RETAILEXECUTION

Ivy Mobility recognized again by Gartner in the Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods

Industry. Published: 07 June 2016 Analyst(s): Ed Porter, Stephen E. Smith

Gain productivity and increase market coverage through advanced route planning, clustering, and location and outlet analysis

through integrated global positioning system (GPS). Combined with efficient route planning algorithms applying integrated

demand forecasting, real road networks, and automated stock replenishment.

HOW WE CAN HELP: WANT TO AVOID OUT OF STOCK SITUATIONS?

PERFECT RETAIL EXECUTIONGIVING SALES THE RIGHT INSIGHTS, AT THE RIGHT TIME, TO DO WHAT THEY DO BEST

• Sales force administration

• Merchandising

• Route and visit planning

• In store surveys and audits

• Guided selling

• Sales orders

• Schemes and promotion management

• Assortment planning and allocation

Understanding the root cause of “out of stocks” provides great benefits to both the supplier and the retailer. Using route checks to compare sales of products in a particular store with similar stores in the region, you can assess the reasons for differences.

The leading cloud based solution for Retail Execution, by Ivy Mobility, helps companies in the consumer goods industry streamline their sales, merchandising, and marketing organizations. Designed to enable brands and distributors to automate business processes and manage sales territories, track sales orders, sales process, visiting planning, surveys and audits, as well as to provide ways to monitor inventory levels, product distribution, compliance with pricing and trade promotions. Organizations benefit from these capabilities, reduce operating costs, and increase field productivity driving continual improvements.

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38%Increased in-store visibility

41%Improved sales force productivity

KEY BENEFITS

Sales Force Administration (SFA) Easily improve the productivity of your field force while managing the time and resources associated with executing different execution strategies and activities with retailers and outlets. With instant access to customer information.

Order Management Increase sales benefiting from a rules-based engine for Guided Selling delivered to your field force on mobile devices. Integrate with the backend systems to easily process multiple order types: warehouse and onsite, avoiding out of stock, combining promotions, and previous buying patterns.

FUNCTIONALITY AT A GLANCE

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In Store activitiesEnables a field rep armed with a mobile device to manage stores, visits, call plans, with visibility to store performance data, accounts, pricing, and faster generation of quotes.

Sales ManagementEasily manage objectives set by home office using automated workflows with conditional logic to manage tasks and processes to meet assigned KPIs for Items/SKUs, Categories, Brands, Outlets, product hierarchy and aligned with sales commissions.

Sales AnalyticsBenefit from in-flight and real-time analysis of store performance, employee productivity, by channel and market. Quickly manage discounts and margins. Analyze the shift in consumer purchase behavior and make smarter business decisions.

Promotions Ensure your products are available, visual, and priced correctly to the consumer using pre-defined business rules fundamental to optimize Share of Shelf, Share of Display, to analyze the return of investment of impact of promotional activities.

Retail AuditsUsing a mobile device the reps and merchandisers can quickly streamline audits and complete forms, surveys, and checklists with integrated digital image capture to ensure placement and

Social CommunicationEnables user-friendly communications with peers, marketing, sales management, and district management via direct messaging and community forums on topics including roduct positioning, pricing, and competitive pressures to more effectivity position products and execute events.

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Drive process efficiency deeper with a new mobile strategy. Progressive consumer goods organizations are transforming their merchandising activities to serve the market needs by providing guidance and focus to the day to day work at retail outlets, obtain more shelf facings, displays. and ensuring adherence to business defined call procedures.

PlanogramUsing a mobile device the reps visually review the stock and shelves to determine compliance with the planogram. The reps can capture digital photos of the displays in the field and find inconsistencies in seconds.

Schemes ManagementYou can quickly meet customer demands with increased agility by tracking scheme performance and brand distribution. Monitoring of freshness of products. Gather insights that ultimately influence the assortment and merchandising layout at the store.

Market AnalyticsEasily track and compare sales of products in a particular store with similar stores in the region, and assess the reasons for differences. Home office personnel gain visibility to what’s happening at the shelf to enable updates to the field for product and pricing.

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Direct Store Delivery (DSD)Typical users are sales, delivery, route sales, and independent reps

Retail ExecutionField sales module for sales reps to enable the perfect store, complete surveys, audits

and perform guided selling.

Distributor ManagementUsed by brands and major

distributors to manage routes, sales and route accounting.

Field ServiceSupports field force of

route sales reps to schedule stock, replenish

vending machines and collect monies.

Digital MerchandisingFor merchandisers to manage plangrams, displays, competition, and capture photos images.

Field SalesEnables brand ambassadors to promote products directly to consumers, activate promotions, sell more and manage time and stock.

There is more to it! Consumer Goods Cloud, by Ivy Mobility, is a fully integrated suite of software

applications built for the consumer goods industry. The

suite can be deployed across your organization and consists of the following solutions that can be easily configured to meet your

business needs.

It is continuously enhanced to incorporate evolving industry best practices and technological innovations. Supports different route to markets, sales

and delivery models, in all markets and on all devices.

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Ivy Mobility helps some of the world’s leading consumer companies in many ways including selling more, increasing efficiency, marketing more, and reducing costs.

Personalized User ExperienceA new platform means more efficient and productive field force management and retail execution. Ivy delivers a tailored user experience for all the enterprise users.

MobileYou can access our platform from anywhere on any device. No network coverage? No problem.Check out task lists, complete orders, and sync once back online. You can upload an image anduse workflow to automate entry.

PortalsUsing our portals, home office, and field management employees can easily configure processesand business rules functionality and have visibility to all the information going on in the field. Alsomaintain all master data for outlets, products, SKUs, and more.and stock.

Role Based AccessA new platform means more efficient and productive field force management and retail execution. Ivy delivers a tailored user experience for all the enterprise users.

DashboardsYou and your field force gain insights using ourdashboards, into productivity, performance, sales promotions and other individual and management metrics.

Connect to your customers and field force in a whole new way.

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