redevelop Renovate Redesign Re-lease Revitalise Rejuvenate R plenish R invent R vamp R finance R decorate R flect R search
ReDS GRoup SeRviceS
REDS Group offers a comprehensive range of concept design, development management and leasing services to retail developers and tenants. REDS Group services are available on a ”total project“ basis or can be delivered as individual services tailored to suit your requirements.
Concept Design
Development Management
Project Leasing
Tenancy Fitout, Approval and Co-ordination
Asset Management
Legal Services
Financial Management
Project Advisory Services
Strategic Branding and Marketing
Scope of REDS Group service
delivery across a ”total project” development
timeline:
Sunshine Plaza Victoria (Refurbishment - total project)
Rosalie Mews Queensland (Rebuild - total project)
Moggill Road Queensland (Rebuild - total project)
Underwood Marketplace Queensland (Refurbishment & extension - total project)
”Scape“, Morningside Queensland (Refurbishment & extension - total project)
Taringa City Queensland (Acquisition & conceptual design)
Currambine Marketplace & Kelmscott Plaza Western Australia (Acquisition & conceptual design)
and many more...
Concept Design
With its extensive knowledge of the retail sector, demographics and psychographics, REDS Group thinks outside the square when it comes to optimising the design and layout of retail centres for best performance.
From initial site orientation and the design of internal and external spaces, through to tenancy location and relocation strategies, REDS Group will get the mix right, enhancing a centre’s capacity to attract a greater share of the retail dollar.
Services:
Reviews of existing centre layout, tenant locations, customer flows and utility infrastructure;
Develop concepts for centre refurbishment, alterations and extensions to respond to market dynamics and changing customer profiles;
Develop concepts for proposed retail centres on greenfield sites.
Development Management
The REDS Group team has extensive experience in managing the development processes associated with delivering new and refurbished retail projects.
Services:
Active engagement with local authorities to ensure timely development approvals;
Focused direction and management of consultants during all stages of development;
Strategic community engagement to support complex development projects;
Anchor tenant negotiations relating to design and strategic positioning;
Identification of value management initiatives during design and construction stages;
Negotiations with referral agencies to eliminate costly delays.
Project Leasing
Project leasing is an art that requires a thorough knowledge of the retail tenant and customer landscape. REDS Group, based on its years of experience in the sector, will undertake a thorough analysis of the market, building a tenancy profile that maximises competitive advantage and realises the full potential of every retail property.
Services:
Major tenant negotiations;
Market analysis leading to the development of “best fit” tenant profile;
Analysis of redeveloped buildings to achieve economical improvements;
Tenant pricing strategies to maximise return;
Development of comprehensive promotional programs to attract quality tenants;
Manage external leasing agents.
Tenancy Fit-out Approval and Coordination
REDS Group provides a comprehensive tenancy fit-out service that will have your retail space opened on time and in accordance with the design vision. From coordination of contractors and adherence to regulatory requirements, REDS Group will ensure your retail outlet performs for customers and staff from opening day.
Services:
Preparation of tenancy design and fit-out guidelines and manuals in accordance with regulatory requirements;
Design review and approvals;
Coordination of permits, approvals and building inspections;
Pre-construction coordination with contractors;
Construction coordination and compliance reviews;
Defects management.
TYPICAL PROJECT STAGES
Recent Projects
R tail R develop R novate R design Re-lease Revitalise Rejuvenate Replenish Reinvent Revamp Refinance Redecorate Reflect Research
Retail Redevelop Renovate Redesign Re-lease Revitalise Rejuvenate R plenish R invent R vamp R finance R decorate R flect R search
Asset Management
Astute operational and asset management are critical components to the long-term success of a retail centre. The REDS Group team will provide customised asset management strategies for sustained performance.
Services:
Identify opportunities to add-value to the centre through redevelopment, refurbishment and/or extension;
Ongoing assessment and, if necessary, development of strategies for struggling tenants;
Create value-add opportunities;
Manage on-site property/centre managers;
Rental and outgoings’ schedules and assumptions.
Financial Management
REDS Group provides the financial expertise needed at every project phase. Through retail-focused feasibility modelling, we ensure development plans recognise risk and return on investment principles and that capital structures are matched to the needs of financiers. Performance data supports rapid action on project issues, while tailored financial reports provide a clear picture of finances.
Services:
Feasibility modelling and business case development;
Developing and negotiating finance structures;
Project budgeting and financial reporting;
Asset and entity performance measurement.
