retail future
TRANSCRIPT
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Presented by
Arshdeep soni 112261003
Pankaj ranwa 112261009
Rohit goyal 112261012Abhilash maheshwari 112261014
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What is Retailing Most common form of doing business
It consists of selling merchandise from a permanentlocation (a retail store) in small quantities directly to theconsumers.
These consumers may be individual buyers or corporate.
Retailer purchases goods or merchandise in bulk frommanufacturers directly and then sells in small quantities
Shops may be located in residential areas, colony streets,community centers or in modern shopping arcades/ malls.
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Retailing DefinedAccording to Kotler: Retailing includes all the
activities involved in selling goods or services to thefinal consumers for personal, non business uses.
The Indian retail is dotted by traditionally marketplace called bazaars or haats comprises of numeroussmall and large shops, selling different or similar
merchandise.
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Retailing in IndiaThe Indian retail industry is broadly divided into two
segments:
1. Organized retailing2. Unorganized retailing.
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Organized retail
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Self Service
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Organized Retail Organized retail is nothing but a retail place where all
the items are segregated and brought under one roof.
4-9% of the total volume Licensed/registered retailers
These include the corporate-backed hypermarkets andretail chains, and also the privately owned large retail
businesses. Examples: Pantaloon Retail, K Raheja Group, Tata group,
RPG group, Piramal Group, Bharti-Walmart, Reliance, AVBirla Group
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Unorganized retail
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Unorganized Retail It refers to the traditional formats of low-cost
retailing
The unorganized retailing comprises of mom and
pop stores or kiranastores.
These are very small shops located near theresidential areas, popularly known as baniyashops.
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Percentage of organized &
unorganized retail across the Globe
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Retail in futureAccording to a study the size of the Indian Retail
market is currently estimated at Rs. 704 cr whichaccounts for a meager 3 % of the total retail market. Asthe market becomes more and more organized theIndian retail industry will gain greater worth. TheRetail sector in the small towns and cities will increaseby 50 to 60 % pertaining to easy and inexpensive
availability of land and demand among consumers.
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Contd
According to a report, from the year 2003 to 2008 the
retail sales are growing at a rate of 8.3% per annum.With this the organized retail which currently has only3% of the total market share will acquire 15-20 % of themarket share by the year 2010.
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Factors for the bright future of
retail The income of an average Indian is increasing and thus
there is a proportional increase in the purchasingpower.
Indian economy and its policies are also becomingmore and more liberal making way for a wide range ofcompanies to enter Indian market.
Indian population has learnt to become a goodconsumer and all national and international brandsare benefiting with this new awareness
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Contd..Another great factor is the internet revolution, which
is allowing foreign brands to understand Indianconsumers and influence them before entering themarket. Due to the reach of media in the remotest ofthe markets, consumers are now aware of the globalproducts and it helps brands to build themselves fasterin a new region
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