RETAIL

LOCATION

BY,

DHANYA USHAS

RETAIL Retail is the sale of goods and services from

individuals or businesses to the end-user.

Retailers are part of an integrated system called the supply chain.

A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit.

Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.

RETAIL LOCATION

“a place of business usually owned and operated by a retailer but sometimes owned and operated by a manufacturer or by someone other than a retailer in which merchandise is sold primarily to ultimate consumers.”

TYPES OF RETAIL LOCATION

1)Unplanned Areas

2)Shopping centers

1. UN-PLANNED AREAS

a) Free standing

b) Out parcels

c) City or town locations

d) Main street areas

2. SHOPPING CENTERS

a) Neighbourhood & community

b) Power centers

c) Shopping malls

d) Lifestyle centers

e) Theme-Festival centers

f) Omni centers

g) Other locations

Un-Planned Retail Location:

Free standingA retail outlet on a street, as opposed to the one in a mall or shopping centre. It could be beside a highway or tucked away in a neighbourhood location or right off any busy location. Any stand-alone building could be this type of retail location.Out parcelsIndividual retail sites located within a shopping center; a tract of land adjacent to a larger tract of which it was originally an integral part.Eg; Mc’Donalds, banks etc

City or town location

Gentrifications-renewal and re-building of offices,housing and retailers in deteriorating areas- coupled with an influx of more affluent people that displaces the former poorer residents

Main street areas

which are planned, developed, owned & managed as single property

Shopping Centers: Neighbourhood & community

Which are attached rows of non enclosed stores, convenient location and

easy parking

Power centers

Primarly consist of collection of big box retail stores

Eg‘; target,costco,lowe’s,sports authority

Shopping malls

Regional malls (less than 1 million square feets )& super regional malls( more

than 1 million square feet)

Lifestyle centers

Open air-configuration-stores entertainment & restaurants with design

ambience & amenities

Omni centers

Combination of enclosed stores

Theme-Festival centers

Employ a unifying theme carried by the individual shops in architecture design

Eg; ghirardelli chocolate festival

Fashion speciality centers

Eg; stores in phipps plaza- tiffany,gucci,maxmara,giorgio,armani

Other locations

-Pop-up stores

-Stores with in a store(mobile store-sim connection)

-Kiosks

-Airports-apple store