Project Advisory Services
By drawing on market knowledge, industry relationships and transactional experience, REDS Group will identify and evaluate value- added opportunities for retail and commercial assets, developing strategies designed to achieve optimum levels of risk- adjusted asset performance and return on investment.
Services:
Formulation of asset acquisition and exit strategies;
Analysis of market trends to isolate drivers for tenant demand, property valuations and financing terms;
Branding and marketing analysis;
Co-ordination of project consultants.
Strategic Branding and Marketing
REDS Group co-ordinates strategic management of branding and marketing activities to enhance a centre’s image and its power to attract custom and influence customer spending behaviours.
Service Procurement:
Market research;
Marketing strategies and sales promotions;
Marketing collateral and promotional signage;
Public relations strategy;
Targeted events.
REDS Group has the service range and experience, to provide cost- effective and sound solutions for greenfield sites, redevelopment, refurbishment or
repositioning of centres.
REDS Group brings creativity and vision to its work, viewing each project as a unique challenge with individual characteristics and desired project outcomes.
Site Identification
Due diligence/Acquisition
Detailed Design and Approvals
Construction/ Refurbishment
Tenancy Handover & Fitout
Practical Completion
R decorate R vitalise R juvenate R tail R furbish R design R plenish Reinvent Revamp Refinance Redecorate Reflect Research
Retail Redevelop Renovate Redesign Re-lease Revitalise Rejuvenate Rplenish R invent R model R finance R develop R vamp R search
Paul Freestone Director
Paul contributes over 18 years of experience in senior management roles within the retail and services industry. He brings sector knowledge and leasing and negotiating skills to the team. In addition, he has strong relationships with a number of Australia’s ”blue chip“ retail tenants.
Nicole Lloyd Director
As a lawyer with extensive knowledge of property and commercial law, Nicole provides depth to the REDS Group team and its market-leading offer to clients. Combined with her legal skills, Nicole’s industry experience also includes project and development management.
Bronwyn Timms General Manager
With detailed knowledge of project, business and financial management, Bronwyn provides a range of project coordination services to the REDS Group team, facilitating the delivery of projects in a controlled and budget-focused environment.
Peter Stone Development Manager - Retail
Highly experienced in retail development through his work with some of Australia’s leading retail development companies, Peter oversees all aspects of the development process from acquisition and approvals processes through to construction. He enjoys strong relationships with key national retailers.
The ReDS GRoup Team
Jason Blair Retail Design
Jason’s skills in retail focused conceptual design contribute to the strength of the REDS Group offer to clients. With over 15 years of experience in retail development in Australia and New Zealand, Jason’s strength in visual design concepts enables him to deliver maximum value for clients. Taking retail projects from site acquisition through to operational phases, Jason provides REDS Group clients with insights and skills rarely available to the broader market.
Alex Martin Project Leasing Manager
Alex is a retail and commercial sales and leasing specialist with over eight years experience. He has been involved in the delivery of greenfield development sites, redevelopment and refurbishment projects, as well as the national roll-out of Domino Pizza stores in Australia and New Zealand.
Ian Dallas Consultant - Financial and Commercial Management
Ian is a Chartered Accountant with significant local and international experience. His skills in accounting, finance and commercial arrangements also include financial analysis, project modelling, performance measurement and management reporting. Ian is skilled in structuring and negotiating arrangements with financiers and project stakeholders.
Rebecca Carroll Special Counsel
Karen Kennedy Assistant Accountant
Lea Coker Finance Administrator
Simon Blair Tenancy Design Co-ordinator
REDS Group offers an industry specialist legal service known as REDS Legal. Integral to its delivery of a comprehensive property development service, the highly qualified REDS Legal team will prepare all documentation required for tenancy negotiations, while also supporting property management processes on a day to day basis.
Services:
Conveyancing;
Due diligence;
Lease reviews;
Structuring;
Proforma letters of offer;
Landlord disclosure statements;
Agreements to lease;
Leases;
Relocation notices;
Surrender of existing leases;
Breach notices;
Advice on tenant related disputes.
ReDS LeGaL
The integration of property-focused legal services, positions REDS Group as a leader in the delivery of total retail development solutions.
R decorate R vitalise R juvenate RReinvent Revamp Refinance Redecorate Reflect Research
Retail Redevelop Renovate Redesign Re-lease Revitalise Rejuvenate Rplenish R invent R model R finance R
Reds Group Pty Ltd ABN 69 155 094 447
Suite 26, Plumridge House,36 Agnes Street,
Fortitude Valley Qld 4006
P: 07 3860 9600 F: 07 3860 9699
www.redsgroup.com.au